Marketing
EXCLUSIVE: The Trade Desk’s Chief Strategy O...
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
6 days ago
2
What Publishers Can Learn From Penguin Random Hous...
The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.
6 days ago
1
Getting an Ad Into Disney’s Super Bowl Takes...
Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.
6 days ago
1
CNN Readies for America’s 250th Birthday Wit...
Over six episodes, the CNN original series charts the growth of the United States into the country it is today.
6 days ago
2
Amazon Bets AI Can Rewrite the Upfront Playbook in...
Alan Moss previews Amazon's upfront pitch, including live sports sponsorships, agentic shopping, and 'reinventing' its partnerships.
6 days ago
2
Permutive Recruits Former IPG Mediabrands CEO to B...
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
6 days ago
1
OpenAI Aggressively Expands Ads Pilot to More Coun...
Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, and Mexico markets in the coming weeks.
6 days ago
2
Timothée Chalamet Builds His Dream Soccer Team in ...
The 5-minute spot kicks off the shoe brand's Tier-1 sponsorship of the tournament
6 days ago
4
Vox Media Welcomes a Bidding War
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?
6 days ago
2
CNN Founder Ted Turner Dies at 87
Turner pioneered the 24-hour news network, fundamentally changing the news industry.
1 week ago
1
New Disney CEO Reveals the AI Enhancements Coming ...
In his first earnings call, CEO Josh D'Amaro calls Disney+ the 'digital centerpiece' of the company.
1 week ago
0
Advertisers Spent $1 Billion on Criteo in Q1, Up 8...
Still, Criteo's growth numbers remain plagued by two major client losses.
1 week ago
1
Ziff Davis Buys Four Brands From Recurrent Venture...
The company acquired Dwell, Domino, Business of Home, and PopSci, extending a multiyear roll-up as competitors pull back from the open web.
1 week ago
0
Old Navy Appoints Michael Francis as Chief Custome...
Gap Inc. has brought on veteran brand executive Michael Francis as chief customer officer of Old Navy and head of marketing shared services for the group.
1 week ago
0
The Real WPP Story Is in the Margin, Not the Reven...
When WPP posted its first-quarter numbers last week, one line did all the talking.
1 week ago
2
AB InBev Wins Cannes Lions Creative Marketer of th...
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.
1 week ago
3
How I AI: Tech Recipes CEO Brian Chap Built a R...
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
1 week ago
2
Exverus by Brainlabs’ Aaron Silva Is the Goo...
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
1 week ago
2
Jameson Teams Up With J Balvin and KidSuper for So...
Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.
1 week ago
2
OpenAI Opens ChatGPT Ads to Self-Service Platform
OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.
1 week ago
2
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