Marketing
Amid AI and M&A, It’s Time for Agencies to Rec...
ADWEEK introduces M&A vertical in partnership with Evros Group.
How Various News Outlets Will Celebrate America’s ...
President Donald Trump will mark the milestone with a speech from the Lincoln Memorial on Saturday night.
Brands May Be Bankrolling the AI Misinformation Sp...
The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse
How Lyft and United Airlines Are Building the Case...
At Cannes Lions, the ride-sharing app and airline pitch transit moments for brands.
RGIII on Surviving Doubt, From Baylor to Washingto...
RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.
Inside Ad Results Media’s Next Chapter: CEO ...
ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
NBCU Faces Major Merger Questions After Its Comcas...
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Rewriting the Brand Discovery Playbook in the AI E...
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
How Brands Can Build Creative Infrastructure for t...
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
When AI Becomes the Gatekeeper of Brand Visibility...
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
The Future of Retail Marketing Is First-Party Data...
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]
As AI’s Novelty Fades, Cannes Lions’ W...
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’
The Major Agentic Moves From Cannes Lions—and What...
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.
John Wren’s Next Move: Omnicom CEO Reveals W...
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over
Rethinking Audience Strategy for an Unpredictable ...
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]
When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]












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