During the “go-go 1980’s” in direct marketing, everyone seemed to have THE answer (i.e., the hot new technology or methodology), especially in the areas of database building, regression modeling and advanced list segmentation techniques through cooperative databases. Yes…people were...

4 days ago 0

From Legend to Icon That is the headline on the letter that accompanies the renewal bonuses sent to members of my Titans Xcelerator Mastermind who are renewing for their sixth year. No…I am not giving them away to you...

1 week ago 2

Kim Walsh Phillips is the Co-Founder of the Elite Speakers Network and the Founder and CEO of Powerful Professionals, a business coaching and education company. Kim is a powerhouse in direct response marketing, combining a vibrant personality with a...

2 weeks ago 1

Since it’s “election week” in the United States, I used a subject line today that I used right before the 2016 election (do you remember that one?) …to talk about anything but politics. 🙂 After all, there are thousands...

2 weeks ago 2

Dylan Frost is the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting, and the Co-Founder of The Wholesale Formula. He is a direct response marketing expert renowned for his innovative approach to webinars. As...

3 weeks ago 4