This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]

4 days ago 4

This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before lunch. […]

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This post was created in partnership with GroundTruth Audio has always been a trust-driven medium. Now, brands are looking for proof that trust can drive measurable business outcomes. During an […]

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This post was created in partnership with Brandwatch AI answer engines like ChatGPT are jolting an already fragmented customer journey. During an ADWEEK House Possible fireside co-hosted with Brandwatch, ADWEEK […]

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This post was created in partnership with InMobi Generative AI is developing at a rapid pace, and marketers must understand how it will engage consumers to leverage its power. During […]

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The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.

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A weekly roundup of the biggest U.S. and global brand leadership appointments.

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The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.

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Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.

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From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.

5 days ago 4

Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.

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Fox News was the only network with across-the-board week-to-week gains.

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Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.

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X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. 

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The company is separating into three segments organized around PayPal, Venmo, and crypto.

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This is the third promo promoting NBC’s upcoming 100th anniversary.

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Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary

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The pasta sauce brand is taking its marketing to the next level

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Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy. 

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Claire's unveils summer campaign and new brand mission amid marketing overhaul.

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