A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources.

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We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.

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I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes...

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Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyoncé's BeyHive.

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Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.

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We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona.

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Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.

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Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.

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Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually read it and lead in the same direction. Get started with these seven easy steps.

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What we know right now:

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

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Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.

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If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.

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TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.

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2024 was a year to remember.

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I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page.

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Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketing trends are something to keep an eye out for.

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A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.

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Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.

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Content creation is the process of developing & sharing media in various formats to reach a target audience.

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