Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost....

13 hours ago 0

Since its launch in June we have been rolling out our integration with Site Kit by Google. Every Yoast SEO Premium customer now has access to it. The update brings key Google Analytics and Search Console insights directly into...

1 day ago 1

SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must...

2 days ago 1

AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can feel overwhelming. Organic visibility now depends less on rankings...

5 days ago 1

SEO never stands still, and neither do we here at Yoast. In our November 2025 edition of the SEO Update by Yoast, our principal SEOs, Carolyn Shelby and Alex Moss, broke down the latest shifts in search, structured data,...

6 days ago 2

You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But a few weeks later, reality starts to set in: slow responses, recycled strategies, and...

1 week ago 3

Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just good SEO.” Here’s the truth: When it comes to...

1 week ago 2

In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible. The number of Google searches that end with a...

1 week ago 4

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical! The post Canonical URLs: definitive guide to canonical tags  appeared first on Yoast.

1 week ago 5

Ask the same question in 11 AI search engines, and you’ll get 11 different answers. Sometimes wildly different. Some engines focus on visuals and shoppable results. Others go deep into research. A few just try to get you an...

2 weeks ago 6

Did you know that even a one-second delay in page loading speed can cause up to 11% fewer page views? That’s right, you might have the best content strategy and a solid plan to drive traffic, but visitors won’t...

2 weeks ago 6

Ad intelligence software promises to show you everything your competitors are doing: their keywords, budgets, creatives, and landing pages. But many surface insights you could get for free. Meta’s Ad Library shows what advertisers are currently running. Google’s Transparency...

3 weeks ago 8

Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized… The post Search Engines & SEO: 34 Most Popular Search...

2 months ago 9