Marketing
Guillermo Vega Steps Up as Ogilvy’s North Am...
Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity.
Netflix Announces Best Ad Sales Quarter Ever, With...
Netflix said AI presents a 'significant opportunity' to deliver benefits to members, creators, and the business.
Omnicom Expects to Close IPG Takeover in November
Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025.
Marc Benioff’s PR Implosion Shows the Perils of CE...
A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the poster child for values-first leadership—a “global visionary” according to Yale’s […]
Purpose-Driven: How Lyft Balances Tech, Trust, and...
Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.
Accenture’s Jill Kramer to Succeed Raja Raja...
Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]
OpenAI Takes on Google With Atlas AI Browser
Alphabet shares slipped nearly 5% Tuesday following OpenAI’s debut of Atlas.
Inside the Closed-Door Meeting Where Marketing’s P...
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
Warner Bros. Discovery Confirms ‘Multiple Pa...
WBD's board is evaluating multiple options, including a sale for the whole company.
Eos’ Steamy Shower Billboards Bring Self-Car...
Fogged up OOH promotes the company's Cashmere body washes.
AI Isn’t Replacing Marketers—It’s Making Us More H...
After two decades in marketing, I’ve watched countless “revolutionary” technologies come and go. Most promised to change everything. All delivered incremental improvements at best. But AI feels different—not because of […]
How Netflix Created a Golden Marketing Campaign fo...
From sing-alongs to merch partnerships, the streaming platform harnessed the power of KPop Demon Hunters fans.
AI’s Big Emotional Ad Makeover
AI brands are getting a human makeover, with a little help from Madison Avenue’s finest.
Call for Nominations: ADWEEK Debuts Best Places to...
ADWEEK has opened entries for a new awards program launching in 2026: Best Places to Launch a Career. Best Places to Launch a Career shines a spotlight on organizations that […]
Brand USA Bets on Warmth and Hospitality to Win Ba...
Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the […]
4 Creative Rules for Building Campaigns With AI
Creatives reveal their guiding principles for building campaigns with AI.
Jane Goodall’s Voice Powers Apple’s Ode to Creativ...
Jane Goodall narrates Apple's new global brand platform for Mac.
Former Republica Havas CCO Launches New Agency
Tony Waissmann's 52 aims to strip out bureaucracy and make more work.
Sony’s NFL Headsets Are Already Delivering M...
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
Ticker: Actor Martin Sheen Highlights MSNBC Live E...
The broadcast networks and CNN switch to the Associated Press as an election data source.