Marketing
WPP Retains Creative Company of the Year Title at ...
WPP agencies collected 168 Lions in total, including one Titanium Lion, 10 Grand Prix (including the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.
DDB Worldwide Crowned Cannes Lions Network of the ...
Win follows four Grand Prix and two Regional Network awards for the group.
NBA Finals Are Last Play in Indiana Pacers and Okl...
NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's softball, and Caitlin Clark.
L’Oréal and Channel 4 Win Cannes Lions Film ...
L'Oréal Paris and British broadcaster Channel 4 each won a Film Grand Prix at Cannes Lions 2025.
AXA and Publicis Conseil Win Prestigious Cannes Ti...
Insurer AXA and agency Publicis Conseil won the Dan Wieden Titanium Grand Prix at Cannes Lions for changing home insurance policies to help people leave domestic abuse.
Publicis Conseil Wins Cannes Lions Agency of the Y...
Publicis Conseil has been named Cannes Lions 2025 Agency of the Year, earning the honor for the second consecutive year.
Dove’s ‘Real Beauty’ Reigns With...
New Zealand Herpes Foundation and Natura also won in the Good category.
Oakley to Debut New Meta AI Glasses Product Line i...
The Oakley Meta HSTN glasses will feature Ultra HD (3 K) video cameras, along with Meta AI.
NBCUniversal’s Talent Wants Brands To Get in...
Kraft Heinz and Nissan have tapped into Bravo's culture.
3 Big Ad Spend Predictions for 2025
Recent forecasts highlight major shifts reshaping the industry.
Why Michelob Ultra Put FIFA Club World Cup Among I...
FIFA Club World Cup among Michelob Ultra's US soccer goals after last year's Copa América and heading into next year's North American World Cup, with the Anheuser-Busch InBev brand looking to become a fan fixture.
Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix ...
Apple's "Shot on iPhone," marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.
Mother Nature Became a Music Artist on Spotify–and...
As climate action commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn money that could help the earth.
Building a Power Trio of Creatives, Marketers, and...
This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]
From Showtime to All the Time
This post was created in partnership with Cirque du Soleil Cirque du Soleil’s breathtaking performances transcend language, culture, and borders. And now the legendary brand is expanding to weave inspiration […]
AI Is Reshaping the Marketing Funnel, From Search ...
This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift from high-volume, transactional marketing to high-value, personalized relationships. During […]
How Brands Can Build Lasting Relationships With Fi...
This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and […]
The Next Era of Creative Marketing
This post was created in partnership with Nativo Key takeaways With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. Brands today are not only […]
Capitalizing on Retail Media’s New Opportunities
This post was created in partnership with Albertsons Media Collective Key takeaways Can the rise of retail media unlock the true potential of omnichannel strategy? During an ADWEEK House Cannes […]
Revolving Door Round-Up: Fox News’ Jacqui He...
ABC News announces a slew of promotions within its New York and Washington, D.C., offices.