Marketing
Week of Nov. 10 Evening News Ratings: World News T...
ABC World News Tonight took the top spot in both total viewers and the Adults 25-54 demo.
2 days ago
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EXCLUSIVE: After Last Year’s Super Bowl Lava...
On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]
2 days ago
1
The WBD Bidding War Is Set to ‘Shift the Bal...
Experts explain what to expect as Netflix, Comcast, and Paramount vie for Warner Bros. Discovery.
2 days ago
1
EXCLUSIVE: Homes.com Is Back in the Big Game for I...
Dan Levy and Heidi Gardner starred in previous ads, plus cameos from Morgan Freeman, Lil Wayne, and Jeff Goldblum.
2 days ago
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A TV Hail Mary: How the Epstein PSA Aired on Monda...
The Epstein PSA achieved the nearly impossible task of getting in the game with around a day's notice.
2 days ago
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Ritz Plans Super Bowl Return With Fresh Creative D...
Ritz is returning to the Super Bowl for the second consecutive year.
2 days ago
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Target Sales Continued to Fall in Q3, Offset Sligh...
The retailer plans to spend more on capital investments next year.
2 days ago
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Timothée Chalamet Didn’t Mean to Drag Marketers, B...
Tactics and communications are merely the tip of the marketing spear. Proper marketers start in exactly the opposite place: diagnosis.
3 days ago
1
From Viral Campaigns to Global Growth: Inside e.l....
The power of community, championing inclusivity, and building creativity under pressure.
3 days ago
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Scotts Miracle-Gro’s Matt Taylor on Navigati...
Plus, using machine-learning models and real-time data to optimize weekly investments.
3 days ago
1
EXCLUSIVE: Manscaped Will Air Its First Super Bowl...
The men's grooming company is moving ahead with its biggest marketing push yet.
3 days ago
1
Nielsen’s The Gauge Ratings for October 2025
The NFL continues to give the broadcast segment life.
3 days ago
0
Federal Judge Rules in Meta’s Favor in Historic FT...
Meta’s behavior in acquiring Instagram and WhatsApp was found to not be in violation of anti-competition laws
3 days ago
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Overnight Cable News Ratings: Nov. 7-9 Networks Co...
CNN and MSNBC offered continuous coverage on Sunday evening.
3 days ago
1
A Dunkin’ Munchkin Is the Brand’s Unli...
Great happiness can come in the smallest packages, as Dunkin’ reminds people in a heartwarming children’s tale for the holiday season. Dunkin’s new campaign, “The Little Holiday Munchkin,” is an […]
3 days ago
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Adtech Firm Agentio Raises $40 Million to Make Cre...
Funding for startups that change how ads are bought is growing.
4 days ago
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Advertisers Can Buy NBCU Streaming Ads Using Alber...
The deal expands the grocer's upper-funnel ad offerings.
4 days ago
4
Adcolor’s Conference Shrinks, But Its Messag...
A hostile political climate and economic volatility gutted budgets, but attendees were determined to adapt and keep pushing.
4 days ago
3
ComplexCon Generates $25 Million, Brings in 70,000...
The festival is the centerpiece of a commercial model built on events, commerce, and video.
4 days ago
2
Amazon’s Next Ad War
At the tech giant's annual ad conference, execs laid out a 2026 strategy.
4 days ago
1
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Shadow AI: the next frontier of unseen risk
English (US) ·