Copywriting
Riffing with Socrates…and his BOT
In 2016, I asked marketing and copywriting icon Jay Abraham to interview me and endorse my first book, The Advertising Solution. He didn’t answer with a simple “yes.” And if you know Jay—or know about Jay—you know that he never answers “simply”...
Permission to suck…and prosper
If you were asked, “What is the top priority in your business,” how would you answer? You might say things like: I know you can think of many more. What if I told you that the top priority in your business...
LinkedIn Personal Branding Statistics: New Data
There are plenty of personal branding tips, like: However, I haven’t seen any recent to support many of these claims. ... Continue Reading The post LinkedIn Personal Branding Statistics: New Data appeared first on Copyblogger.
Marketing lessons from my daughter’s wedding
It’s been a little over a year since my daughter’s wedding…and lo and behold, the afterglow has stayed with me…as have the marketing lessons I learned from it. That event has some staying power. And the news for today...
The conversion glow-up your SaaS pricing page is b...
Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert. The post The conversion glow-up your SaaS pricing page is begging for appeared first on...
SEO Writing: How to Write Content That Ranks (8 Ea...
When learning SEO content writing, it’s hard to know where to start. Should you dive deep into keyword research? What about Google Analytics? And how do you build backlinks? I’ll make it easy for you. If you’re looking to...