Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working.

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This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday.

1 week ago 1

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. 

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There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.

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Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.

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If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off.

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If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now.

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AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.

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Keyword advertising involves paying to display ads in search results when users search for specific terms.

1 week ago 2

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

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I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts.

1 week ago 3

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?

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I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it.

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Learn the different types of SEO analyses and find out how to improve your site’s search performance.

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Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.

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Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research

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Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big...

1 week ago 3

These content strategy examples will inspire you to create your own strategy for achieving your business goals.

1 week ago 4

Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.

2 weeks ago 2

Check out the top marketing strategies to drive growth for your SaaS business in 2024.

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