If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model Optimization AIO: Artificial Intelligence Optimization Here’s the truth: They...

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Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to earn authority links that actually move the needle. We...

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More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a...

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You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with them. But: They can make optimizing your website a...

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A few months back, one of my clients pinged me on Slack and said: Sure enough, when prompted, ChatGPT confidently responded, “No, the platform does not have that feature, but this other competitor does!”. For obvious reasons, this was...

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