Buffer.com Blog
Introducing Bulk Upload: Turn a Spreadsheet Into S...
Schedule up to 100 posts at once with Buffer’s new Bulk Upload feature. Import a CSV, review your posts, and publish. Ideal for creators, teams, and agencies who plan social content in spreadsheets.
How Often Should You Post on Instagram in 2025? Wh...
Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
The Anatomy of a Great Hook: How to Grab (and Keep...
In this guide, we’ll break down the elements that make up good hooks.
19 Trending Songs on TikTok in 2025 (+ How to Use ...
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Instagram’s New Friends Map: What It Is, How It Wo...
Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
How to Use Instagram's New Repost Button (+ 5 Othe...
Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
The 11 Best AI Video Editors for Creators and Mark...
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
11 Trending Reels on Instagram to Boost Your Reach...
Here are some easy Instagram Reels trends to add to your content calendar (and yes, they’re actually fun to make).
13+ Free Social Media Calendar Templates to Help Y...
From downloadable PDFs to spreesheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
How We Encourage Self-Improvement at Buffer
In this article, Suzanne, Buffer's Operations Manager, goes in-depth on how we encourage self-improvement at Buffer.
I Post Every Day on LinkedIn: Here’s How I Show Up...
Since August 2024, I’ve posted on LinkedIn daily without missing a beat. Here’s my exact system for posting consistently, even when I didn’t feel like showing up.
How to Schedule Tweets in 2025: When to Post, What...
From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
31 TikTok Statistics to Know for 2025
The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
The 21 Best Social Media Marketing Tools to Try in...
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
We’re Rebuilding Buffer’s API: Here’s Why — and Ho...
A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next.
How to Schedule LinkedIn Posts in 2025 (2 Easy Met...
Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.