Disney had the largest share increase for the month, with YouTube remaining the leader.

5 days ago 1

Pharma marketer unifies creative, media, and CX under the holdco

5 days ago 1

American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.

5 days ago 2

Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century. 

6 days ago 3

How to build a marketing strategy around culture, not campaigns.

6 days ago 3

Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era

6 days ago 1

The celebration for Survivor's 50th season transformed the US into a real-world game.

6 days ago 1

Plus, why wellness has become inseparable from beauty.

6 days ago 0

Plus, how the delivery service built one of the fastest-growing media networks.

6 days ago 2

McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office.

6 days ago 1

Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX

6 days ago 1

Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.

6 days ago 1

More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.

6 days ago 1

Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.

6 days ago 2

Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]

6 days ago 1

Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.

6 days ago 2

MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.

6 days ago 1

This is the fourth promo in the We the People campaign, which launched in November.

6 days ago 1

The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York

1 week ago 3

The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future.

1 week ago 4