Marketing
Here’s How Much Adtech CEOs Made in 2024
Unity Software's Matt Bromberg topped the list, earning $52.1 million last year.
3 days ago
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Amy Gilmore Named Strategy Partner at Untangld
Any Gilmore will be responsible for shaping Untangld’s strategy practice in the U.K. and Europe.
3 days ago
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5 Questions for… CNN’s Fred Pleitgen on High...
Pleitgen and Claudia Otto were the first Western journalists to report inside Iran at the height of the nation’s conflict with Israel.
3 days ago
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Streaming Ratings, Week of June 2: Ginny and Georg...
Four titles had over a billion viewing minutes, with Netflix accounting for three of those titles.
3 days ago
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Former Huge Leaders Aim to Reinvent the Agency Mod...
Former Huge executives Martin Riley, Michelle Douglas, and Hugh Connelly have officially launched Shophouse, a global design house that aims to solve high-stakes brandchallenges.
3 days ago
2
4 Trends Marketers Should Keep in Mind Heading Int...
The four-day event is anticipated to generate $23.8 billion in online sales.
3 days ago
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F1: The Movie Stays True to Its Brand Story
The film perfectly captures the feeling of walking the grid, provides a glimpse into the glamor of F1 race day, and highlights the egos vying for the top spot on the podium—not because it had a great script (which...
3 days ago
1
Autodesk Hires Bryant Brennan as VP of Brand and C...
Autodesk has hired Bryant Brennan as its new vp of brand and creative, the brand exclusively told ADWEEK.
3 days ago
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The Winners and Losers From the Amazon-Roku Deal
The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands.
3 days ago
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E.l.f Cosmetics Builds Sports Marketing Game Plan ...
E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access.
3 days ago
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Amazon’s Prime Day Is Growing as Tariff Jitters Ri...
Since its 2015 inception, Amazon's day has grown longer and longer.
3 days ago
1
Inside BET’s Transformation From Media Compa...
CMO Kimberly Paige on how the network is pioneering change through content, culture, and community.
1 week ago
2
Amazon Is Asking Some Advertisers to Double Their ...
Stiffening competition and economic uncertainty make the pitch a tough sell.
1 week ago
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As AI Advances, Staff-Level Jobs at Ad Agencies De...
Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.
1 week ago
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WPP Communications Chief Chris Wade Departs After ...
Chris Wade, WPP’s longtime head of communications and corporate affairs, is leaving the holding company after 13 years.
1 week ago
3
How Megan Thee Stallion Brought Hot Girl Summer to...
According to NBCUniversal, the Megan Thee Stallion episode drove a 25% increase in scan rate for shoppable.
1 week ago
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The Risk of Saying Nothing: Why Agencies Must Lead...
People are watching, young people especially. They’re waiting for leaders to lead.
1 week ago
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Ticker: GMA to Celebrate 50th Anniversary by Visit...
C-SPAN is kicking off its America 250 special programming this weekend.
1 week ago
2
Two Chicago Anchors Make Cameos in New Marvel Seri...
The Walt Disney Company is the parent company of the Chicago ABC owned station, which likely made the cameos possible.
1 week ago
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Amazon Is Doubling Commissions for Influencers Dur...
Ahead of Amazon Prime Day, the retailer is raising commission for creators in its influencer program across thirteen types of products.
1 week ago
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