Google Search is changing fast. First, we got AI Overviews. Then Google introduced AI Mode – a much more conversational, exploratory version of Search that feels a lot closer… The post Google AI mode & SEO: What is it...

6 days ago 1

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it...

1 week ago 6

SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including...

1 week ago 4

Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everything from the latest advances in Agentic AI to Google’s spam and...

1 week ago 3

Join Carolyn Shelby and Alex Moss for the latest SEO insights that matter. The post The SEO Update by Yoast – May 2026 appeared first on Yoast.

1 week ago 12

From today, your AI tools, dashboards, and automated workflows can now talk directly to Yoast SEO, thanks to the new Abilities API, built to work hand in hand with WordPress 6.9 .As WordPress evolves, we evolve with it, and...

1 week ago 3

In our Rethinking SEO in the age of AI article, we briefly explored how AI might move beyond simple prompt-and-response interactions. One emerging direction is agentic AI. Systems that can take action, not just generate answers. While this space...

1 week ago 4

Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what...

1 week ago 3

With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes...

1 week ago 3

For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and...

2 weeks ago 4

Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users. But what happens after someone signs up or makes...

2 weeks ago 4

SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed...

2 weeks ago 6

AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It...

2 weeks ago 7

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the...

3 weeks ago 6