Copywriting
The copywriter who would be king
When I entered the direct marketing/ publishing world in 1981, I kind of knew what an entrepreneur looked like. But meeting my “new boss” (and eventual mentor) Marty Edelston took it to an entirely new level. He was brash,...
You never know who is watching
This subject line seems like a setup to talk about some political conspiracy…but it is not. It is my way of sharing some important “lessons from Mom” we all have tucked away somewhere…after originally sharing the same subject line back...
Analyzing The 8 Best Content Marketing Courses
On the surface, most content marketing courses look the same. They all offer video courses on roughly the same topics... Continue Reading The post Analyzing The 8 Best Content Marketing Courses appeared first on Copyblogger.
Doublers giving a shi(f)t
I was on a Live Cast a few years ago where the host asked one question of each of the 30+ guests she had on it and we had to respond in 5 minutes or less: “What is one...
SEO Writing: How to Write Content That Ranks (8 Ea...
When learning SEO content writing, it’s hard to know where to start. Should you dive deep into keyword research? What about Google Analytics? And how do you build backlinks? I’ll make it easy for you. If you’re looking to...














English (US) ·