I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no sense and a form no one could find. Along the way, I’ve learned what...

16 hours ago 0

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain...

16 hours ago 0

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed.

1 day ago 27

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep...

1 day ago 29

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there,...

2 days ago 20

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just about poor execution — it signals a fundamental shift in buyer expectations.

2 days ago 17

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.

5 days ago 100

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.

5 days ago 100

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it?

5 days ago 95

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web.

5 days ago 100

I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR code taped to my table. With my phone nearly dead, I struggled to load...

5 days ago 94

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.

6 days ago 47

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGPT, or post their first updates on Instagram.

6 days ago 43

Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer.

6 days ago 35

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI.

1 week ago 35

Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for years, and it’s about time social media and SEO unite.

1 week ago 40

I’ve created landing pages for just about everything. SaaS signups, lead magnets, waitlists, webinars, product launches, affiliate promos … you name it. Some flopped. Some converted at 30%+. The difference? That’s what this post is all about.

1 week ago 66

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist.

1 week ago 62