The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP […]

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The deals shows capital is rotating out of the application layer and into the signal layer.

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CMO hires, promotions, and exits from the first two weeks of the month

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Why values-driven travel is reshaping destination marketing.

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In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.

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Foot Locker, Heinz, Liquid Death, Marc Jacobs, and more are behind the week’s most notable ads.

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Fox News remained the most-watched cable network in both measured categories.

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Dresser is leaving the company after less than a year.

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The luggage giant's majority stake in Shay Mitchell's brand comes as sales dipped 2.5% last year

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CNN's Melody Taylor explains how CNN Headlines has found its audience.

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A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]

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Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers

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The best marketers are doing less—and they don’t pay for attention.

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Customers vote on a special flavor to be introduced to stores next year

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The Premier League wants American soccer fans to know 'It's All Here.'

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The company is the first to open up housing-intent data to Pinterest’s ad product.

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The series examines how fashion shapes first impressions and the stories we create about one another.

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The media company, now known as Paradium.AI, is pivoting toward a contributor model, amplified by AI, in response to declining traffic and revenues.

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Rob Gronkowski didn't need a script to talk up his DNA Vibe partnership.

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Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.

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