Yoast Blog
Mid-year SEO checkup: What’s working, what’s not? ...
Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a...
Redesigning onboarding for impact: A service desig...
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints,...
Redesigned Shopify onboarding: thoughtful UX, real...
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step...