We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increase the ROI of our efforts.

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It's no secret that live streaming took off during the COVID-19 pandemic lockdown.

1 week ago 5

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers...

1 week ago 4

Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.

1 week ago 4

Content marketing is the process of creating and sharing useful content online to attract and engage users.

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The 10 best local SEO tools include Semrush‘s Listing Management and Google Business Profile.

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Sachi Singh is the founder and CEO of Rootless, a startup focused on bringing seaweed-powered hormonal health solutions into your daily life.

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The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience — and also a highly effective way to breed...

1 week ago 5

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing.

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I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As...

1 week ago 5

Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all...

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What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!)

2 weeks ago 4

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.

2 weeks ago 8

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable?

2 weeks ago 5

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

2 weeks ago 5

Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s...

2 weeks ago 3

Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. 

2 weeks ago 3

Don't let the allure (or dread) of new tools distract you from planning a rock-solid strategy focused on the content experiences throughout the buyer journeys. Then, choose the tech to support it. Robert Rose explains how.

2 weeks ago 5

The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

2 weeks ago 3