When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.

1 day ago 1

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are...

2 days ago 0

Learn about Buffer Commit and how to participate.

2 days ago 0

Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.

2 days ago 1

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.

3 days ago 1

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands...

3 days ago 1

Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2026.

3 days ago 1

The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

5 days ago 6

Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.

5 days ago 6

Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.

1 week ago 7

Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.

1 week ago 7

Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency...

1 week ago 9

Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own...

1 week ago 8

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make...

1 week ago 10

Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives...

1 week ago 9

Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a channel...

1 week ago 9

Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework...

1 week ago 8

Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that found a new lever early on took advantage...

1 week ago 9

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens...

1 week ago 11

Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority. But answer engine optimization (AEO) begs the question: When buyers ask ChatGPT, Gemini, or...

1 week ago 8