Marketing
Netflix Adds 5.1M Subs, Details 2 Big Ads Initiati...
Netflix reported its third-quarter earnings Thursday, adding 5.1 million subscribers as its status as subscription streaming TV's dominant platform remains unchallenged. (THR) The 5.1 million subscribers Netflix added during the July-through-September period represented a 42% decline from the total...
To Fight Churn on Its 740,000 Subscribers, Bloombe...
The financial news publisher Bloomberg Media launched a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small...
Google Replacing Exec in Charge of Ads and Search,...
Google CEO Sundar Pichai announced Thursday that Prabhakar Raghavan, the executive in charge of the company's search engine and ads products, is leaving his role. Longtime Google executive Nick Fox will replace Raghavan, who will now take on the...
Nearly 8M Viewers Watched Kamala Harris’ Fox News ...
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday-evening interview on Fox News returned nice dividends from a ratings perspective. (TVNewser) Harris' combative interview on Fox News delivered an average of 7.1 million...
Brian Williams to Host Live Election-Night Special...
Former NBC News anchor Brian Williams is set to host a presidential election-night program on Prime Video, marking Amazon's first foray into original live news. The one-night special will deliver election results and analysis starting at 5 p.m. ET...
Chris Cuomo to Host NewsNation Town Hall With J.D....
Chris Cuomo will host a NewsNation town hall with Sen. J.D. Vance (R-Ohio), according to a press release from NewsNation. The event will take place in Detroit Oct. 24 at 8 p.m. ET and will be livestreamed exclusively on...
Federal Judge Blasts DeSantis Administration for T...
"To keep it simple for the state of Florida: It's the First Amendment, stupid." That's what a federal judge wrote Thursday as he sided with local TV stations in an extraordinary dispute over a pro-abortion rights television ad. (CNN)
News Email Startup 1440 Hits 4M Subs, Launches Fir...
Independent news publisher 1440 said it surpassed 4 million free subscribers Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. (ADWEEK)
FCC Proposes Fine Against ESPN for Violation of Em...
The Federal Communications Commission proposed a fine of $146,976 against ESPN for six violations of Emergency Alert System rules. The agency cited an ESPN promo for the start of the 2023-24 National Basketball Association season that transmitted emergency signals....
Publishers Skeptical of Adtech’s Latest Buzzword, ...
"Curation" has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be. (ADWEEK)
Nearly 8 Million Viewers Watched Kamala Harris’ Fo...
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total viewers...
Netflix Adds 5 Million Subscribers and Details 2 B...
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million -- Netflix's total global subscribers. $9.83 billion -- The streaming giant's Q3 revenue, up 15% year-over-year. The company's operating margin...
Revolving Door Roundup: Brian Williams to Helm Ele...
Prime Election Day: Amazon's Prime Video streaming service has officially thrown its hat into news coverage. As Puck's Dylan Byers reported weeks ago, Prime Video has struck a deal with former NBC News anchor Brian Williams to helm special...
Resume Rewind: Alexis Ohanian
"God, it is insane that I have a career," Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "It is borderline nuts." Ohanian is known to most...
Watch Donald Trump’s Univision Town Hall
Former President Donald Trump took the stage on Wednesday night to hear from Latino voters during a town hall hosted by Univision. The event aired nearly a week after the Republican candidate's Democratic rival, Vice President Kamala Harris, took...
BarkleyOKRP Turns to AI to Help Fight Kansas City’...
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an...
Nostalgia Drives Halloween as Brands Revive Classi...
A 30-second Geico ad called "Horror Movie" needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain--a prototypical axe murderer--had to speak volumes...
Watch Kamala Harris’ First Interview on Fox News
Vice President Kamala Harris sat down for her first-ever formal interview as the Democratic presidential candidate with Fox News on Wednesday. Special Report anchor Bret Baier conducted the pre-recorded interview, which aired in its entirety during the 6 p.m....
Revolving Door Agency Moves: BarkleyOKRP, Merkle, ...
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of new clients...
Generational Marketing Is Dead and Rather Irreleva...
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share...