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Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

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Here’s how to edit TikTok videos and tips for making your next video the best yet.

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Real-life social media campaign examples from trailblazing brands to inspire your next big project.

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The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.

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We've compiled the blogs, businesses, books, and apps created by Buffer teammates. We hope they inspire you as much as they inspire us.

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An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.

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Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.

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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

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Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

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A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.

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Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.

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Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

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