Digital Marketing
The 21 Best Social Media Marketing Tools to Try in...
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
I built my backlink strategy on guest blogging — h...
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building.
What is a lead magnet? 20 lead magnet ideas and ex...
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
How to Add a MapQuest Business Listing & Why You S...
Learn how to add a MapQuest business listing to improve your online visibility and drive more customers.
What Is Local Business Schema Markup? And How to A...
Learn how local business schema helps search engines and AI tools understand your business and increase visibility in search results.
What Is Google Discover? (& How to Appear in It)
Google Discover is a personalized content feed. Optimizing for it can boost your traffic, visibility, and reach.
7 SEO Certifications Real Learners Recommend
The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.
AI Mentions: How to Get LLMs to Mention Your Brand...
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.
We’re Rebuilding Buffer’s API: Here’s Why — and Ho...
A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next.
5 best CRMs for cleaning businesses in 2025
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s...
5 best accounting software CRMs for small business...
Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication...
The 9 Best Generative Engine Optimization (GEO) To...
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
How to Schedule LinkedIn Posts in 2025 (2 Easy Met...
Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can't address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM)...
5 best CRMs for call center businesses in 2025
Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated...
5 best CRMs for investment banking businesses in 2...
Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that...
The 9 Best AI Optimization Tools (Our Top Picks)
We‘ve done a deep dive on the 9 best AI optimization tools. Find the one that matches your requirements.
Writing a perfect executive summary that sets your...
One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform. I’ll be honest — I was terrified. Coming from a fiction-writing background, I was...
33 ChatGPT prompts I keep in my toolkit
Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts. The output I got was often surface-level and sometimes inaccurate. I concluded that it would take more time to...
5 best CRMs for HVAC businesses in 2025
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing with a technician shortage, meanwhile customers expect rapid response times when their AC fails or their furnace breaks.