Marketing
Father’s Day Deserves Its Own Reckoning
Brands have the power to normalize a new kind of parental celebration.
Rishad Tobaccowala Predicts a ‘Significant Agentic...
Recent graduates will compete with AI agents for entry-level jobs.
Mark Peterson to Retire from WNDU After 40 Years
Indiana 2nd District Rep. Rudy Yakym celebrated Mark’s career accomplishments in an address to Congress.
‘This is About Humanity’: How LA’s Hispanic Agenci...
As ICE raids and military presence grip Los Angeles, Hispanic-led agencies are stepping up to protect their staff, support their communities, and call on brands to show up with compassion and consistency.
Social Media Week 2025 Sessions – Day 3
The final day did not disappoint featuring conversations with marketing heads and brand leaders.
Social Media Week 2025 Sessions – Day 2
Sprout Social's Brittany Hennessy held a deep dive into making influencer marketing the MVP of the media mix.
Softball Stars Deliver Bigger Social ROI Than Base...
Softball beats baseball in College World Series social media sales pitch as Opendorse finds the top women's programs brought a younger, more diverse audience to the plate than their male counterparts.
How Jaws Tourism Feeds Martha’s Vineyard
Martha's Vineyard is throwing a 50th anniversary celebration for the 1975 blockbuster.
DAZN Makes a Play for U.S. Soccer Fans With FIFA C...
With support from Univision and TNT Sports, the streamer aims to be known for more than boxing.
Lionel Messi and Patrick Mahomes Team Up for Adida...
Lionel Messi and Patrick Mahomes team up for Adidas FIFA Club World Cup ad as the brand kicks off the tournament with a message of mutual encouragement.
Exclusive: Inside Disney’s Plans for the 202...
Disney will host a three-day speaker series for the first time, addressing important topics impacting the advertising industry.
Social Media Week 2025 Sessions – Day 1
Social Media Week was a positive and healthy incubator of conversations and ideas.
SharkNinja Enlists The Secret Lives of Mormon Wive...
SharkNinja, the company behind Shark and Ninja household appliances, is hoping to capitalize on the social media obsession with the Mormon drink of choice: dirty soda.
Following DEI Chief Exit, NBA Stands Up Social Imp...
Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]
Revolving Door Roundup: Terry Moran Joins Substack...
Moran is the latest TV journalist to find a new home on the digital platform.
Whalar Elevates Longtime Leaders Jo Cronk and Emma...
Cofounders Neil Waller and James Street will continue running the larger holding company.
Canva Triples Cannes Spend to Court Big Brands
The digital design platform is planting its flag in the sand as an enterprise tool.
Mattel Brings AI Into the Toy Room With OpenAI Dea...
The partnership's debut product is set to launch later this year.
Tuesday, June 10 Evening Cable News Ratings: CNN O...
Abby Phillip continues to be a demo favorite on CNN.
Instagram’s Biggest Campaign Yet Urges Creators to...
Instagram’s “Anyway,” by Uncommon Creative Studio, continues its push to lure creators to the Meta-owned platform.