Marketing
Adidas’ Oasis Homage Among 8 Grand Prix Winners Fr...
Cannes Lions reveals the winners across the Entertainment and Craft tracks.
1 week ago
5
Forget Time Sheets. Outcome-Based Payments Could B...
According to a MediaSense report, outcome-based remuneration is emerging as a way for agencies to recapture revenue.
1 week ago
4
The Bossticks Reveal How They Built Brands and Com...
The Bossticks have been branding since the beginning, the couple revealed at ADWEEK House in Cannes.
1 week ago
5
Week of June 8 Evening News Ratings: Nightly News ...
ABC World News Tonight remained America's most-watched newscast.
1 week ago
2
Walmart Is Acquiring Another Streaming Company as ...
The retail giant intends to buy adtech startup Vibe.co.
1 week ago
3
Omnicom’s Flywheel Found a Way to Inject Brands In...
A new tool helps marketers appear in AI-driven recommendations.
1 week ago
3
Amazon’s New Date for Prime Day 2026 Throws ...
The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.
1 week ago
3
Meta Bets on AI Creative Tool and Creator Infrastr...
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
1 week ago
3
Instacart Wants to Co-Create Ads With Brands
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
1 week ago
2
Alexa Is Becoming a Shopping Agent for Advertisers...
The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.
1 week ago
3
EXCLUSIVE: Brands Can Now Buy Albertsons Conversat...
The grocery chain launched shopping assistants last year with OpenAI and Google.
1 week ago
4
How the NFL Is Building Connections Outside the Fi...
At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.
1 week ago
4
Cannes Lions 2026 Gallery: The Buzziest Events, Bi...
ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.
1 week ago
4
The Ordinary Wins Big Among 8 Grand Prix Winners F...
The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.
1 week ago
2
Hightouch Raised $322 Million Across Six Rounds. H...
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
1 week ago
2
3 Ways Apple Transformed How Content Is Made and M...
From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.
1 week ago
2
Code and Theory Teams With Adobe to Help Sports Te...
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
1 week ago
2
How AB InBev Won 183 Cannes Lions in Five Years
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
1 week ago
1
Cannes Billboard Wars: Adtech Platforms Duke It Ou...
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
1 week ago
4
Susan Credle Isn’t Worried About the Future ...
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.
2 weeks ago
7
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