Marketing
The Trade Desk and DirecTV Unite on New TV OS to C...
The partnership pairs the user interface of DirecTV with the adtech plumbing of Ventura.
16 hours ago
0
Reese Witherspoon Finally Gets to Play Tourist in ...
In new Wells Fargo ads, Reese Witherspoon explores London and Paris as if for the first time.
16 hours ago
0
NBA and Amazon Take a Shot on AI Partnership
Amazon Web Services becomes official cloud AI partner of NBA, WNBA, and more.
18 hours ago
0
Mastercard Launches Ad Business to Pitch Its Shopp...
The credit card company has 500 million enrolled consumers.
18 hours ago
0
Spotify Enables New Ad Buying Through Amazon and Y...
New integrations enable open auction and private marketplace deals on Spotify via Amazon and Yahoo DSPs.
19 hours ago
0
Nike’s Comeback ‘Has Just Begun,’...
Nike's earnings have beat expectations, but its CEO says it's comeback is just beginning.
19 hours ago
0
Ben & Jerry Built the Brand. Magnum’s IPO Igno...
The standoff with Ben & Jerry's eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.
1 day ago
5
Netflix and Stranger Things Are Turning Target Sto...
Netflix and Target's Stranger Things collab features in-store experiences and more than 150 items.
1 day ago
6
Horizon Global Has Big Ambitions, But a Lot of Cat...
When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times. The tie-up underscores […]
1 day ago
4
Suave Brands’ Noah Knoblauch on Rebuilding L...
Plus, driving results in a private equity-backed world of consumer goods.
1 day ago
5
How Non-Alcoholic Brews Are Remaking Beer Culture ...
Balancing authenticity with disruption in a shifting marketplace.
1 day ago
5
Amazon Bets on FanDuel as First Big Sponsor for NB...
FanDuel becomes the official odds provider for Prime Video's NBA and WNBA coverage in multi-year deal.
1 day ago
6
See the Pitch Deck an AI Startup Used to Raise $25...
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.
1 day ago
2
Nielsen Adds Sacha Weinberg as Head of Global Bran...
Weinberg will also oversee Nielsen’s content, social, web, and events teams.
1 day ago
4
IPG Wins Bayer’s $720M Global Consumer Health Acco...
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. […]
1 day ago
4
Heineken Turns Seoul Rooftops Into Urban Community...
Heineken transformed Seoul rooftops into hubs for social connection.
1 day ago
4
Check Out the Pitch Deck Tie Used to Raise $10M to...
Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.
1 day ago
12
Uber Adds New Publishers to Expand In-Car Video Co...
Next time you hail an Uber, you might find video reviews of a buzzy new car, local restaurant, or an update on the weather. The move is part of Uber […]
1 day ago
8
How Bad Bunny Hip Hopped His Way to America’...
Within hours of the news that Big Bunny would be headlining Super Bowl LX’s halftime show at Levi’s Stadium, web watchers at Booking.com blinked twice at their laptop screens. The […]
1 day ago
10
Craig Brommers and the Summer of Sweeney
In this episode of Adspeak, American Eagle CMO Craig Brommers sits down with editor in chief Ryan Joe to recap what happened during the tumultuous Summer of Sydney Sweeney.
1 day ago
10
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