The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it...

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We are excited to announce an update to our Offer schema within Yoast SEO for Shopify. This update introduces a more robust way to communicate pricing to search engines, specifically introducing sale price strikethroughs.  What’s new?  Previously, communicating a “sale” was often limited to showing...

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The open web is the part of the internet built on open standards that anyone can use. This concept creates a democratic digital space where people can build on each other’s work without restrictions, just like how WordPress.org is...

1 day ago 0

Search today looks very different from what it did even a few years ago. Users are no longer browsing through SERPs to make up their own minds; instead, they are asking AI tools for conclusions, summaries, and recommendations. This...

1 day ago 0

Selecting an SEO plugin for your WordPress site is one of the most important decisions you’ll make for your online presence. It’s not just about installing software; it’s about choosing a long-term partner that will grow with your business, adapt to changing search algorithms, and support...

2 weeks ago 4

If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO proved it was not disappearing, but...

2 weeks ago 8

Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard.  With a single analysis, you can see how different AI platforms describe your...

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