Digital Marketing
How much it costs to boost your local SEO
Semrush Local is the affordable solution to great local SEO rankings.
How To Get Your Link to Google Reviews
Sending customers your Google review link increases the success of your customer feedback outreach.
36 landing page examples + conversion secrets from...
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.
Discrepancies experienced by Black content creator...
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or...
Behind the Viral Post Generator: How I reverse-eng...
LinkedIn is full of narcissists, and I have the data to prove it.
30+ Best Podcasts for Creators, Marketers, and Soc...
Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
What you're doing wrong in your marketing emails [...
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.
These AI workflows can 10X your marketing producti...
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the...
Turn customers into community members — how commun...
My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of...
How to Schedule Instagram Stories in 2025 (2 Easy ...
Two ways to schedule and publish Instagram Stories, step-by-step, plus tips and tricks to get the most out of your stories and content.
Brand Positioning: A Guide to Strategies & Framewo...
Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
Digital Market Trends for the Fastest-Growing Indu...
Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
The Best Social Media Scheduling Tools in 2025 (+ ...
Schedule smarter, not harder. Compare the top social media scheduling tools of 2025, see side-by-side features & pricing, and learn how to choose the right scheduler for your workflow.
OpenAI secretly launched a sales agent — here are ...
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry.
How to Set Up 301 Redirects in an .htaccess File
Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.
What Is Share of Search? & How to Calculate It
Share of search is the percentage of search queries for a brand relative to competitors in the same category.
User-Generated Content: What It Is, Why It Matters...
Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels.
Generative engine optimization: What we know so fa...
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity.
How one co-founder runs a zero-employee marketing ...
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies.
How I applied the 95-5 rule to build Gong’s brand ...
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned...