Word count is not a ranking factor in itself, but it still plays a significant role in SEO. A minimum number of words helps search engines understand your topic, helps users understand your message, and supports content quality and...

2 days ago 1

Headings structure your content for both readers and search engines. They help users scan a page, understand its content, and quickly locate the information they need. Search engines and AI systems use headings to interpret the topic and structure...

3 days ago 2

Link building is the practice of earning links from other websites to your own. These links act as signals of trust and authority for search engines, helping your pages rank higher in search results. Quality matters more than quantity....

1 week ago 3

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost....

1 week ago 4

Since its launch in June we have been rolling out our integration with Site Kit by Google. Every Yoast SEO Premium customer now has access to it. The update brings key Google Analytics and Search Console insights directly into...

1 week ago 4

SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must...

1 week ago 6

SEO never stands still, and neither do we here at Yoast. In our November 2025 edition of the SEO Update by Yoast, our principal SEOs, Carolyn Shelby and Alex Moss, broke down the latest shifts in search, structured data,...

2 weeks ago 6

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical! The post Canonical URLs: definitive guide to canonical tags  appeared first on Yoast.

2 weeks ago 9