Copywriting
Three guns to bring to a knife fight
While I am not endorsing gun violence with this subject line, I am reminded every day (when I take my shirt off) of a “surgical adventure” in 2021…with my abdomen looking like I got into a knife fight…and lost....
Cheat sheet (video) of my greatest hits…plus…
I had the privilege of being interviewed by one of the greats of marketing, Joe Polish, this past February, during one of his spectacular Genius Network meetings. I’ve known Joe for close to three decades…we were kids in the candy store...
The return of The Bogey Man
Two years ago, during the “Overdeliver Bootcamp,” when I spoke about “the smartest guy I have ever met in the world of direct mail,” I received many questions…which led to a discussion…and the overriding question was “why was he...
6 Blogging Platforms (and Which One is Right for Y...
Blogging isn’t one thing anymore. Learn how today’s platforms actually work, and which one makes sense for you. The post 6 Blogging Platforms (and Which One is Right for You) appeared first on Smart Blogger.
How to Build an Audience From Scratch In 2026
If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of... Continue Reading The post How to Build an Audience From Scratch In 2026 appeared first on Copyblogger.















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