Automate Google Business Profile management with Semrush’s GBP AI Agent. Save time, stay active, and support local visibility.

2 days ago 2

The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly.

2 days ago 0

In this article, Senior Design Engineer David Luhr, breaks down the details behind the new homepage hero on Buffer.com.

2 days ago 0

Top SEO tips include targeting the right terms, updating your content, and prioritizing readability.

2 days ago 1

See XML, HTML, and visual sitemap examples from real sites—plus guidance on what to include in yours.

3 days ago 1

AI Overviews are AI-generated summaries that appear for some search queries in Google.

3 days ago 1

As a content writer at Buffer who's always deep in the latest AI tools, I've tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my...

3 days ago 0

A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to 75 teammates.

4 days ago 1

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving...

4 days ago 2

Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.

4 days ago 1

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

4 days ago 1

Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.

4 days ago 1

We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.

4 days ago 1

Search Everywhere Optimization Strategy

5 days ago 1

Backlinks are links pointing to your website from other sites and can improve your website’s visibility.

5 days ago 1

The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what...

5 days ago 1

Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.

5 days ago 1

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers.

5 days ago 4

An up-to-date list of the most viral songs and sounds on TikTok in February 2026 — and how to use them to boost your content.

5 days ago 4

Schema markup is a type of structured data that makes webpages easier for search systems to understand.

6 days ago 3