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Rethinking Audience Strategy for an Unpredictable ...
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]
When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]
The Campaign That Listened Before It Launched
This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]
Sports Marketing Is About Memorable Moments, Not B...
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
Ogilvy Takes Home Cannes Lions Network of the Year...
WPP earns the two top Network of the Year spots with Ogilvy and VML.
LePub Milan Wins Cannes Lions Agency of the Year 2...
The agency earns the honor largely through its documentary-style Heineken campaign.
Watch All the Grand Prix Winners of Cannes Lions 2...
ADWEEK rounds up all the Grand Prix winners from Cannes Lions 2026.
Venezuelan Election Operation Among ‘Good...
Cannes Lions announces the winners across its awards for good track, including Glass, Sustainable Development Goals and Grand Prix For Good.
Claude’s Super Bowl Campaign Mocking AI Ads ...
Claude's Super Bowl campaign mocking AI advertising won the Film Grand Prix at Cannes Lions 2026.
Suncorp’s Climate-Proofing Platform for Home...
Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions.
MS NOW Cancels The Weekend Primetime, Changes Week...
Alex Witt to depart the network after more than 25 years.
Jonathan Mildenhall: A Lack of Kindness Is Costing...
Rocket's highly regarded CMO has advice for his peers: Try being nice.
Life in the Fast Lane: Agency Execs Reflect on Lea...
ADWEEK House panelists said they found ‘freedom’ in launching or joining independent agencies.
Ticker: Janice Dean to Depart Fox News Due to Medi...
Dean had been with Fox News for the past 22 years.
EXCLUSIVE: McCann Global Chairman Daryl Lee to Dep...
Longtime ad exec exits 7 months after Omnicom’s IPG acquisition
7 Things That Hit This Week: Walmart’s Blockbuster...
Plus, when AI investment is an ‘absolute wasteful disaster.’
Cannes Lions 2026 Gallery Day 4: Up and Away
Bringing the same energy to the last day of Cannes Lions as the first.
Creating Campaigns That Become Cultural Moments
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […]












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