The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.

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CloudX enlists AI agents for ad pricing, optimizing inventory.

1 week ago 4

The most impactful agency executives are the ones who have powered themselves and their organizations, proving themselves indispensable to their clients.  Through their work, these agency C-suite execs are setting […]

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The platform, thanks to a constellation of factors, is becoming the preeminent incubator for new media ventures.

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How to scale authentic creator-driven campaigns that move the needle across the entire funnel.

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HubSpot’s Marketing Content Lead, Kyle Denhoff, reveals how the creators of inbound marketing developed a new playbook for the modern marketer: The Loop.

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Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive, teams up with Jamie Warner, Brand Partnerships Senior Account Executive at iSpot, to share a visionary playbook for video creative excellence.

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Take a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music.

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Publicis Groupe CEO criticizes ‘apples and oranges’ accounting ahead of Omnicom’s IPG takeover.

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Cognitiv CEO Jeremy Fain leads a live Ask Me Anything that breaks down one of AI’s most powerful (and misunderstood) technologies.

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In a bid to repeat the colorful splash it made during last year’s Super Bowl, Ferrara Candy-owned Nerds announced today that it has secured a spot in Super Bowl LX, which […]

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The tie-up revives Elite Daily in print and marks a new phase in Bustle Digital Group’s experiential business

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Campo will join the digital agency as CEO effective Jan. 1.

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Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.

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CNN was the top network in the Adults 25-54 demo during election night.

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The marketplace sells AI generated voices of figures including Maya Angelou and Mark Twain, and lets artists sell AI versions of their own voices

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Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge global media budget.

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Driving sales impact and cultural change with ethical data policies.

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Amazon is making it easier for advertisers to play around in its massive database of consumer data. The ecommerce giant today announced Ads Agent, a new generative AI-powered chatbot within […]

1 week ago 3

At its annual UnBoxed event, the retail giant unveiled new AI ad tools and a centralized hub called Campaign Manager

1 week ago 2