If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016. Our Dependent Grant is...

9 hours ago 0

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs.

9 hours ago 0

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar.

9 hours ago 1

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.

9 hours ago 0

Here's how I prepared for a month's worth of social media content in one day.

1 day ago 0

See sitemap examples like openai.com/sitemap.xml. And learn how XML and HTML types differ.

1 day ago 1

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.

1 day ago 1

Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more with less. I’ve seen firsthand how hard it can be to get the word out...

1 day ago 1

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications,...

1 day ago 1

Evergreen content is content that remains relevant for a long period of time without needing frequent updates.

1 day ago 2

The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.

1 day ago 2

Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s.

1 day ago 1

See the best YouTube keyword research tools to find search terms, optimize videos, and get more views.

1 day ago 1

Discover the easiest way to add your business to Google Maps to reach more customers.

2 days ago 3

Learn how to display products in your Google Business Profile and show locals what you have to offer.

2 days ago 4

Understand the differences between local SEO, national SEO, and global SEO, and decide the best strategy for you.

2 days ago 4

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

2 days ago 10

In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric.

2 days ago 10

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanent change in buying habits. If your business doesn’t keep up with...

2 days ago 9

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand...

2 days ago 9