Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels.

9 hours ago 0

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity.

9 hours ago 0

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies.

9 hours ago 0

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned...

9 hours ago 0

Keyword bidding involves setting how much you’re willing to pay to reach a certain goal in Google Ads.

11 hours ago 0

Display ads are visual ads (usually in the form of banners) that appear on websites and apps.

11 hours ago 0

A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

1 day ago 0

Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you ahead of the curve.

3 days ago 0

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

3 days ago 2

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.

3 days ago 0

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an...

3 days ago 2

Measure these website metrics to understand what’s working and what to improve to stay competitive.

3 days ago 1

Some of the best AI copywriting tools on the market include AI Article Generator, Jasper, and Anyword.

3 days ago 1

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

4 days ago 2

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of...

4 days ago 3

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck.

4 days ago 3

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?

4 days ago 3

Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO

5 days ago 2

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today.

5 days ago 2

Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.

5 days ago 1