On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audience, but it can get tricky when it’s time to start connecting with them.

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As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances.

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Get better insights into your industry, competitors, and target audience with these market research tools.

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Competitive intelligence is actionable information about your competitors, target customers, and market.

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Website demographics describe the characteristics of the people who visit your website.

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Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here's how they work.

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I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals.

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I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It...

2 weeks ago 6

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days...

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Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.

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A meta description is what you‘re reading right now—a page description that can appear in search results.

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Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.

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In this post, we get into how I filled up my calendar with questions from my community.

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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your...

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Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing...

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As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that don't get the huge parades and Hallmark TV specials.

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A go-to-market strategy is a roadmap to success for your business. Learn what a go-to-market strategy entails, explore examples of successful go-to-market strategies, and use the included template to build your own. Let’s go!

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Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

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Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

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Thorough market assessment will reveal your most promising international opportunities. Use this 5-step market assessment guide to help you choose your next target market.

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