Marketing
8 Marketer Moves to Know This Week: Stellantis, KF...
Marketing leadership hires and exits from the last seven days.
2 days ago
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ADWEEK TV Advantage: Buyers Detail Involved Super ...
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
3 days ago
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Ads of the Week: 12 Campaigns That Caught Our Eye,...
Hershey's, Cheez-It, Allstate, BMW, Amazon, and more are behind the week’s most notable ads.
3 days ago
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ADWEEK Agencies Advantage: Turnaround Signs at WPP...
Publicis still commands the top spot, but WPP and S4 are upping the competition
3 days ago
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Retail Roundup: Amazon’s $20 Billion Lawsuit...
Plus, DoorDash’s measurement certification and Ace’s new feature.
3 days ago
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The Trade Desk Sheds 15% of Staff on Heels of Lack...
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth.
3 days ago
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Pasta Powerhouse Barilla Helps Itself to Posh Mac ...
The $5.6 billion multinational said it was "impressed by the strength" of the six-year-old brand.
3 days ago
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Week of Aug 24 Morning News Ratings: Positive Mome...
Today remained in first place in the demo, finishing above the 600,000 viewership mark.
3 days ago
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Google Dodged a Breakup, but Experts Say Alternati...
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
3 days ago
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Maria Bartiromo No Longer With Fox News Media
Bartiromo has been with Fox News Media since January 2014.
3 days ago
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Norah O’Donnell Returns to the Morning Shift at CB...
She previously anchored CBS News’ flagship morning show from 2012 until May 2019.
3 days ago
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How Delta, Peanuts, and Yahoo Use Nostalgia to Rec...
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
3 days ago
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Brand Dollars, Befriending Rivals, and Looming Con...
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
3 days ago
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Disney Adds to Revamped Marketing Org, Jennifer Cr...
Disney adds Jennifer Creegan as head of marketing technology and operations.
4 days ago
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Nvidia Confirms Purchase of Hugging Face for Nearl...
The deal is the chipmaker's second-largest acquisition as Nvidia stakes its future on open-source AI.
4 days ago
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What Primates Can Teach Us About Social Media Mark...
The difference between reaching people and moving them.
4 days ago
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Week of Aug 24 Evening News Ratings: ABC and NBC G...
WNT gets boost in demo, and NBC crosses 7 million total viewers.
4 days ago
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Wellness Brand Rouge Care Let AI Agents Buy Its TV...
The CTV campaign used two agents, one for planning and one for buying
4 days ago
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How Lowe’s Turned Its NFL Sponsorship Into a...
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
4 days ago
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ADWEEK Commerce Advantage: Back-to-School Trends P...
Inflation and the labor market could result in soft consumer spending.
4 days ago
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