Experts weigh in on whether Neutrogena, Target, Good Good Golf and Callaway can make good with their customers after apologizing for gaffes last week

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Aravind Chandrasekharan is the latest exec to exit in a year of leadership turnover at the adtech company

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U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.

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However, ad-supported TV viewership declined overall from the first quarter.

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Turning values into growth with Texas A&M University and Joyride.

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The product will feature video, text, and game programming, alongside a landing page that imitates the format of its flagship newsletter.

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The campaign marks a broader brand evolution as it reconnects with its DNA.

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Nielsen rolls out several changes to TV measurement, and ADWEEK is here to explain what you should know.

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Wendy's CEO Bob Wright spelled them out before former McDonald's marketer Hassan landed the job.

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New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward. This list will celebrate brands, retailers, and technology partners […]

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Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.

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In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? 

 Here’s the thing. They aren’t in competition […]

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AG1, Grüns, and more are battling to make sure their squishy supplements are the ones consumers keep coming back to.

2 weeks ago 2

Hassan joins the QSR after leaving McDonald's in January 2025

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ABC News Live is also introducing four new programs to its streaming lineup.

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The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.

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Fanta is betting on original entertainment to claim the Halloween season.

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Turning impossible ideas into brand stories that resonate.

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WNT was the only broadcast up in total viewers and the demo.

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ADWEEK’s Brandweek will bring together industry leaders to unpack the forces reshaping marketing today.

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