SEO
Answer Engine Optimization (AEO): How to Win in AI...
Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on traditional SERPs. As large language models (LLMs) like ChatGPT,...
When AI gets your brand wrong: Real examples and h...
We’ve all asked a chatbot about a company’s services and seen it respond inaccurately, right? These errors aren’t just annoying; they can seriously hurt a business. AI misrepresentation is real. LLMs could provide users with outdated information, or a...
How Much Does Google Ads Cost? (2025 Data + Insigh...
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the median CPC is $4.52. Legal had the highest average CPC at $22.75. Ecommerce had...
AI Search Strategy: The Seen & Trusted Brand Frame...
AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your category, two things happen: Brands are mentioned in the answer Sources are cited as proof Most companies get one...
New: From longform to key takeaways, in seconds. M...
Today, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is designed to make your publishing process faster and easier by putting powerful, practical AI...
A detailed guide to optimizing ecommerce product v...
Product variations are more than just an ecommerce feature. They give your customers choices, whether it’s size, color, style, or material, while helping your store stand out in competitive search results. When optimized correctly, product variations do more than...
How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This...
10 free and paid SEO reporting tools for 2025
If you’re investing time and budget into SEO, you’ll want to know if it’s actually delivering results. That’s where SEO reporting tools come in. They take the guesswork out of your strategy by showing you what’s working, what isn’t,...
Yoast SEO free vs Premium: why upgrading is worth ...
Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But there is also a free version of Yoast SEO. So, what exactly is the difference between the free version...
How AI is shaping brand perception, and what you c...
What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust...
Product page SEO: 5 things to improve
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your...
30 Best AI SEO Tools in 2025 (Free & Paid)
Nowadays, SEO AI tools are a dime a dozen. There’s always a new platform vying for our attention and offering the best of the best in SEO analysis. But… The post 30 Best AI SEO Tools in 2025 (Free...