When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.

1 day ago 1

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are...

2 days ago 0

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.

3 days ago 2

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands...

3 days ago 1

Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.

1 week ago 8

Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency...

1 week ago 9

Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own...

1 week ago 8

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make...

1 week ago 10

Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives...

1 week ago 9

Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a channel...

1 week ago 10

Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework...

1 week ago 8

Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that found a new lever early on took advantage...

1 week ago 9

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens...

1 week ago 11

Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority. But answer engine optimization (AEO) begs the question: When buyers ask ChatGPT, Gemini, or...

1 week ago 8

Today, when a buyer asks ChatGPT, Perplexity, or Google’s AI Mode a question, they rarely see a list of suggested links. They see one synthesized answer that cites a handful of sources. If your brand is one of those...

1 week ago 8

Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native...

1 week ago 8

Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves the same chain of tasks. Building audiences, setting up nurture sequences, writing...

1 week ago 12

Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved search rankings, and they translated directly into an SEO playbook you could run at scale. Answer engines don’t...

1 week ago 9