A detailed look at the key figures from Omnicom and IPG's blockbuster deal

21 hours ago 0

The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars

21 hours ago 0

BBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaul

21 hours ago 0

Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what the new company will look like. Among the key questions: […]

21 hours ago 0

The counterintuitive strategy driving Thumbtack's growth.

22 hours ago 0

Consumers give tech giants the highest brand perception and purchase intent.

3 days ago 3

As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels.

3 days ago 2

Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.

3 days ago 2

Apple's holiday ad unites a cast of puppet woodland creatures in an ode to friendship

4 days ago 3

Amid disruption, the industry still has reasons to be hopeful—and maybe even excited.

5 days ago 1

The newly combined company could lead to more personalized streaming and greater TV buying power.

5 days ago 2

Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing.

5 days ago 2

Nearly a year after announcing the deal, Omnicom has officially closed its $13.5 billion acquisition of Interpublic Group, creating the world’s largest advertising and marketing holding company by revenue and […]

5 days ago 1

Maddow won both the total viewers and the Adults 25-54 demo during that time.

5 days ago 3

GMA was the only show with growth in both measured categories.

5 days ago 3

Campbell’s corporate is in hot water, and this time it’s not in the saucepan. On November 21, news broke that a former Campbell’s employee named Robert Garza is suing the […]

5 days ago 3

ABC News' broadcast is now available across all distributors.

5 days ago 3

Plus, Fox News Media brings on the holiday season with the lighting of its Christmas tree.

5 days ago 2

Netflix, Comcast, and Paramount Skydance are looking to acquire parts or all of the storied entertainment giant.

5 days ago 4

Fresh brands are going big on floats and balloons for the 99th edition.

5 days ago 3