When I signed up for a “Marketing 101” course during my sophomore year in college (at Rutgers University…open loop), I had no idea that the course would be my entry drug into direct response marketing…for the wrong reason. That is, the course...

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Five years ago, I was displaced in a New Jersey hotel lobby, upset that Hurricane Isaias hit my Connecticut town so hard. My electricity–and more importantly my Wi-Fi! (and even cell service)–ended up being out for a full week....

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Even if you’re the very best coach in the world, you won’t get clients if potential clients who want your... Continue Reading The post How to Get Coaching Clients Consistently (Simple Process) appeared first on Copyblogger.

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Shortly after leaving Boardroom in 2015, I was offered an opportunity to co-write and edit a book with my good friend Craig Simpson. I was already considering my own book (which became Overdeliver in 2019)–but when Craig told me...

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Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert. The post The conversion glow-up your SaaS pricing page is begging for appeared first on...

5 months ago 65

When learning SEO content writing, it’s hard to know where to start.  Should you dive deep into keyword research? What about Google Analytics? And how do you build backlinks? I’ll make it easy for you.  If you’re looking to...

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