Digital Marketing
Spam trigger words: How to keep your emails out of...
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you'd imagine.) Sitting on my desk at the time — dog-eared, tea-stained, salsa-splotched — was a...
13 Ways to Get More Views on YouTube in 2025 (With...
Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
The future of marketing isn’t humans vs. AI — it’s...
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are...
How to Schedule Pinterest Posts in 2025 (3 Easy Me...
Scheduling your pins is the easiest way to stay consistent, save time, and finally beat the ‘post-when-I-can’ cycle. Here’s how to do it.
Building Trust for SEO: Why It Matters & How to Do...
Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.
11 Actionable Marketing Tips That Actually Drive G...
Learn useful marketing tips to get more traffic and convert more visitors into paying customers.
How AI Search Really Works: Findings from Our AI V...
Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.
The top search engines other than Google [+ some y...
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on Google.
I tested 8 AI tools for graphic design — here are ...
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by...
How to Track, Measure, and Boost AI Referral Track...
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
What Is A Good Instagram Engagement Rate? Data fro...
In this article, we’ll break down the average Instagram engagement rate by follower tier and share what the numbers actually mean in practice.
Why creator marketing works for any business [Tips...
It’s time to drop the baggage around the word “influencer.”
What are brand identity elements? A marketing pro ...
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
Semrush Report Examples & Templates Made Easy
Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.
How Often Should You Post on LinkedIn in 2025? Dat...
Data-backed guidance on how often to post on LinkedIn in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
How to create a content style guide [+ free guide ...
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites.
I tested the top 14 AI chatbots for marketers [dat...
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the...
How often to post on social media for business? A ...
If it feels like social media algorithms change faster than you can keep up — you’re not imagining it.
Semrush Expert Tips: Real-World Uses You Need to T...
See how advanced users are unlocking Semrush’s full potential—from defending SEO in court to building scalable AI workflows and reporting systems.
15 Simple Things You Can Do Today That Will Make Y...
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.