Marketing
WPP’s Alleged Global Rebate Scheme, Told Thr...
The cases all separately tie the advertising giant to an alleged global kickback scheme
Stellantis’ Olivier Francois Steps Down, But...
The auto company's long-serving CMO will continue on in an advisory role
Callaway and Good Good’s Ad Was So Bad, Even AI Au...
The frustrating thing about the Good Good ad is that the warning signs weren't particularly difficult to find.
Factor Serves Up a GLP-1 Meal Plan in New Serena W...
The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.
ChatGPT Surpasses $1 Billion in Annualized Ads Rev...
The milestone underscores how important the business has become to parent company OpenAI.
Snickers Says Even Your AI Chatbot Isn’t Its...
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
Cheez-It Brings Game-Day Hot Takes From the Stands...
Cheez-It's new creative direction centers on college football culture.
Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership Wit...
After two years of successful projects, Cape is officially the betting platform’s agency of record
Fernando Machado Just Let 100 Creators Loose in 50...
In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign
ADWEEK Creativity Advantage: A Sports Marketing Re...
As sports become increasingly valuable for marketers, brands are shaking up their creative playbooks.
Ticker: Technical Issues Temporarily Forced CNN Of...
The interruption lasted more than 30 minutes on Monday.
A Retailer’s Checklist to Prevent the Next Target ...
When does an apology stop being a checkbox exercise as opposed to a genuine learning moment?
8 Marketer Moves to Know This Week: Wendy’s,...
A roundup of this week's biggest marketing leadership moves
Why a Wieden+Kennedy Vet Joined Finn Partners To B...
Kim Sizemore is the independent agency’s first head of integrated media
Ads of the Week: 13 Campaigns That Caught Our Eye,...
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
Retail Roundup: Home Depot Finally Hires a Retail ...
Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.
Gap’s Bet on Hailey Bieber and Other Culture...
Net sales grew 9% at Gap while Old Navy's fell 4%.
Don’t Let Retail Media Tell You It’s B...
Retail media is a valuable channel—but it's not a reason to upend your budget.
Why Live Sports Is Marketing’s Biggest Growt...
When consumers have endless content choices, look to brand salience matters to get attention.
Following Meta’s $17 Billion Settlement, Med...
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.













English (US) ·