Marketing
Here Are the Winners of the 2024 Annual Adcolor Aw...
In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards. The show, held in Los Angeles at the J.W. Marriott Los Angeles...
Smirnoff Names Troye Sivan Its New ‘Chief Vibes Of...
Diageo's Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand's tongue-in-cheek campaign, created by McCann New York and Dazed Studio, encourages people to...
ADWEEK and Ad Patina Unpack the Legacy of Vintage ...
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage...
Is K-pop Getting Too Saturated for Brand Sponsors ...
Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music...
NWSL and Google Pixel Score Women’s Soccer Fans Wi...
Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch...
OpenAI Is Paying Dotdash Meredith At Least $16 Mil...
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The...
McDonald’s Christmas Light Show is an Ode to Spont...
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive installment of its long-running...
Why Martin Scorsese Put His Faith in Fox Nation
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture, Martin Scorsese Presents: The Saints. But the show's executive producer,...
Ticker: Scripps News Reveals New Streaming Schedul...
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6 p.m. ET on its streaming platforms....
Lululemon Taps Google’s Brandon Viney as North Ame...
Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company's Creative Fellowship for...
Behind The Scenes With The YouTube Family Convinci...
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps...
AnswerLab Taps Former Huge Global President as CEO...
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner...
Electric Vehicle Brands Want to Move Beyond Politi...
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are...
Hellmann’s Is Back in the Super Bowl for the 5th C...
Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today. VML is handling the Super Bowl creative, which will introduce viewers to...
Here’s the Roundup for the Week Ending November 15...
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for journalism and a...
Behind the Scenes of Coca-Cola’s AI Reinvention of...
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the...
Tools of the Trade: Brian Salzman of RQ
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table...
Marketing Morsels: Rover, Wild, Wounded Warrior Pr...
The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here, we highlight...
JD Sports Redefines Family in Subversive Holiday C...
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad...
OpenWeb Founder Loses Court Appeal Over Dramatic O...
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public filings. Shoval petitioned an Israeli court...