Marketing
EXCLUSIVE: Meta Is Building Tools to Chase More Re...
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.
3 days ago
2
3 Big Challenges Holding Back AI Commerce
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.
3 days ago
1
Plurio Raises $3.5 Million to Bring Agentic AI to ...
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
3 days ago
1
Stagwell and Emberos Launch Agentic Tool to Help B...
The tool is already being used in client pitches and won Stagwell agency Assembly new business.
3 days ago
1
Ticker: CNN’s First of All Celebrates 100 Episodes...
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
5 days ago
0
With Netflix Out, Paramount and WBD Could Reshape ...
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
5 days ago
1
What’s CNN’s Future Under Paramount Skydance?
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
5 days ago
0
Why Adidas Originals Brought Samuel L. Jackson and...
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
5 days ago
2
Ads of the Week: 8 Campaigns That Caught Our Eye, ...
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
6 days ago
1
Show’s Over: Netflix Declines to Up Offer Af...
Netflix is out after WBD calls Paramount bid 'superior.'
6 days ago
2
Week of Feb. 16 Cable News Ratings: Across-the-Boa...
MS NOW fell by single digits outside of the primetime demo.
6 days ago
1
Week of Feb. 16 Morning News Ratings: Today Remain...
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
6 days ago
1
Week of Feb. 16 Evening News Ratings: World News T...
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
6 days ago
1
5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
6 days ago
2
EXCLUSIVE: MS NOW Names Scott Foster White House D...
The network also announced that Ali Velshi has become its chief data reporter.
6 days ago
1
WBD CEO Addresses ‘Highly Competitive’...
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
1 week ago
3
Brandtech Names Regional CEOs to Power AI Push In ...
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
1 week ago
3
EXCLUSIVE: Google Pulls 115 Android Apps Tied to A...
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
1 week ago
3
Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M ...
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
1 week ago
3
WPP 2025 Revenue Drops 8.1% as It Reveals Turnarou...
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
1 week ago
2
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