Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill...

6 days ago 2

At just under 200 employees, Descript is not the biggest name in video editing software. It’s not the most robust or the most popular, either. But it’s punching way above its weight, competing with much bigger companies (like Adobe,...

6 days ago 2

Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re looking for. According to Ascend2’s State...

1 month ago 6