Marketing
IAB Podcast Upfront Showcases Audio’s Next M...
IAB's Matt Shapo previews the event and how audio and video podcasting is changing marketing.
Super Bowl 60 Ad Tracker: Complete List of 2026 Su...
The Super Bowl 60 ad tracker shows ongoing updates of the latest 2026 Big Game commercials.
Havas and Horizon Launch Joint Venture With $20B i...
Horizon Media Holdings and Havas on Monday unveiled Horizon Global, a joint venture bringing together the media operations of both holding companies in an effort to scale up and compete […]
Xfinity Gives Frankenstein’s Monster a Socia...
Comcast's Xfinity put a fresh spin on the classic Frankenstein tale.
Doritos Hosts 80s-Style Telethon for Hawkins Resid...
Doritos is hosting a retro telethon with 1980s legends ahead of the final season of Stranger Things.
Cheez-It Ads Crash Funerals, Dates, and Book Clubs...
Cheez-It's absurd ads show how cravings can strike at the most inopportune moments.
TikTok Announces New Ad Solution for Travel Indust...
It offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale.
Fox News Wins Summer Primetime Against Cable and N...
Jay Wallace, Fox News Media president and executive editor, peels back the curtain on the network's success.
AI Startups Have Entered Their Emotional Brand Bui...
AI startups are beginning to use emotional marketing tactics to build their brands.
OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into E...
OpenAI shifts to human-centric storytelling in its largest-ever brand campaign for ChatGPT.
AI Startup Friend Bets On Foes With $1M NYC Subway...
Some subway riders have defaced the posters with phrases like ‘surveillance capitalism,’ ‘stop profiting off loneliness,’ and ‘AI trash.'
FTC Locks In Omnicom–IPG Deal With Stricter Ad Rul...
The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly preventing the company from denying ad dollars to publishers based […]
Building a Global Energy Brand with Francis Perrin...
Strategies for competing as a challenger brand in established B2B markets.
Jimmy Kimmel Live Returns to Air on ABC Affiliates...
Sinclair and Nexstar announced Jimmy Kimmel Live will return to their stations.
Ticker: Former ABC News Staffers Send Letter to Di...
Plus, Fox News Books is seeing success in the publishing industry.
Streaming Ratings, Week of August 25: Netflix’s KP...
Netflix had six titles in the chart, with two of them having over a billion viewing minutes.
EXCLUSIVE: Mobile Adtech Giant Verve Lays Off Part...
The Swedish company gave impacted staffers little explanation for the reorg, according to sources.
Katie Couric Spoofs American Eagle Sydney Sweeney ...
On July 23, a jeans-clad Sydney Sweeney ignited the culture wars as she starred in an American Eagle ad, lying on her side, her blue eyes trained at the camera, […]
Co-Creating With Athletes: The Next Brand Advantag...
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.
Ads of the Week: Maybelline’s Muse, Ben Stil...
ADWEEK rounds up 5 of the best ad campaigns this week, from Maybelline, NikeSkims, FedEx, and more.