SEO

Why your product is your most important SEO asset

For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and...

15 hours ago 0

The forgotten funnel: how brands can nurture post-...

Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users. But what happens after someone signs up or makes...

1 day ago 0

The Yoast Perspective 2026: 7 things we learned fr...

SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed...

2 days ago 0

What Is Agentic Search? (And Why SEOs Need to Pay ...

AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It...

3 days ago 1

5 ways to improve your AI brand visibility (Using ...

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the...

1 week ago 1

The 6 Agentic AI Protocols Every SEO Needs to Know...

A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries...

1 week ago 4

Three new tasks, better navigation, and a bug fix ...

We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, improved how you navigate to fixes, and resolved a bug that was...

1 week ago 1

See how your brand appears in AI-generated answers...

Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it or not. Yoast AI Brand Insights, part of the Yoast SEO...

2 weeks ago 3

Search Engines List: 34 Most Popular Search Engine...

Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized… The post Search Engines List: 34 Most Popular Search Engines...