Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption

1 week ago 1

Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]

1 week ago 3

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

1 week ago 2

Fox News had its highest-rated week in total viewers and the demo since September 2025.

1 week ago 5

NBC's Nightly News was the only broadcast with viewership gains in both measured categories.

1 week ago 4

Plus, why acquiring new customers are not the best way to growth.

1 week ago 4

The three news outlets continue to cover the disappearance of Savannah Guthrie’s mother

1 week ago 4

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

1 week ago 4

This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]

1 week ago 1

This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It’s also creating […]

1 week ago 1

This post was created in partnership with Tatari There’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during […]

1 week ago 1

The 2026 Super Bowl was down around 2.8 million viewers from last year.

1 week ago 3

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

1 week ago 1

The company expects more multi-sport buys and live opportunities for advertisers.

1 week ago 1

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales. 

1 week ago 1

How Pinterest is compressing the funnel between discovery and conversion.

1 week ago 1

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

1 week ago 1

Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.

1 week ago 1

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

1 week ago 1

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

1 week ago 1