Marketing
DEI Has Been Politicized. But Politics Was Never t...
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing them. Circumstances like these aren't representative of public sentiment, which is that more people (more than double) say their...
The Metaverse’s Rise and Fall in 5 Charts
Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the...
Google Updates Its Site Reputation Abuse Policy, U...
Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue....
Shamrock Capital Invests in Experiential Agency DE...
Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Dejan...
New Details and Controversy Accompany Morning Joe’...
The Morning Joe team kick-started their own news cycle on Monday when co-hosts Joe Scarborough and Mika Brzezinski revealed that they'd booked a private sit-down interview with Donald Trump over the weekend. It was the duo's first in-person meeting...
Gray Announces Retirement of Three Local GMs
Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is retiring as the general manager and director of sales of...
The Heartfelt Rewards of Adoption from Foster Care...
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents. The Ad Council, with the U.S....
Adtech Firm Criteo Lays Out Its Plan to Win In Ret...
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and...
Drop Your Assumptions: Social Commerce Trends Buck...
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men make more impulse buys online than women,...
Wpromote Names Tech Exec Andrea Bendzick CEO
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of directors. The choice continues the performance agency's strategy of...
Walgreens Chain Boots Is The Latest Target of Righ...
Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand's holiday ad, which stars...
Brendan Carr Picked to Lead FCC for Trump
Brendan Carr has been chosen as the next FCC commissioner by President-Elect Donald Trump. "Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans' Freedoms, and held back our Economy,"...
Food Creator Molly Baz Launches Mayonnaise Brand
Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene--and likely proves less controversial than some of her other 2024 projects. Ayoh is only available online at launch,...
Perplexity Rolls Out Its AI-Powered Ecommerce Expe...
Perplexity has unveiled its AI-driven ecommerce feature, 'Buy with Pro,' for its U.S. Pro users. Previously dubbed 'Pro Shop,' consumers can now purchase items directly from Perplexity's app. Perplexity is incentivizing people to shop by offering free shipping. Once...
AKQA Group CMO Sam Kelly Resigns After 17-Year Ten...
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained...
Bold Moves in Inclusivity and Innovation With MAC ...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Andre Branch, svp and general manager of MAC Cosmetics North America at The Estee Lauder Companies. Branch shares his experience navigating...
BravoCon Who? NBCU Brings Big Sponsors to First Br...
Bravo is coming to the Magic City. Today, NBCUniversal announced the sponsors for its first Bravo Fan Fest in Miami, which takes place on Nov. 23--and plenty of brands are coming along for the ride. The company revealed a...
Julie, the Plan B Challenger, Brings Its Shame-Fre...
Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young...
Meteorologist Nick Guzzo Leaves WIVB and Local TV
WIVB weekend morning meteorologist Nick Guzzo signed off from the Buffalo CBS affiliate after a little more than a year. "Today is a bittersweet day as it is my last night on-air in Buffalo," he wrote on social media....
Morning Joe Meets With Donald Trump: ‘Time to Do S...
Now we know how Morning Joe duo Joe Scarborough and Mika Brzezinski spent their weekend. The co-hosts of MSNBC's morning show flew down to Florida for their first face-to-face encounter with President-elect Donald Trump in seven years. "We talked...