The prevalence of artificial intelligence (AI) has many concerned about job security.

11 hours ago 0

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating.

11 hours ago 0

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or...

11 hours ago 0

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer. 

3 days ago 0

Graphic design has come a long way since I started in the arts nearly a decade and a half ago.

3 days ago 0

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.

3 days ago 0

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.

4 days ago 1

The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.

4 days ago 1

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today.

5 days ago 1

I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.

5 days ago 1

Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch.

5 days ago 2

Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.

5 days ago 1

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

6 days ago 1

Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network.

6 days ago 1

Creating videos for Instagram has to be one of my favorite marketing tasks.

6 days ago 1

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.

1 week ago 1

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.

1 week ago 1

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.

1 week ago 3