Plus, the Coca-Cola-owned drink brand’s 2026 marketing dominance plan. 

6 days ago 3

Miller Lite and Christopher Walken encourage people to keep their plans in the least social month.

6 days ago 3

America’s Test Kitchen has offered $6.5 million for the company, which was valued at more than $300 million in 2021

1 week ago 5

Disney reveals vertical video for Disney+ and a new measurement metric.

1 week ago 5

Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit.

1 week ago 3

MS NOW and CNN experienced across-the-board declines.

1 week ago 5

Paramount+’s Landman was the only non-Netflix title with more than a billion viewing minutes.

1 week ago 4

'The Machine' plugs into marketers' existing tools, with a broader launch expected in Q1.

1 week ago 6

Ads in LLMs are coming, agency leaders say, but they’re likely to look less like search results and more like contextual recommendations embedded directly within AI-generated answers.

1 week ago 5

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past, it haunts you with evidence […]

1 week ago 1

Havas launched an AI-powered system called AVA on Tuesday at CES to make the holding company more proficient in building tools with AI, and which could transform how employee work is valued and paid for by clients.

1 week ago 3

Steele will step into the role later this month, according to an internal memo obtained by ADWEEK

1 week ago 1

Rob Riggle is a former lieutenant colonel in the Marine Corps, a stand-up comedian, writer, actor, podcast host, and even a jet pilot. But one thing he is not known […]

1 week ago 4

Global advertising EVP Jessica Ling on building a modern membership offering.

1 week ago 1

Plus, what it takes to make transformation stick inside large organizations.

1 week ago 1

NBCUniversal scores huge Olympics ad sales and brings on more advertisers than ever.

1 week ago 1

The six-episode series will feature brand integrations with advertisers, including Wayfair, eos, and Michaels.

1 week ago 1

Superintelligence isn’t cheap. Tech giants are learning that AI’s promise comes with a physical, financial, and operational reckoning.

1 week ago 2

'Question Everything But Yourself' wants to inspire self-belief in an AI world.

1 week ago 2

Brands have caught on and started engaging on our platform, but that doesn’t guarantee it’ll be captured by the LLMs. The search ecosystem is still under construction, and while we don’t have all the answers yet, what we know...

1 week ago 1