Marketing
EXCLUSIVE: Cindy Rose Addresses WPP’s Staff as Inc...
Incoming WPP CEO Cindy Rose delivered her first message to staff, expressing gratitude, acknowledging challenges ahead and inviting employees to a Sept. 4 global town hall as she prepares to succeed Mark Read at the end of the year.
‘We Could’ve Done a Better Job’:...
It took a little over a week for everyone in the country to have an opinion about it, even President Trump.
Denver Station Airing Series on Importance of a Fr...
The creator said he hopes other news outlets will pick up the series and share it with viewers and readers.
Bumble Bets on Love to Revive Its Brand
Bumble is trying to rebuild its brand with a hopeful message about finding love on dating apps.
American Eagle’s Latest Celeb Ambassador? Tr...
Collab with Kelce's Tru Kolors brand follows buzz around NFL star's engagement to Taylor Swift
At Bad Bunny’s Sold-Out Puerto Rico Residenc...
Ritz Crackers, Method, and more are courting Latino fans through experiences in and around the event.
How the Marketing Campaign for Neon’s Body H...
The Together campaign featured appearances from the cast, special screenings, and pop-up shops.
Blue Apron Pioneered Meal-Kit Subscriptions. Here&...
Earlier this year, The Hollywood Reporter asked Charlie Brooker, creator of Netflix’s anthology series Black Mirror, how he can take almost any topic to a dark and dystopian place. Brooker […]
Meet the Brands Partnering With The Summer I Turne...
Amazon Prime Video’s The Summer I Turned Pretty’s final season is well underway and brands want to reach its fanbase.
Criteo vs. the Upstarts: A Retail Media Showdown
Retail (or commerce) media has been one of the most promising growth areas in digital advertising over the last few years. But you can’t have gold without a rush, and in this case, it means a rush of retailers...
The Best Brand Reactions to Taylor Swift and Travi...
Krispy Kreme, Walmart, Panera, and more shared reactions online.
Amazon Says It Exceeded Expectations With ‘S...
According to an Amazon spokesperson, the company's live sports offering provided incremental volume growth in upfront.
Week of August 18 Evening News Ratings: NBC and CB...
CBS News rose in total viewers, and Nightly News gained in the Adults 25-54 demo.
WISH in Indianapolis Hires Derricke Dennis as Anch...
Dennis appeared on WISH in July as a freelance anchor.
WPVI GM Bernie Prazenica Announces Retirement
He was named president and general manager of WPVI-TV/6abc in 2007.
July 2025 Media Distributor Gauge: YouTube Widens ...
Netflix and the Roku Channel tied for the second-largest growth for the month.
Arkansas Anchor Jo Ellison Dropped Her Kid Off Jus...
She said she was about a mile away when she saw dozens of police "flying towards the campus with their lights on and sirens blaring."
Penske Media Creates Editorial Innovation Role, Na...
Both moves affect its Women’s Wear Daily publication.
Uber Drives Home the Power of Showing Up in New ‘O...
Uber is back with the next chapter of its “On Our Way” campaign. The endearing 60-second ad debuted Tuesday (August 26) and underscores how Uber always shows up in moments […]
Javier Morgado Joins Tegna as VP of Content
Morgado last worked at CNN as an executive producer.