Marketing
Greg Gutfeld to Host New Game Show on Fox Nation
The premise asks contestants to choose between real and fake headlines from Donald Trump's first 90 days in office.
Momentum Worldwide’s Jason Snyder Named Chie...
The IPG-owned agency’s creation of a CAIO is “a core business strategy."
Why Charles Payne Is Bringing a Pro-Tariff Stance ...
Payne's pro-tariff coverage has stood apart from most news outlets.
New Research Reveals Gap Between Black Consumers a...
Independent media company The Africa Channel is launching its own ad solution, Pulse 360.
Master Lock Pivots From Decades of Security Talk t...
“Our job is to renew the original idea of what we do," said brand development VP Katie Hermann.
A Blazing Times Square Ad Touts 420 as Cannabis St...
Legacy brand Zig-Zag partners with Cannabis Now Media for a Times Square takeover for 420.
Possible Enters its Third Year With X Streaming De...
Possible will be back in Miami Beach this month–with bigger, bolder ambitions.
Your Audience Doesn’t Need You Anymore
Media's job has changed: Instead of owning attention, you have to earn participation.
Spotify’s New Ads are Visually Striking Love...
Spotify pays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.
Nike’s Latest Unlikely Brand Collab? TikTok-...
Nike announced an unlikely partnership with Kool-Aid that is partly inspired by a TikTok trend.
ADWEEK Launches Adspeak: A Podcast Taking You Insi...
ADWEEK is launching a new podcast Adspeak to bring to life the biggest stories that will help make sense of the advertising industry, how it works, and the people pulling the strings.
Thursday, April 10 Evening Cable News Ratings: Fox...
MSNBC saw strong results for its 8 p.m. to midnight slate of shows.
Ticker: Gayle King Opens up About Her Spaceflight
The CBS Mornings co-host will soar into the cosmos on Monday morning.
Heidi Cooley Gets Cozy at Lovesac as its First Chi...
Chief marketing officer (CMO) Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23. Cooley had been CMO of Crocs since […]
Trade-Offs: How 10 Brands Are Navigating Tariff Tu...
In the past couple of weeks, President Trump has announced a sweeping set of tariffs, only to delay most of them for 90 days after the stock market crashed in […]
Streaming Ratings, Week of March 10: Disney+ Sails...
The Top 10 Overall Streaming chart only had two non-original titles.
TikTok Fave Duolingo Boosts YouTube Shorts Viewers...
It's also experimenting with long-form videos on the channel.
Warner Bros. Discovery CEO David Zaslav Receives $...
Zaslav’s pay increase follows another round of layoffs at CNN earlier this year.
TikTok Lays Off Staff in Its US-Based Ecommerce Un...
The unit’s performance has come under close scrutiny in recent months.
The Seattle Storm Made Marketing Its No. 2 WNBA Dr...
The Seattle Storm makes marketing its No. 2 WNBA Draft pick a No. 1 priority as the basketball team's selection party strategy puts social media, pro sports partnerships and women's sports investment at center court