Marketing
Bose Has Paused Paid Search In Half its US Markets...
Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that it was taking too much credit for driving sales.
WDAM in Mississippi Adds Ross McLeod as Anchor
He joins the station from WTOK in Meridian where he's worked since 2022.
Sunday, June 15 Evening Cable News Ratings: Trey G...
CNN and MSNBC's top programs fell outside the primetime window.
Saturday, June 14 Evening Cable News Ratings: Over...
CNN and MSNBC also recorded higher viewership on Saturday, covering multiple major news events.
NBCU Advertising Adds Walmart Data to Its Live Spo...
Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.
Dove Wins Cannes Lions Media Grand Prix for Champi...
Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix.
GoDaddy’s Super Bowl Ad Starring Walton Goggins Wi...
GoDaddy, Consul Appliances, and AXA each won a Grand Prix at Cannes Lions 2025 for standout campaigns in B2B marketing, creative data use, and direct impact.
France’s TF1 Channels to Be Available on Net...
French Netflix subscribers can access local popular programming, as well as major live sports matches.
Fabletics Promotes Carly Gomez to CMO
Fabletics has promoted Carly Gomez to chief marketing officer (CMO), filling the vacant role after Ilona Aman left for Athleta in December 2023. Gomez has been at the activewear brand […]
Call for Nominations: ADWEEK’s 2025 Experien...
From the dazzling to the educational, send in your best activations of the year.
Sam’s Club Weighs What Costs More: Tariffs o...
Offsetting costs is one thing, but angering shopper looms large.
CaliBBQ Saw 18% Sales Lift Using AI Agents for Fat...
With staff no longer tied up on the phones, table turn times dropped nearly 50%, so staff could focus on in-person diners.
How Manchester City Conquered the US Before the FI...
Manchester City conquered the U.S. before the FIFA Club World Cup as the reigning tournament champion spent years running a game plan of culture and content.
From Apple to Nike: How Arturo Nuñez Builds Powerh...
Helping companies craft emotionally resonant, culturally authentic experiences.
EVP of News Editorial Kevin Keeshan to Retire
NBCUniversal chairman, Valari Staab said Keeshan is a "true professional who has made a lasting impact on local journalism throughout his extraordinary career."
Spectrum Reach Names Dan Callahan SVP and CRO
He takes over for Jason Brown who was named executive vice president of Spectrum Reach earlier this year.
Week of June 9 Morning News Ratings: No Week-to-We...
CBS Mornings was the only broadcast to record week-to-week declines in the demo, but it was up in total viewers.
Week of June 9 Evening News Ratings: All Three New...
A bevy of news on the national and international front led to an uptick in viewership across all three evening newscasts.
Telstra’s Cinematic Spot Wins Cannes Lions Film Cr...
Telstra, the Academy of Motion Picture Arts and Sciences, and Idomed each won a Grand Prix at Cannes Lions 2025 in the Craft categories.
Bad Bunny’s Love Letter to Puerto Rico Earns His L...
Other Entertainment Grand Prix winners include Hyundai, Clash of Clans, and Mercado Livre.