I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes.

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If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew...

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I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can...

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Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse.

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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.

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Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday.

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Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

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We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

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Videos and shorts posted on these days and at these times tend to get higher views.

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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

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After some serious hands-on time with Edits by Instagram, here’s my everything guide, from getting started to tips and tricks to take you to the next level.

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In this article, we explore the 7 best free hashtag generators to help your posts get discovered.

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These days, video is absolutely essential to get people to discover your business and their next must-have product.

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There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then there’s Customer B, who is trying to decide between you and one of your...

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Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?

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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

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“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.

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Voice search marketing is optimizing content with the intention of it appearing in voice search results.

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Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.

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Discover how to gather metrics for local SEO success and learn how to optimize your efforts.

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