Marketing
EXCLUSIVE: OpenAI Confirms $200,000 Minimum Commit...
For some brands, ad testing starts as early as February 6.
11 hours ago
1
Bob Iger Plans to Step Down as Disney CEO Before Y...
Disney CEO Bob Iger has confided to his close associates that he plans to step down from the position before his contract ends, according to the Wall Street Journal.
19 hours ago
0
A Rogue Keg Upends a Wedding in Bud Light’s ...
The commercial stars longtime brand partners Post Malone, Shane Gillis, and Peyton Manning.
1 day ago
2
How NBCU Scored the First $10 Million Super Bowl A...
Ad president Mark Marshall explains what pushed NBCUniversal into a historic Super Bowl.
1 day ago
1
‘Will Shat’ Stars in Raisin Bran’...
The cereal brand hopes the bathroom humor will help it spotlight the fiber gap.
1 day ago
4
Girls March to Their Own Beat in Dove’s Supe...
'The Game is Ours' from Ogilvy champions joy through sport.
1 day ago
1
Marketers on the Move: Hires and Promotions at Dis...
A weekly roundup of the biggest U.S. and global brand leadership appointments.
1 day ago
1
EXCLUSIVE: X’s Memelord Product Chief Has a ...
X's head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.
2 days ago
2
EXCLUSIVE: Read the Email TikTok Sent to Advertise...
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
2 days ago
1
Salesforce President Ariel Kelman’s 25-Year ...
What every tech marketer can learn from Salesforce.
2 days ago
1
Oikos’ Streaming-Only Super Bowl 60 Ad Stars...
The spot uses San Francisco's iconic hills to nod to Oikos' protein-packed products.
2 days ago
1
Pepsi Zero Sugar’s Super Bowl Ad Gives Coke&...
The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis.
2 days ago
3
Toyota Turns Buckling Up Into A Superpower in Supe...
Automaker tells a generational story about family, memory, and mundane-yet-memorable moments
2 days ago
2
Novartis Gets Cheeky With Super Bowl Ad About Men’...
After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big Game.
2 days ago
1
Hims & Hers Returns to the Super Bowl With a S...
The telehealth company is back in the fourth quarter of the Big Game, a year after its weight-loss ad drew regulatory and industry scrutiny.
2 days ago
1
Novo Nordisk Teases Super Bowl Ad, While Eli Lilly...
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
2 days ago
3
Doner and Colle McVoy Join Forces to Scale Up and ...
DonerColle Partners bulks up both agencies' offerings while keeping their brands and clients intact.
2 days ago
3
Cadillac F1 Super Bowl Ad to Drive Fandom With Liv...
Cadillac F1 will reveal its livery during the Big Game.
2 days ago
3
Silence Is Strategy: Smart Brands Are Staying Out ...
There’s a case to stay quiet. Stay in your commercial lane. And remember what business you’re actually in.
3 days ago
4
Silence Is Complicity: National Brands Must Take a...
Minneapolis isn’t a political minefield. It’s a defining test of corporate character.
3 days ago
2
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