Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search strategy adapts content for that shift, focusing on being...

4 hours ago 0

Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph to interpret...

1 day ago 0

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking...

2 days ago 0

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance.

4 days ago 8

The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.

1 week ago 3

According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.

1 week ago 11

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.

1 week ago 5

Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.

1 week ago 5

Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot...

1 week ago 3

AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and...

1 week ago 3

This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.

1 week ago 4

Great experiences rarely come from one big moment. They’re built through hundreds of small details that add up over time.That idea guided how we spent some time this year focusing on customer experience at Buffer.Customer Experience Week was our...

1 week ago 7

Learn how to check if your brand appears in AI results, spot outdated info, and which free tools help monitor your visibility.

1 week ago 7

Learn how small teams can track AI visibility. Discover affordable tools they can use and key metrics they should focus on.

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Learn AI visibility is worth investing in for your business and how to forecast future growth based on trends.

1 week ago 7

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility...

1 week ago 3

A complete guide to canonical URLs: how they affect SEO, how to add or change canonical tags, and how to fix issues in WordPress, Shopify, and more.

1 week ago 3

In this article, we’ll break down how LinkedIn’s algorithm works, straight from the folks who build it. Our goal? To give you a clear roadmap for reaching the right audience, whether you’re brand-new or a seasoned pro.

1 week ago 4

Review the 16 best SERP tracking tools for monitoring Google + AI search rankings to find which is right for you.

1 week ago 3

Use social listening to analyze online conversations and get valuable insights to improve your strategy.

1 week ago 4