Hub Spot
How to get more followers on Instagram: 17 ways to...
With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But here’s what I’ve experienced firsthand: Unless you’re a household name, growing an Instagram following is hard work.
How I localized AI-generated emails for internatio...
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences.
17 marketing job descriptions for hiring managers ...
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential.
How Privy’s former CMO learned to love low-budget,...
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early...
8 steps to build your account-based marketing stra...
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts.
Here are the most popular AI video tools that are ...
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the...
How to use freebies to optimize your lead generati...
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following.
Six simple behavioral science tips to improve any ...
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad.
Secrets of savable content: How to create content ...
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
How to get AI to write copy in your brand voice — ...
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would...
Make space for customers to see their business as ...
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee.
Keeping up is exhausting, here’s how one social me...
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend?
How to prepare for, navigate, and thrive through s...
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether...
AI marketing campaigns only a bot could launch & w...
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were...
In a feature-parity world, it’s all about your bra...
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact?
I tried writing a blog post with ChatGPT, Claude, ...
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep,...
20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow.
How to create a landing page: My simple step-by-st...
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to...