Marketing
CBS Los Angeles Names Rudabeh Shahbazi Evening Co-...
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
Skittles Asks Gen Z to ‘Legally Acknowledge ...
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
Will Ferrell Belts Another Fleetwood Mac Tune in N...
The comedian's musical number highlights multiple payment options.
‘Complete AdX-Ad Manager Separation:’ ...
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
Why Hacks’ Season 4 Marketing Campaign Is So...
HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
Why Coachella’s OOH Campaigns Have Such Lasting Ap...
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
Hallmark Embraces Reality Programming, Immersive E...
Hallmark looks to present all its offerings under a unified brand
Streaming Ratings, Week of March 17: Netflix’s Ado...
Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
Netflix Ditches Reporting on Subscribers
Netflix also rolled out its in-house adtech platform for the US.
The Ad Council Appoints 17 New Members to Its Boar...
Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
Tariffs Impact Hyundai and Nissan’s Ad Plans...
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
Tuesday, April 15 Evening Cable News Ratings: A Cl...
The Rachel Maddow Show is making slow, meaningful gains vs. Hannity.
Federal Court Finds Google Violated Antitrust Law ...
The tech giant may be forced to divest some of its adtech.
Barbieland Down Under: Mattel Is Bringing Its Mali...
Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]
Roku, Adobe Partner on Secure Data Collaboration P...
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
Aflac and WNBPA Team Up to Pay WNBA All-Stars What...
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
Samsung Ads’ Optimal Reach Portfolio Now Available...
A luxury automaker has already seen success using Optimal Reach.
Bloomberg Media’s Video Viewership Skyrocketed Ami...
In March, the financial news outlet saw consumption surge 38%, breaking records across its streaming and digital channels.
The 8 New Sports Leagues Worth Watching in 2025
As media and brands hunt for fans, investors find new homes for soccer, basketball, rugby, and indoor golf.
Monday, April 14 Evening Cable News Ratings: Jesse...
Less than 800,000 total viewers separated Hannity and The Rachel Maddow Show at 9 p.m. ET.