Marketing
Walmart Targets Small Businesses With Streaming Ad...
With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.
How Hendrick’s Blended AI and Theater For Its Bigg...
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
Hershey Bets on AI Agents to Fix Its $2 Billion Ma...
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.
Week of April 13 Evening News Ratings: NBC and CBS...
NBC News and CBS News finish the week with growth in the Adults 25-54 demo.
Ticker: Cable Networks Offer Live Coverage of the ...
NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents.
Week of April 13 Morning News Ratings: CBS Has Onl...
The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
HP Quietly Launched a Streaming App to Grow Its Ad...
HP TV+ wants to capitalize on laptop-based viewing.
‘It Existed Before Fox News Channel’: ...
Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
Ads of the Week: 12 Campaigns That Caught Our Eye,...
Marc Jacobs, Ikea, Goop Kitchen, Bloomberg Media, and more are behind the week's notable ads.
What to Expect from Possible 2026: Eden Roc Expans...
Possible is scaling fast, spilling beyond the Fontainebleau, courting C-suite dealmaking, and leaning into creators, AI, and star power, as it blazes ahead in its mission to become marketing’s answer to Davos.
Finding New Relevance for a Legacy Brand: Victoria...
Building new business strategies while maintaining emotional resonance.
ADWEEK Brand Advantage: CMO Guard Change Reveals t...
Big marketing chief shakeups last month signal clues about how the role is evolving
Why the Good Noticings Podcast Hosts Are Betting o...
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
Fox Just Gave Its Ad Portfolio a Massive AI Upgrad...
The company launches Fox AdStudio to simplify AI insights across its properties.
Powerade Wants to Fuel All Athletes Ahead of the W...
Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.
Everyone’s Panicking About AI, But Smart Age...
Enhanced productivity leads to happier and healthier work environments, and more free time outside of work
Marc Jacobs’ Rachel Sennott Collab Kicks Off...
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.
This Startup Wants to Fix the Slog of Adtech Vendo...
CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
Advertisers Can Now Buy In-Store Audio and Fuel Pu...
The warehouse retailer is expanding its experiential offerings.
Hulu’s Get Real House Turns Brands Into Reality St...
This is the first time brands will be incorporated into Hulu's Get Real House experience.












English (US) ·