Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me.

2 weeks ago 2

I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there.

2 weeks ago 3

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024.

2 weeks ago 4

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

2 weeks ago 3

Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.

2 weeks ago 4

Several new features are coming to Facebook, and they may help you explore your local community more.

2 weeks ago 33

If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the...

2 weeks ago 5

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis.

2 weeks ago 5

The web's founder isn't stopping advocating for a safer, better web. He's just redirecting his energy.

2 weeks ago 4

Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.

2 weeks ago 4

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

2 weeks ago 5

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected?...

2 weeks ago 7

Discover the most important ecommerce statistics you need to know about in 2024.

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Learn how to create your own multichannel marketing strategy in 7 steps—with examples and best practices to guide you.

2 weeks ago 5

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.

2 weeks ago 5

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples I gathered to give you inspiration.

2 weeks ago 4

The future of brand tracking is here — and it’s powered by AI.

2 weeks ago 5

Discover how to find content ideas for your social media posts that get engagement and love from your audience.

2 weeks ago 8

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do...

2 weeks ago 6

Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.

2 weeks ago 6