SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby...

5 days ago 6

Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They send visitors and search engines to the right page automatically. Redirects are crucial for both SEO and user experience. For SEO, they preserve...

1 week ago 4

Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search shifts, from Gemini’s integration to Google’s publisher deals, and answered your burning questions. Don’t forget to...

1 week ago 7

Search engines have become significantly more intelligent than they were in the past. You no longer need to repeat the same keyword a dozen times to be noticed. Google’s AI models, as well as large language models like ChatGPT...

1 week ago 3

If you’re planning to build a website or publish a blog post, you’ve probably heard the word permalink pop up. But what is a permalink, really? In simple words, it’s the permanent link to a page on your website,...

1 week ago 12

Doing SEO well often means knowing what to focus on and when to do so. That is not always easy, especially when you are juggling content, updates, and day-to-day site management. That is why we are introducing a new...

1 week ago 3

Word count is not a ranking factor in itself, but it still plays a significant role in SEO. A minimum number of words helps search engines understand your topic, helps users understand your message, and supports content quality and...

2 weeks ago 5

Headings structure your content for both readers and search engines. They help users scan a page, understand its content, and quickly locate the information they need. Search engines and AI systems use headings to interpret the topic and structure...

2 weeks ago 7