Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on traditional SERPs. As large language models (LLMs) like ChatGPT,...

2 days ago 2

I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the median CPC is $4.52. Legal had the highest average CPC at $22.75. Ecommerce had...

6 days ago 6

AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your category, two things happen: Brands are mentioned in the answer Sources are cited as proof Most companies get one...

1 week ago 5