A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid calendar, you can: Map out content ideas weeks or...

2 days ago 4

Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is...

3 days ago 5

When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so....

5 days ago 2

Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights....

1 week ago 3

Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads...

1 week ago 3

Have you ever wondered how to trick Google into thinking that you’re somewhere else? 🌎 Changing your location in Google Search can be incredibly useful, especially for performing SEO… The post How to Change Location on Google 🌍 Tips...

2 weeks ago 1

Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That...

2 weeks ago 6

You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. It’s...

2 weeks ago 5

Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million users create designs in Canva and the company hit...

2 weeks ago 7

You’re setting goals. Publishing content. Reporting on growth. But deep down, you’re still asking: “Are we aiming too high? Too low? Are we even on track?” That uncertainty is normal — but it’s also a signal that you need...

2 weeks ago 7

Google Looker Studio (formerly Data Studio) is a free, online tool that allows users to transform their data into informative, visual, and easy-to-read reports and dashboards. This helps marketers… The post Google Looker Studio connector – Integration guide appeared...

2 weeks ago 5

Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You...

3 weeks ago 6

Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) I’m not exaggerating here — these sites were literally littered with...

3 weeks ago 7

There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration, others on planning. That’s why I’ve handpicked the best...

3 weeks ago 6

Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC tools don’t just offer features. They help you move...

3 weeks ago 5

Your sitemap is exactly what it sounds like: a map of your site’s pages. A good sitemap organizes all your most important pages logically, and it can help Google crawl and understand your site. Below, I’ll go through 19...

3 weeks ago 6