TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound's customer-first foundation. Layer loop onto...

11 hours ago 0

If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions.

1 day ago 0

Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter....

4 days ago 2

Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email...

4 days ago 1

As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win...

4 days ago 2

If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline.

4 days ago 0

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has...

4 days ago 0

Email marketing for restaurants can be challenging with all its unique responsibilities.

5 days ago 1

Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades.

5 days ago 1

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.

5 days ago 1

The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing...

5 days ago 0

Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36...

5 days ago 0

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development.

5 days ago 4

Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors.

6 days ago 3

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise.

6 days ago 2

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering...

6 days ago 4

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to...

1 week ago 3

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.

1 week ago 6