Marketing
Week of July 28 Morning News Ratings: Today Moves ...
Today had a cushion of 67,000 Adults 25-54 demo viewers.
EXCLUSIVE: Criteo Is Holding Its Ground as Retail ...
During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client losses that would cost the […]
Week of July 28 Evening News Ratings: Gains Across...
CBS Evening News had an even greater week as it was up double digits in the Adults 25-54 demo.
McDonald’s Revives McDonaldland in Its Lates...
McDonald's taps into 1970s nostalgia with a limited value meal available Aug. 12.
Amid Sports Chaos, One Agency Wins With ‘Kno...
Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead with AI, analytics, and content and more marketers seek a place in the game.
Tongue-in-Cheek or Tone-Deaf? What We Can Learn Fr...
If you’re planning to play it cheeky, be sure your audience is in on the joke.
What The Ad Industry Really Thinks About American ...
When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.” Instead, the ads, which promoted Euphoria actress […]
Meet the 2025 AAF Advertising Hall of Achievement ...
The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions.
Call for Nominations: 2025 ADWEEK Tech Stack Award...
The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and […]
American Eagle Stock Hits 25-Year High After Trump...
The president's support resulted in the brand's biggest daily gain since 2000.
2025 Media Plan of the Year Awards: The Big Ideas ...
Boundary-pushing campaigns are only as good as their media plans.
The 2025 Agency All-Stars Are Living in the Future...
From AI savants to visual artists to out-of-the-box storytellers, our honorees break every mold.
The Measurement Wars: Nielsen vs. Everybody
Analyzing the measurement drama between Nielsen and its competitors
OMD’s New COO Is Rethinking the Role for a Changin...
Chief operating officers typically oversee the day-to-day operations of a business, and they are responsible for creating processes and ways of working that lead to efficiencies and support growth. But […]
Beyoncé Rides Off On a Motorcycle in Final Levi...
Beyoncé and Levi's first teamed up to recreate some of its iconic advertising campaigns a year ago and now the fourth and final instalment is out.
Nielsen Competitor HyphaMetrics Not Guilty in Pate...
The jury reached the verdict in the Nielsen and HyphaMetrics case on Friday.
Marketers Are Serious and Excited About Adopting A...
Nearly 8 in 10 companies are committed to incorporating AI into their daily operations.
Lexington Sports Anchor Leaving Local TV After 27 ...
He's going to work as communications and media director for the Kentucky High School Athletic Association.
A Peek Inside Stagwell’s Early AI Trials Wit...
Stagwell is piloting a partnership with Palantir to test whether the controversial AI firm’s technology can enhance media targeting.
In Conversation: Nick Valencia on Going the Indepe...
Valencia's work has already started to make in impact.