Marketing
Ticker: NBC News’ Dateline Heads North of the Bord...
MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.
Target Is Pitching an Ad Metric to Drive Sales, Bu...
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
Parade Founder Cami Tellez Taps UTA Exec to Scale ...
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who […]
Katzenberg-Backed Netomi Revamps Leadership as It ...
In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.
A Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
Ads of the Week: 13 Campaigns That Caught Our Eye,...
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
American Express CMO and 37-Year Vet Elizabeth Rut...
Financial services giant said it expects to announce a successor in the coming weeks
Week of Oct. 5 Evening News Ratings: CBS Evening N...
All three evening newscasts did not post gains in total viewers.
Clear Channel Taps Two Top TV Execs to Reprogram O...
Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite
Pivot or Perish: Kargo’s Bet on AI Media Buy...
Harry Kargman on the forces reshaping the way brands approach advertising and media buying.
Why Branded Entertainment Goes Unwatched and What ...
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Land O’Lakes CMO Reveals How To Sell Cultural Mome...
Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September
Fox Expands Agentic Push With Eyes Set On TV Upfro...
Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.
As the NBA Season Begins, Michelob Ultra Cheers On...
Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
Content-to-Commerce Publishers Have Struggled. Cou...
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
Havas Grows In North America as It Lags In Other R...
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
Amid Threats of Trump Ban, CNN Debuts Promo Toutin...
CNN CEO Mark Thompson says the network will fight its White House ban court case 'to the end.'
Shortlist Revealed: 2026 ADWEEK Experiential Award...
ADWEEK has revealed the shortlist for the 2026 Experiential Awards. As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever. The following agencies […]
Rethinking Retail Media’s Role in the Marketing Mi...
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be […]












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