Marketing
WGN in Chicago Hires Akemi Harrison as News Direct...
Harrison was the news director at NBC Chicago and Telemundo Chicago.
Columbus Station Makes Changes to Evening Anchor L...
Hogan joined the station after working in Raleigh, N.C.
Week of August 4 Morning News Ratings: Today Has G...
Today was the only broadcast with gains in either of the measured categories.
Week of August 4 Evening News Ratings: No Gains Ac...
CBS Evening News saw modest drops compared to its competitors in total viewers and the Adults 25-54 demo.
How FX Created an Immersive Marketing Campaign for...
Alien: Earth leaned into experiential strategies to connect with fans.
McCann Taps Brendan Gaul to Lead Long-Form Enterta...
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as […]
Quest Nutrition’s Journey to Culture and Cat...
General manager Stuart Heflin on growing a brand after acquisition without selling out.
Beyond Swipe, Tap, Click: Visa Is Betting on AI, A...
Why building emotional value is the next great differentiator with Visa’s Matt Story.
What’s CBS News’ Future Under Skydance Media...
Skydance Media’s David Ellison toured the CBS News headquarters last Thursday morning.
Cheil Unites North America Agencies to Target Mid-...
Cheil North America has launched Cheil Agency Network, bringing five agencies under shared leadership to better serve mid-market brands
Ami Palan Named Accenture Song’s Lead for the Amer...
Ami Palan takes over for Ndidi Oteh, who becomes Accenture Song’s global CEO Sept 1.
Data Shows How Brands Can Win Fans Ahead of 2025 F...
A report from Horizon Sports & Entertainment, shared exclusively with ADWEEK, reveals the importance of reaching casual and die-hard soccer audiences.
New Fanatics Loyalty Program Introduces Fans to th...
New Fanatics loyalty program introduces fans to the brand's growing team as the platform debuts a tiered rewards system.
Sydney Sweeney Redefines Brand DNA
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]
Gray’s White House Reporter Claims She’...
Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.”
American Eagle Ad Controversy Hasn’t Driven Sales,...
So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for the brand, but not much else. Traffic to American Eagle’s […]
TechMagic: AI Scandals, Scam Ads, Cannes Lions, DM...
ADWEEK's editorial team on creative accountability and how adland's biggest awards show is changing.
Nexstar May Be Nearing Deal for Tegna
The company has a market valuation of about $2.42 billion, compared with Nexstar’s $5.56 billion, according to LSEG data.
Why Paramount Nabbed UFC Rights While ESPN and Fox...
With the Paramount and UFC deal, as well as ESPN and Fox One bundling, the sports streaming landscape is becoming increasingly chaotic.
Meta Updates Brand Rights Protection Tool for Busi...
Businesses will have the ability to report suspected scam ads at scale.