You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank...

1 day ago 1

Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.

1 day ago 0

Learn how to use Semrush tools to prepare your site for agentic search.

1 day ago 0

Learn how to use six Semrush tools to monitor AI Overviews, track brand citations, benchmark competitors, and improve your visibility across AIOs.

2 days ago 0

Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.

2 days ago 4

Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.

3 days ago 3

Build a content marketing funnel that attracts, nurtures, and converts. Compare models, get templates, track ROI.

3 days ago 3

Blog SEO isn‘t just about Google anymore. 11 tips to rank and get cited by ChatGPT, Perplexity, and other AI tools.

3 days ago 2

Common SEO mistakes include duplicate content, slow pages, and more. Learn how to fix each one.

3 days ago 2

Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams.

3 days ago 5

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.

3 days ago 5

Search results used to be a doorway. A brand ranked, someone clicked, and they landed on a website. But today, that model is eroding faster than most marketing teams are equipped to move.

3 days ago 5

I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful AEO data.

3 days ago 3

When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong.

3 days ago 2

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” But the curiosity is...

3 days ago 2

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves...

4 days ago 2

This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company.

4 days ago 3

This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company.

4 days ago 1

This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM.

4 days ago 1

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share of how buyers discover brands, the rise of AI-powered...

4 days ago 3