Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click...

2 days ago 0

Your content has 15 seconds. That’s it. In those precious moments, your reader’s brain makes a critical decision: scan or abandon. The statistics are sobering. Users read only 20-28% of webpage content, spending an average of 15 seconds on a...

5 days ago 2

Websites have been the foundation of SEO strategy for 20-odd years. That’s changing with AI search. When someone asks ChatGPT for a product in your category, it doesn’t always crawl websites in real-time. Its first move is to pull...

1 week ago 3

AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers? You’re missing out on a huge (and growing) slice...

1 week ago 3

Heads up! Black Friday is almost here, and if you still haven’t prepared, it’s time to act fast. The clock is ticking, but you can still make meaningful updates that count. This article covers practical and straightforward last minute...

1 week ago 5

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete...

1 week ago 7

Yoast SEO is a free WordPress SEO plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest SEO and overall readability standards. Here, we’ll...

1 week ago 8

If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most...

2 weeks ago 7

AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your eyes for a moment before you said, “I have to try this.” In basic...

2 weeks ago 8

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That’s not automatic....

2 weeks ago 5

If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers equate audience research with half-baked customer relationship management (CRM)...

2 weeks ago 8

Nowadays, SEO AI tools are a dime a dozen.  There’s always a new platform vying for our attention and offering the best of the best in SEO analysis.   But… The post 30 Best AI SEO Tools in 2025 (Free...

2 months ago 0