If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most...

4 days ago 3

AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your eyes for a moment before you said, “I have to try this.” In basic...

6 days ago 1

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That’s not automatic....

1 week ago 1

If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers equate audience research with half-baked customer relationship management (CRM)...

1 week ago 1

We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve...

1 week ago 3

Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in...

1 week ago 1

We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader the core ideas quickly, while also helping your chances...

1 week ago 8

Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse,...

1 week ago 6

Reddit marketing is delicate work. Show up with a sales pitch — or just a little too much enthusiasm for your product — and they’ll shut you down quickly. Without mercy. But that hostility is really standards in disguise....

2 weeks ago 5

For years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of chasing endless links, visibility now also...

2 weeks ago 6

Nowadays, SEO AI tools are a dime a dozen.  There’s always a new platform vying for our attention and offering the best of the best in SEO analysis.   But… The post 30 Best AI SEO Tools in 2025 (Free...

2 months ago 5