Image sourceLast month, I watched a junior designer generate 47 logo variations in under ten minutes using Midjourney. They were technically proficient, aesthetically pleasing, and completely forgettable. Meanwhile, across the room, a senior designer spent three hours sketching one...

1 day ago 9

The topic for this article is in reality a sequel to one I wrote about in 2024 (you can read that first installment here). In that article I explained the reasons as to why the Design Process can at...

1 day ago 7

Usability testing should always be part of product development. Ideally, it is conducted before release, but in practice it can be useful at different stages. It’s worth pointing out that, “testing” isn’t a goal in itself. Without knowing exactly...

1 day ago 8

Why AI-led experiences must go beyond automation to reshape how we sell, serve, and scale.For most companies today, AI means one thing: optimization.Automate repetitive tasksReduce human dependencyCut support costsDrive process efficiencyThis mindset isn’t wrong — but it’s deeply limiting.Because if your entire AI...

1 day ago 6

Where does inspiration come from? For many creatives, it starts with something simple — admiration. A beautiful interface, a striking poster, a clever animation. But sometimes, admiration turns into something deeper — a creative crush. And that feeling, if you let it grow,...

1 day ago 7

Best AI tools for Product Designers in 2025image sourceLast Tuesday, I watched a product manager at a mid-size fintech startup do something that would have been impossible six months ago. In under 20 minutes, she went from a rough idea...

1 day ago 9

I Tested 5 Vibe Coding Tools So You Don’t Have ToWhat Actually Works for Complete Beginnersimage sourceI spent a week testing AI coding platforms with zero programming knowledge. Here’s what I discovered about the future of no-code development.The Promise vs....

1 day ago 7

Why Values Matter More Than AccessibilityThe majority of design discussions about this generation focus primarily on accessibility, including clear instructions, closed captions, and larger text. Even though those things are important, they are just the tip of the iceberg.Boomers, who...

1 day ago 6

Drones, Design, and Jobs To Be Done. What is the problem being solved?Dontcha love design stakeholders? I read about the furore over plans to introduce drone delivery for fast food, café orders, and non-essentials (I couldn’t make it work for...

1 day ago 8

The product designer’s guide to building for a world where algorithms, not humans, pick your service.Here’s a question that should terrify every product manager: What if your users stop using your app, but your business continues to grow anyway?It sounds impossible,...

1 day ago 7

Personas help you get inside your users’ heads—and build things they’ll actually value. Now imagine having a tool that makes it all click faster. That’s AI. Let it handle the grind while you do what only a human can:...

1 day ago 7

To get videos working just right in Figma Buzz, Product Designer Natasha Tenggoro used Figma Make to prototype complex ideas when words alone fell short. We show three of them here, prompts and all.

1 day ago 7

Wall Street’s multi-billion bet on Figma proves that design is no afterthought. In this piece, our CEO Colman explains why AI is set to create more opportunities for designers, not fewer, and what this means for the future of...

4 days ago 8

Discover how Buenos Aires–based creative Andrés Briganti transforms abstract concepts into timeless visual forms.

4 days ago 7

Do your personas drive decisions or collect dust in forgotten folders? It’s hard to watch your carefully researched personas get ignored. Meanwhile, your team struggles to make decisions, builds products nobody wants, and gets stuck in endless revision cycles—all...

4 days ago 9

Meet Ruud Luijten, a freelance developer who brings passion and creativity together to craft immersive web experiences.

5 days ago 10

For developers, working more efficiently isn’t just about being faster, but also reducing friction in their workflows. Forrester tells us how to save them time and headache—all in service of shipping better products.

5 days ago 9

Learn how to bake a cloth simulation in Blender, export it, and bring it into Three.js as an interactive, replayable animation.

6 days ago 11

Culture determines how AI shows up in your customer experience - intelligent, intentional, and human, or disconnected and damaging. The choice is yours. AI is everywhere, but is it actually improving your customer experience, or just making it faster...

6 days ago 9

Telling Their History Through DesignOur long-standing partner, Zealous, an organization challenging injustice through media, storytelling, and arts...

6 days ago 13