Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.

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Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

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S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

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As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]

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Cam Heyward and Jerome Bettis star in 'Smash the Glass,' a new ad touting the 2026 Draft.

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YouTube Brandcast 2026 takes place on Wednesday, May 13.

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Pringles' unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter.

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Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money.

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In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two. 

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The best marketing pranks from Yahoo, Olipop, and more

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The historic launch will take place from the Kennedy Space Center in Florida.

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Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.

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Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.

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How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.

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Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.

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In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]

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A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.

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Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.

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