Buffer.com Blog
35 Side Projects From the Buffer Team
We've compiled the blogs, businesses, books, and apps created by Buffer teammates. We hope they inspire you as much as they inspire us.
How the Instagram Algorithm Works: Your 2025 Guide...
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.
I Posted to LinkedIn Consistently for 30 Days - He...
Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.
Introducing Feeds: Discover and Share Fresh Conten...
Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.
The Best Time to Post on Twitter/X in 2025: Based ...
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Social Media Engagement: 9 Ways to Boost Yours + W...
Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
How to Get More Followers on Pinterest: 20 Ways to...
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
How I Landed My First LinkedIn Brand Partnership (...
A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.
20+ Podcasts You’ll Want in Your Feed in 2025
Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
Longer TikToks Get More Views — Data Shows Best Ti...
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
How to 'Reset' Your Instagram Algorithm When Your ...
Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.
Instagram Ads 101: A Step-by-Step Guide to Running...
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
Best Time to Post on Facebook: We Analyzed 1 Milli...
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
We Analyzed 1.7M Posts from X, Threads, and Bluesk...
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.