Marketing
Nielsen’s The Gauge Streaming Ratings for May 2025...
Streaming outperformed the combination of broadcast and cable for the first time.
Tubi Hits All-Time High: Surpasses 100 Million Mon...
Tubi reached over one billion hours of total viewing, per the Gauge.
YouTube’s Neal Mohan Fires Back at Netflix CEO’s “...
Exec also says the platform will defend creators as AI becomes more prominent.
Why Millennials and Gen Z Trust Brands That Boomer...
Parsing the generational divide in Morning Consult's Most Trusted Brands survey.
Allyson Felix: Beauty Brands Are Dropping the Ball...
Women’s sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women’s sports marketing is still virtually nonexistent. Take a once-in-a-generation athlete […]
SiriusXM and Narrativ Partner on AI Voice Replicat...
There are currently no industry standards around declaring whether AI is used in creating audio ads.
5 Marketing Truths You Won’t Hear at Cannes
Beneath the festival’s polished surface, marketing faces an existential threat few on the Croisette will acknowledge.
There’s a Deep Generational Divide Over Digi...
2025's Most Trusted Brands Report unveiled at ADWEEK House in Cannes Lions.
E.l.f. Cosmetics and Pinterest Launch Personalized...
E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with "color e.l.f.nalysis" on Pinterest.
Mark Read’s Legacy and WPP’s Next CEO
In this episode of Adspeak, we look back at Mark Read's seven-year tenure as WPP CEO and the potential candidates who could step into his shoes.
Meet Your Cannes Companion: ADWEEK Launches AI Age...
The AI tool brings the best of ADWEEK content to festival attendees—and those at home.
Advertisers Can Buy Product Placement Ads Through ...
The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies.
Criteo Is Going After Google With a New Way To Buy...
Criteo today announced that advertisers can buy retail media display ads programmatically through its platform.
During Cannes, Climate Activists Are Fomenting Dis...
Stuck at the office while your executives are partying on beaches and yachts at the Cannes Lions festival? That’s true for thousands of advertising and PR agency employees, and climate […]
Disney’s DRAX and Amazon DSP Team Up for Sma...
At Cannes, the companies announced an integration between Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP.
Adobe Doubles Cannes Spend to Court AI-First Creat...
Adobe spent twice as much on its Cannes Lions presence this year, its vp of marketing, Stacy Martinet, told ADWEEK.
CEOs and CMOs Are Drifting Further Apart, McKinsey...
Misunderstood remits and murky metrics are eroding trust between the C-suite execs.
Watch All the Cannes Lions 2025 Grand Prix Winners...
ADWEEK rounds up the Grand Prix winners from each category across the Cannes Lions festival.
Paris 2024 Olympic Games Opening Ceremony Wins Can...
ADWEEK rounds up the 2025 Cannes Lions Grand Prix winners.
Viagra’s Emotional Rebrand Wins the Cannes Lions P...
Viagra, Vaseline, and a bold herpes awareness campaign took home top honors in the Health categories at Cannes Lions 2025, each winning a Grand Prix for creative approaches to intimacy, trust, and stigma.