Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are...

2 days ago 1

I asked ChatGPT: “What are the best resources to learn SEO in 2025?” The response mentioned Backlinko twice. Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” (Ads, Reddit, and AI Overviews take up that...

4 days ago 2

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong...

5 days ago 1

In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world, powered almost entirely by blog posts and Google traffic....

5 days ago 2

Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a...

1 week ago 2

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like a routine check-up for your online store. Instead of...

1 week ago 2

First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints,...

1 week ago 1

Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step...

1 week ago 3

Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in...

1 week ago 3

Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles,...

2 weeks ago 4

Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that...

2 weeks ago 6

While search engine optimization (SEO) is essential for your content and offerings to reach your target readers, it is also essential to stay up to date with the latest… The post What is generative engine optimization & how does...

1 month ago 0