Marketing
DOJ Seeks Breakup of Google’s Ads Business in Clos...
A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly.
Ticker: Fox News Media Signs AI Deal With Palantir...
NBC News and MSNBC podcasts feature in Apple's end-of-year podcast charts.
Week of Nov. 10 Cable News Ratings: Fox News Posts...
MSNBC and CNN experienced year-over-year growth across the board.
TechMagic: Breaking the AI Hype Cycle, Coca-Cola G...
Plus, VR’s killer app problem and how Pokémon GO is still winning.
Week of Nov. 10 Morning News Ratings: Today Leads ...
GMA was still retitled due to the YouTube TV and Disney carriage dispute.
Overnight Cable News Ratings, Nov. 10-13: Wednesda...
Networks offered live coverage of President Trump signing the bill to reopen the government.
Ads of the Week: 6 Campaigns That Caught Our Eye, ...
Brands including Walmart, Dunkin', and Xbox made standout ads of the week.
Intuit Named LA28 Founding Partner, Scores Histori...
Intuit has signed on as a top-tier domestic sponsor, or “founding partner,” of the LA28 Olympic and Paralympic Games. As part of the partnership, Intuit will retain naming rights for […]
HBO’s Casey Bloys Is ‘Not Concerned’ a...
Bloys spoke to media members during his 2026 Global Programming Slate presentation.
EXCLUSIVE: Media Buyers Are Being Pushed to Switch...
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it
Uncovering Hidden Profits in Experiential Marketin...
Plus, building trust with ultra-high-net-worth clients.
Pop Mart Shoots for Global Stardom as Labubu Heads...
With a Thanksgiving parade float and Labubu movie in the works, Pop Mart wants to become a global entertainment powerhouse
Walmart’s Ad Business Continues to Accelerat...
The retailer will move its stock listing from the NYSE to Nasdaq.
Bradley Cooper Keeps Fighting Uber Eats’ Football ...
Bradley Cooper won't give into Uber Eats' conspiracy that football was just invented to sell food.
The Grinch Hijacks McDonald’s Mischievous Holiday ...
Dr. Seuss’ green menace stars in McDonald's holiday campaign.
Ex-Sonobi Exec John Donahue Launches Programmatic ...
Biddable Assets' platform integrates brands' live sales data to create tailor-made media optimization algorithms.
Marketing’s Obsession With the 10% Comes at the Ex...
When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households – those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn’t just a number; it’s...
Take 5 Oil Changes Up Its Agency Roster Amid Brand...
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]
A Publisher Made Just $174 From AI Crawlers. It Co...
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.
Here’s a Look at MLB’s New Media Right...
These new MLB deals run from 2026 to the 2028 season.















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