Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report.

19 hours ago 0

If you’re weighing Scrunch vs Ahrefs, you’re probably asking a bigger question underneath it: do I buy a specialist tool for AI search, or let the SEO platform I already use handle it?

19 hours ago 0

More of your audience now gets answers from AI instead of a list of links. So when someone asks an assistant about your category, the response draws on sources you may never even see, and your brand either shows...

1 day ago 0

Google Keyword Planner is a free tool. Here’s how to use it to find terms and where to get accurate search volume from.

2 days ago 0

Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?

2 days ago 1

In this article, I share the best MCPs I use for social media.

2 days ago 2

Learn how to measure ChatGPT visibility, track brand mentions and citations, compare competitors, identify gaps, and improve your AI search presence.

2 days ago 1

To improve visibility in AI answer engines, content and SEO marketers need to add AEO keywords gap analysis to their strategies. Traditional SEO keyword gaps show which terms a company isn’t ranking for versus the competition. An AEO keywords...

2 days ago 1

Measuring success is a leading challenge for answer engine optimization (AEO) that marketers report today. In HubSpot’s State of AEO 2026 report, it was the top challenge among B2B marketers at 23%; among B2C marketers, 26% cited it, behind...

2 days ago 1

As Buffer has continued to support the individuals, creators, and small and medium businesses who use us, we've had to balance being a relatively small team with making tough decisions. We've had to make one of these recently. After...

2 days ago 1

Yes, you can schedule Instagram Stories, just not inside the Instagram app. Here's how to do it on desktop or mobile, for free, and what to know first.

3 days ago 6

WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.

3 days ago 2

How to optimize for ChatGPT shopping: 83% of its carousel products also rank in Google‘s top 40 Shopping results.

3 days ago 2

Learn how to use AI for product marketing, with use cases for messaging, customer interviews, battlecards, and more.

3 days ago 3

Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus. That is where Claude integrations come in.

3 days ago 6

Learn how to use Google Search Console & Google Analytics to find your keywords and study performance.

3 days ago 2

Learn Gemini visibility tracking: what to measure, how to track brand mentions in Gemini manually, and how to scale it with Semrush.

3 days ago 5

See which affiliate content AI answers cite, based on Semrush‘s own affiliate program data, plus a five-step plan to turn partners into AI visibility.

3 days ago 4

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI...

4 days ago 6

Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway if you’re trying to choose: Scrunch is a dedicated answer engine optimization (AEO)...

4 days ago 3