The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here, we highlight...

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Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad...

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The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public filings. Shoval petitioned an Israeli court...

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We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you...

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As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles...

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WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last day on-air will...

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Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and...

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In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles--creative producer, interactive producer, executive producer,...

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Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008, Barack Obama's campaign first channeled the emerging...

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Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye...

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Today's New Hire: NBC News has announced Craig Melvin as Today's new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her co-anchoring duties. "I am beyond excited and...

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The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. $321 million -- Disney's direct-to-consumer revenue...

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Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this episode, recorded at Brandweek 2024 in...

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X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, marketing intelligence platform MediaRadar...

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Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m. Saturday and Sunday. Coleman will continue...

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Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and...

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Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement weather, and ordering a sweet ride with a snap...

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This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased their profitability, none of the bids met their business valuations. For...

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An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice...

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Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If...

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