Backlinko Blog
How to Start a Blog: A Step-by-Step 12-Month Actio...
Blogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, I’ll teach you...
Top 14 Competitor Analysis Tools
Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so...
What Are Orphan Pages? (How to Find & Fix Them)
Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by browsing or crawling your website. However, users and search...
21 Up-To-Date Google Search Statistics
Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide? Keep reading as we will...
6 Step Content Distribution Strategy (for Maximum ...
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new...
7 Powerful Semrush Free Account Features (We Teste...
You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But...
Are Reciprocal Links Worth It? An Expert SEO Analy...
In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost...
What Is a Marketing Funnel? Complete Beginner’s Gu...
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points...
What Is Local Search Marketing & How to Do It Righ...
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business’ online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local...
SEO Maintenance: Here’s What to Do & How Often
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, we’re going to show you exactly how to maintain your SEO the right way. Let’s kick things off with some basics....