Copywriting
When “appropriate” means “equal”
According to the Merriam-Webster Dictionary, here is the definition of reciprocation: 1a: a mutual exchange. 1b: a return in kind or of like value. What I don’t like about this definition is that it implies that reciprocation has a...
The one about outrunning (and beating) Covid
Everyone has a good Covid story. I’m reminded of mine today since I am writing from Italy five years later, which was where I encountered Covid for the first time…and got back to the U.S. by the skin of...
Everything I told you is wrong…
…well, almost everything I told you is wrong. 😊 In my post, “Tuesday with Dan,” from 2018, I shared some universal marketing concepts that I previously didn’t know, or had somehow forgotten — and in a couple of instances,...
LinkedIn Personal Branding Statistics: New Data
There are plenty of personal branding tips, like: However, I haven’t seen any recent to support many of these claims. ... Continue Reading The post LinkedIn Personal Branding Statistics: New Data appeared first on Copyblogger.
The conversion glow-up your SaaS pricing page is b...
Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert. The post The conversion glow-up your SaaS pricing page is begging for appeared first on...
SEO Writing: How to Write Content That Ranks (8 Ea...
When learning SEO content writing, it’s hard to know where to start. Should you dive deep into keyword research? What about Google Analytics? And how do you build backlinks? I’ll make it easy for you. If you’re looking to...