The difference between reaching people and moving them.

5 days ago 2

WNT gets boost in demo, and NBC crosses 7 million total viewers.

5 days ago 0

The CTV campaign used two agents, one for planning and one for buying

5 days ago 0

As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways

5 days ago 1

Inflation and the labor market could result in soft consumer spending.

5 days ago 2

The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

5 days ago 1

The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open.  New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative […]

6 days ago 1

As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch

6 days ago 1

Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets. 

6 days ago 3

New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.

6 days ago 3

The NFL and TikTok team up for expanded partnership.

6 days ago 4

Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […]

6 days ago 3

Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.

6 days ago 3

The senior creative director spends his weekends riding and racing across California.

6 days ago 3

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.

1 week ago 1

CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.

1 week ago 1

Looking beyond the immediate impact to really understand a trend's influence.

1 week ago 1

Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports list […]

1 week ago 0

Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.

1 week ago 0

Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.

1 week ago 0