Marketing
Judge Blocks Trump Administration Dismantling of V...
"Not only is there an absence of 'reasoned analysis' from the [Trump Admin]; there is an absence of any analysis whatsoever," the judge wrote.
Steve Horstmeyer Delays Retirement from Cincinnati...
Steve Horstmeyer has pushed his retirement back again
Week of April 14 Evening News Ratings: CBS Evening...
The CBS Evening News enjoyed double-digit growth in the A25-54 demo relative to the week prior.
March 2025 Media Distributor Gauge: Warner Bros. D...
YouTube remained in first place and had its best TV share ever, eclipsing the record it set in February.
Week of April 14 Morning News Ratings: Gayle King&...
Good Morning America repeated at No. 1 in total viewers, while Today held onto the top spot in the demo.
American Culture Still Matters for Global Brands
America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
‘Made in the USA’? Make Sure You’...
Businesses must meticulously track the origin of every input, from raw materials to individual parts, and accurately represent the manufacturing journey of their products.
Bill Owens Exits 60 Minutes as Paramount Pursues T...
"I am stepping aside so the show can move forward," Owens wrote in a memo to staff.
Natalie Wills Travels From Booking.com to Expedia ...
Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July […]
Alisha McDevitt Promoted to GM of WMUR in New Hamp...
McDevitt has worked at the Hearst owned station for nearly 30 years
Seizing the Social Moment on X Is a Dangerous Game...
The Wendy's-Katy Perry feud is just the latest in two decades of apologies—and no lessons learned.
Chief Meteorologist Dave Hovde Leaving KSBY After ...
Hovde joined the station in 2003 after working in Fargo, North Dakota
Private Equity Firm MidOcean Partners Scoops up Re...
Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.
San Antonio Station KSAT Makes Weekend Anchor Move...
Barajas has worked as a reporter for the San Antonio ABC affiliate for the past four years.
White House Easter Egg Roll Presented With Corpora...
Big tech firms were among the numerous companies sponsoring activities on the White House grounds.
3 Ways Meta Is Going After Retail Media Budgets
The tech giant is racing against other social platforms, DSPs, and CTV players.
NFL, PepsiCo, Accenture Leaders Among 2025 Marketi...
The American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame.
Revry Names Sydney Walz as New Head of Marketing
Revry's new head of marketing will spearhead strategies to broaden the streaming network's reach and engagement.
What Will a Diminished Google Presence Mean for th...
If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.
DOJ Accuses Google of Using Search Monopoly Tactic...
DOJ says Google's Gemini deal with Samsung is "monopolist playbook at work.”