Copywriting
The Strategic Schmoozer grows up
Chapter 10 of my book, Overdeliver—which is titled, “Playing the Long Game”—begins like this: I hate the word networking. And that is despite having a reputation as someone who connects the dots as well as anyone once I know...
Another Black Monday
I am not reporting on or predicting a collapse of our financial markets with this subject line. Rather, I am referring to a different “Black Monday” which is the Monday after the football season ends in the United States…and...
Three Brazilian Blowouts
My daughter—who was blessed (cursed?) from birth with curly hair—asked for a “Brazilian Keratin Treatment” when she entered high school so she could avoid being late to school every morning. As she explained it: “Do you want me to...
How to Build an Audience From Scratch In 2026
If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of... Continue Reading The post How to Build an Audience From Scratch In 2026 appeared first on Copyblogger.
SEO Writing: How to Write Content That Ranks (8 Ea...
When learning SEO content writing, it’s hard to know where to start. Should you dive deep into keyword research? What about Google Analytics? And how do you build backlinks? I’ll make it easy for you. If you’re looking to...
















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