Marketing
Sabrina Carpenter Finds Her Perfect Man in Pringle...
Pringles' Super Bowl 60 ad stars Sabrina Carpenter and leans into her persona.
3 days ago
1
EXCLUSIVE: Watch Rippling’s Super Bowl Debut...
The ad, which released Tuesday, shows how bad software can sabotage even the best-laid of dastardly plans.
3 days ago
2
Light Beer Was a Flop, Until the Right Advertising...
No one remembers Gablinger's, but nearly 60 years later, Michelob Ultra is the country's No. 1 beer.
3 days ago
1
Uber Eats the Super Bowl: A Double Screen Play for...
With DoorDash sitting out, can Uber Eats turn the Big Game into a competitive reset?
3 days ago
1
The Most Powerful Women in Sports 2026: Wielding I...
Our 35 honorees span athletes and executives, journalists and agents changing the business of sports.
3 days ago
1
Eos Wants to Make Fragrance Ads Fun Again With Exp...
Eos builds on last year’s Super Bowl debut while maintaining its 'challenger mindset.'
3 days ago
1
Svedka Bets on AI and Its Fembot to Make Super Bow...
Svedka's debut marks three firsts, including what it calls the first AI-led Super Bowl ad.
3 days ago
1
EXCLUSIVE: The Backstreet Boys Announce They’re ‘S...
A teaser shows the millennial favorites warming up for a larger-than-life Big Game comeback.
3 days ago
1
If You Want to Sell Pickles, Call Matthew McConaug...
The star reveals what he enjoys about making ads and what it takes to sign him as a spokesman.
3 days ago
1
Publicis CEO: We Won’t ‘Marry’ O...
As OpenAI ads loom, the holdco is bullish on its place in the new ecosystem.
4 days ago
1
Melissa McCarthy Learns to Roll Her Rs in e.l.f...
The comedian stars in the makeup brand's fourth telenovela campaign, which takes on Bad Bunny's challenge to viewers to learn Spanish before the Big Game.
4 days ago
2
Amazon Opens Its Ad Stack to AI Agents With MCP Ro...
At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.
4 days ago
1
Starbucks’ Super Bowl Pregame Ad is an Olymp...
Global CMO Tressie Lieberman takes ADWEEK behind the scenes of the cinematic spot.
4 days ago
3
Savannah Guthrie’s Mom Reported Missing in Arizona...
Nancy Guthrie was last seen near her residence near Tucson, Arizona, on Saturday night.
4 days ago
2
Kinder Bueno Bar in Hand, Ferrero Blasts into Spac...
The European confectioner is making a big push into North America
4 days ago
1
EXCLUSIVE: Jason Kelce Smears Horse Crap on His Fa...
Retired Eagles star goes from brotherly shove to 'Brotherly Shovel' in the regional spot.
4 days ago
1
FanDuel Gives Football a ‘Last Call’ Ahead of the ...
The weeklong, three-ad campaign culminates with a premium spot just before kickoff.
4 days ago
1
Spike Lee, Marshawn Lynch Bring the Hype in Meta’s...
In a spot produced by Mother LA, world-class athletes show off how they use their Oakley Meta glasses for everything from video recording to weather updates.
4 days ago
1
Xfinity Brings Jurassic Park Back to Life for Its ...
Comcast’s Xfinity partners with Jurassic Park for its national Super Bowl ad debut.
4 days ago
1
Grubhub Enlists George Clooney to Reveal a Bold Ne...
The delivery app aims to scoop up market share by indefinitely dropping delivery fees on orders over $50.
4 days ago
1
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