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Horizon Sports & Experiences Acquires Entertainmen...
Horizon Sports & Experiences (HS&E), the Horizon Media unit focused on sports, experiential marketing, and media, announced its acquisition of sports, lifestyle, and entertainment marketing agency Strategic. Terms of the deal were not disclosed. This marks the second acquisition...
Why More B2B Brands Should Play the Super Bowl Ad ...
When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world's biggest stage, proving that the Super Bowl...
The Playbook Is Changing for Alcohol Brands at the...
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz--or, more accurately,...
Science Moms Urge Climate Action in Regional Super...
If you're watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public's understanding of climate change and...
Beth Ann Kaminkow Is Dentsu North America’s New CE...
VML's Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been global chief commerce officer at...
Indie Agency Acadia Aims for 50% of Revenue From R...
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of...
OpenAI to Air Its First Super Bowl Ad
OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59, which this year fetched upwards...
Tuesday, Feb. 4 Evening Cable News Ratings: Fox Ne...
MSNBC topped a million total viewers between the windows of 4-6 p.m. and 8-11 p.m. Meanwhile, Fox News saw over four million total viewers between 5-9 p.m. CNN failed to cross the million viewer mark, attracting its biggest audience...
Grey New York Appoints Agnes Fischer as CEO
Grey New York has named former BBH USA president Agnes Fischer as its new CEO. Fischer will be tasked with overseeing Grey's flagship U.S. agency along with chief creative officer Thiago Cruz, who has been there since 2022, and...
Legendary KTVU Anchor Dennis Richmond Dies at 81
KTVU anchor Dennis Richmond has died. He was 81. Richmond was described as "the quintessential newsman of four decades" by the Fox owned Oakland station. His friends told KTVU he died in Grass Valley, California with his wife, Deborah...
The Super Bowl Advertisers Winning the Battle for ...
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial break. They've attempted to do so by posting their spot online days, or weeks, before the Big Game,...
CBS News Releases Unedited 60 Minutes Transcript a...
Updated on Feb. 5 at 4:30 p.m. ET CBS News has publicly released an unedited transcript of its 60 Minutes interview with former Vice President Kamala Harris that it previously provided to the Federal Communications Commission. The move follows...
All the Movie Trailers From the 2025 Super Bowl
Dinosaurs, killer dolls, and Ethan Hunt, oh my! This year's Super Bowl movie trailers are storming the field ahead of the Big Game as Hollywood seeks a return to the blockbuster summers of years past. To achieve that, the...
Lara Trump to Host Weekend Show on Fox News
Lara Trump, the daughter-in-law of President Donald Trump, is hosting a new primetime show on Fox News. My View with Lara Trump will air Saturdays at 9 p.m. ET beginning Feb. 22. That time slot's current occupant, One Nation...
Can AI Help Chris Hemsworth Stop Eating Priceless ...
What happens when two Chrises, one Kris, and a pair of AI-powered glasses walk into an art museum? Meta's answer: two 30-second ads for Super Bowl 59 featuring Chris Hemsworth, Chris Pratt, and Kris Jenner, all showcasing its Ray-Ban...
Totino’s Super Bowl Ad Is Crushing News for Pizza-...
As the General Mills marketing people tell it: "When Rose and Tim Totino opened their first pizzeria in Minneapolis, Minnesota, in 1951, they probably never imagined that they'd be serving up 300 million Totino's Party Pizza each year." Here's...
Hubbard Renews with Nielsen for its Audience Measu...
Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This...
5 Ways Brands Can Tap Into Super Bowl Hype Without...
The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don't...