Marketing
How TikTok Changed Advertising Forever
Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food...
This QSR Brand Wants to Seduce Gen Z by Screaming ...
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it's best to stay far away from German Doner Kebab (GDK)'s...
Overtime Is Investing Millions Expanding Its Athle...
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan Porter. "By September, we...
For Rocket Companies CMO, A Rebrand Is Just The Fi...
For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand. This week, the fintech company--which...
TikTok Will Pause Ads on Jan. 19, But Data Will Re...
TikTok has told advertisers that it will automatically pause ad campaigns in the U.S. starting January 19, three agency executives told ADWEEK. TikTok will likely be banned in the U.S. on that date, unless it gets a last-minute reprieve....
6 Top TikTok Alternatives for Creators
As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote. Triller is trying to poach TikTokers with new tools....
Watch David Lynch’s Most Memorable Commercials
Silencio, maestro. Oscar-nominated auteur David Lynch died Thursday at 78 years old. His family confirmed his passing in a Facebook post, writing: "There's a big hole in the world now that he's no longer with us. But, as he...
Man Charged in Death of Cleveland Reporter Bill Sa...
A 29-year-old man is facing charges in connection to the death of former WOIO reporter Bill Safos. The reporter for the Cleveland CBS affiliate died from his injuries after being hit by a vehicle on December 11, 2024 in...
GroupM U.S. Chief Investment Officer Matt Sweeney ...
Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client engagement at programmatic trading desk Xaxis. Over...
Retail Media in 2025: Google’s Big Bets, New Tech ...
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details on the future of retail...
Delta CMO Alicia Tillman on Taking Over the Sphere...
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Alicia Tillman, CMO of Delta, fresh from the company's headline-making centennial celebration at the Sphere during CES 2025 in Las Vegas. They discuss the journey...
NFL and Bleacher Report Team Up for Content Rights...
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's highlights and sponsors, into a dynasty....
Here’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a tighter grasp on the various branches...
Why the Severance Season 2 Stunt in Grand Central ...
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of...
Patrick Mahomes Ends Years of Online Rumors: ‘A Pr...
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines--Mahomes is finally...
Anthony Anderson Reveals Why He’s Getting Business...
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las...
Mischief Has Been Quietly Building a Media Departm...
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director...
Publishers Are Migrating TikTok Audiences to Other...
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they...
‘It’s Devastating’: As TikTok Ban Nears, DTC Brand...
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto's viral video...
From Clicks to Connection: Tech’s Role in Creating...
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and...