SEO
New to AI Brand Insights: Scan your brand visibili...
Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost....
Site Kit by Google insights now available for all ...
Since its launch in June we have been rolling out our integration with Site Kit by Google. Every Yoast SEO Premium customer now has access to it. The update brings key Google Analytics and Search Console insights directly into...
What is search intent and why is it important for ...
SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must...
How Ecommerce Brands Actually Get Discovered In AI...
AI search is reshaping how ecommerce brands get discovered. One week, your products show up in ChatGPT. The next week, they’re replaced by competitors. For many brands, this uncertainty can feel overwhelming. Organic visibility now depends less on rankings...
SEO Update by Yoast November 2025 edition recap
SEO never stands still, and neither do we here at Yoast. In our November 2025 edition of the SEO Update by Yoast, our principal SEOs, Carolyn Shelby and Alex Moss, broke down the latest shifts in search, structured data,...
How to Choose a Digital Marketing Agency That Actu...
You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But a few weeks later, reality starts to set in: slow responses, recycled strategies, and...
AI SEO Myths, Debunked: A No-BS Guide For Marketer...
Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just good SEO.” Here’s the truth: When it comes to...
7 Ecommerce Blog Examples + What You Can Learn Fro...
In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible. The number of Google searches that end with a...
Canonical URLs: definitive guide to canonical tags...
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical! The post Canonical URLs: definitive guide to canonical tags appeared first on Yoast.
I Tested 11 AI Search Engines: Only These 4 Made t...
Ask the same question in 11 AI search engines, and you’ll get 11 different answers. Sometimes wildly different. Some engines focus on visuals and shoppable results. Others go deep into research. A few just try to get you an...
From slow to super fast: how to boost site speed t...
Did you know that even a one-second delay in page loading speed can cause up to 11% fewer page views? That’s right, you might have the best content strategy and a solid plan to drive traffic, but visitors won’t...
6 Best Ad Intelligence Software to Outsmart the Co...
Ad intelligence software promises to show you everything your competitors are doing: their keywords, budgets, creatives, and landing pages. But many surface insights you could get for free. Meta’s Ad Library shows what advertisers are currently running. Google’s Transparency...
Search Engines & SEO: 34 Most Popular Search Engin...
Search engines are the gateways to the wild and wonderful world of websites. Between mega-giants that have turned their brand name into a verb, to the little guys specialized… The post Search Engines & SEO: 34 Most Popular Search...



















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