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Marketing

Retail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using Retailers’ Data
Uber Debuts New Tagline and Sonic Identity With Olympics Campaign
5 Marketing Trends Shaping the Paris 2024 Olympics
Warner Bros. Discovery Blocked From NBA Media Deal by Amazon
How the Democratic Party Can Quickly Define the Kamala Harris Brand
How Storm King Is Weathering the Streaming Storm
Beats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
Brands Can Now Buy Display Ads in Sam’s Club Scan & Go App Feature
NBCU to Debut Commercial-Free Hour During Olympic Opening Ceremony
Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Leveraging Data and Creativity With ADT’s DeLu Jackson
Hodinkee Winds Down Its Commerce Program, Returns Focus to Content
Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
Marla Kaplowitz Will Step Down as the CEO of the 4A’s in May 2025
No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar
The Evolution of Ibotta: From Consumer App to Performance Marketing Powerhouse
Tasty’s Recipes Become Ready-to-Eat Meals With CookUnity
This Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion
Travel Publisher Lost In Acquires BuzzFeed’s Bring Me! Franchise
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