Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for...

14 hours ago 1

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.

15 hours ago 0

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great.

15 hours ago 0

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this.

3 days ago 0

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot.

3 days ago 1

You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. But here's the plot twist – most of your audience will never hear any...

3 days ago 1

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding.

3 days ago 1

Ever been on a time crunch to create social media content? Most of us have, especially when you're trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can...

4 days ago 1

I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear...

4 days ago 1

"This whole entire generation is about to turn all of our business models on its head."

4 days ago 1

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part.

5 days ago 1

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend.

5 days ago 1

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

5 days ago 1

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) 

6 days ago 1

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no content creator — at least not in the sense...

6 days ago 1

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.

6 days ago 2

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?”

6 days ago 2

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.

1 week ago 2