SEO
How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This...
10 free and paid SEO reporting tools for 2025
If you’re investing time and budget into SEO, you’ll want to know if it’s actually delivering results. That’s where SEO reporting tools come in. They take the guesswork out of your strategy by showing you what’s working, what isn’t,...
Yoast SEO free vs Premium: why upgrading is worth ...
Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But there is also a free version of Yoast SEO. So, what exactly is the difference between the free version...
How AI is shaping brand perception, and what you c...
What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust...
Product page SEO: 5 things to improve
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your...
SEO vs. GEO, AEO, LLMO: What Marketers Need to Kno...
If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model Optimization AIO: Artificial Intelligence Optimization Here’s the truth: They...
Journalist Outreach: How to Earn High-Authority Li...
Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to earn authority links that actually move the needle. We...
How to Optimize Your Ecommerce Store for AI Search...
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a...
5 Best SEO Plugins for WordPress (Tried & Tested)
You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with them. But: They can make optimizing your website a...
Branded GEO: How to Control What AI Says About You...
A few months back, one of my clients pinged me on Slack and said: Sure enough, when prompted, ChatGPT confidently responded, “No, the platform does not have that feature, but this other competitor does!”. For obvious reasons, this was...
LLM SEO Optimization Techniques: (including llms.t...
How to make your content visible in the age of AI search So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll...
How to drive traffic to my website
Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers — that’s why traffic matters. Wondering how to get visitors to your site?...
A smoother Redirect Manager and Yoast AI Optimize...
We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic...
30 Best AI SEO Tools in 2025 (Free & Paid)
Nowadays, SEO AI tools are a dime a dozen. There’s always a new platform vying for our attention and offering the best of the best in SEO analysis. But… The post 30 Best AI SEO Tools in 2025 (Free...