Hub Spot
How to Make a Promotional Video (Budget-Friendly T...
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company's overall business goals.
Funny, Clever, Cool: Best Instagram Captions for L...
Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions.
How to Nail B2B Marketing in 2025 [+ Pro Tips, Tac...
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
How to Use Blog Post Templates in Google Docs [My ...
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or...
How to Build Your First Marketing Strategy: Steps ...
As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super Bowl commercials or massive Times Square billboards.
Reddit Stats and Facts to Know in 2025
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.
Beyond the Golden Arches: How Two McDonald’s Marke...
90% of the U.S. population has eaten at a McDonald's over the past year.
The Content Collaboration Framework That Earned Hu...
It wasn't too long ago that we weren’t collaborating much across Marketing.
Anatomy of a Facebook Ad: How to Create Scroll-Sto...
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a...
Is it Real or AI? Test Your Detection Skills [Roun...
Think you're good at spotting AI-generated content? Put it to the test.
Chubbies Co-founder Warns: Don’t Get Hooked on the...
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day.
Can't Afford a Super Bowl Ad? Try These Marketing ...
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already).
McDonald's Secret Ingredients to Fan-Driven Market...
When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time.
Real-Time Bidding for Programmatic Ads — Here's Ho...
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.
Jaguar's Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Best Free Portfolio Websites for Creating an I...
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is...
What is an Audience Profile? How to Build One and ...
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting at our fingertips today.
How to Create an Ebook From Start to Finish [Free ...
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.