While friction in UX is typically something you want to minimize, adding friction can improve the user experience and contribute to good design in many situations. Researchers at UCL define positive friction as friction that “can disrupt mindless automatic...

2 days ago 0

It can be a challenge—and not to mention call for careful planning on how to carry things out—to implement Virtual Reality (VR) experiences, but the rewards of a successful VR experience are massive. Not only will users get to...

2 days ago 0

It's probably happened to you. You've found the door to a building you were looking for but are having trouble getting in—you've pulled when you should have pushed (or vice versa). Blame yourself; everyone else does! This is the...

3 days ago 0

Have you ever wondered how your brain makes sense of the world? It's a fascinating process! If you want to design helpful products and services that people love, you must first understand how they think. A large part of...

3 days ago 0

Part of the magic of how colors work together in impressive designs lies in the art of color selection. Designers often use complementary colors to craft visually appealing and efficient user experiences (UX). Complementary colors sit on the opposite...

4 days ago 0

Do you have a psychology degree, or are you in the process of getting one? Then, user experience (UX) design might be the career choice that no one told you about. Many people believe that psychology graduates’ only choices...

5 days ago 0

It might seem like it’d be a one-time journey if you’re going to step into the shoes of a UX designer and that once you’re “there,” you’re there as one—end of story. But it’s not like that; it’s very...

1 week ago 0

Apply What You Learned From UX Magic and Project 1 In this second IxDF-provided project, you will be flying solo to create a new UX design from scratch. Unlike the first MatchDog exercise, where you could leverage project-specific grammar,...

2 weeks ago 1

“Partnership is not a posture but a process—a continuous process that grows stronger each year as we devote ourselves to common tasks.”— John F. Kennedy, Address in the Assembly Hall at the Paulskirche in FrankfurtYou might be wondering, what...

2 weeks ago 1

The end of 2020, for many of us, will be bittersweet. A year to forget, and yet, a time to hope for a brighter 2021. You might reflect upon the past 12 months with a sense of awe –...

2 weeks ago 1

Design thinking can transform companies, organizations and even lives, but it will fall short if you approach it in a superficial manner or without a solid understanding. The term “design thinking” is almost everywhere, and when a word is...

2 weeks ago 1

Project BriefYou don’t need to review the MatchDog project brief anymore; you have pushed beyond it by completing your UX prototype with or without gamification. Now we enter the level of polishing and fine-tuning your portfolio piece or, in...

2 weeks ago 2

Eye tracking is—pretty much—just what it sounds like, and eye tracking technology measures and analyzes eye movements to show what captures visual attention when a person’s being measured this way, so read on about this technique—including what it can...

2 weeks ago 2

Login screens are the first point of contact between a user and an app or website—and they’re vital gateways to brands, whatever their products or services. That’s why it’s so important to create a better login screen—it, quite simply,...

2 weeks ago 2

There are many ways that game theory could be applied in the MatchDog supplemental project. We also recommend that you defer trying to introduce game theory while building the first iteration of your interactive prototype. Introducing game theory is...

3 weeks ago 1