Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet, demonstrates the power...

2 days ago 1

Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to...

2 days ago 1

Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how...

4 days ago 3

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in!...

5 days ago 3

Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO....

5 days ago 3

As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while...

5 days ago 3

On 3rd October 2024 I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk I spoke about my how I navigated different side projects over the years that helped...

1 week ago 11

Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify...

1 week ago 4

Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112 SaaS applications, up from...

1 week ago 6

Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money)...

1 week ago 7

Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify....

1 week ago 4

It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and...

1 week ago 4

SEO and UX go hand-in-hand, both aiming to ensure users quickly find the website and its content while providing a good page experience. One without the other can lead… The post SEO and UX: How to optimize your website...

1 week ago 5

META: Discover 20 free must-read SEO ebooks packed with insights on important SEO topics. If you’re a beginner or looking to level up, these ebooks offer the best advice… The post 20 free SEO ebooks to boost your marketing...

2 weeks ago 5

Google has over 200 signals that help create and organize SERPs (Search Engine Result Pages). One of those signals is internal links, which reveal your website’s structure and hierarchy,… The post Internal links: A powerful way to boost your...

2 weeks ago 3

In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work prevalence, benefits, and challenges of remote work. Click for...

2 weeks ago 5

Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great...

2 weeks ago 8

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. Digital transformation ranks among the...

2 weeks ago 9

The importance of comprehensive onboarding cannot be overstated, as it plays a crucial role in the long-term success of new employees and organizations’ productivity. Ineffective onboarding experience may lead to increased turnover rates and damage the employer brand and...

2 weeks ago 7

PageRank is a metric Google uses to decide which web pages appear at the top of the search results. In the not-so-distant past, Google Page Rank was the talk… The post Google PageRank: Everything you need to know in...

1 month ago 10