Marketing
Community Intelligence and the Future of Reddit Ma...
Roxy Young on Reddit’s three-layer approach to authentic engagement.
Jalen Hurts Brings His Signature Stoicism to New S...
Jalen Hurts recently said that he has “moved on” from the Philadelphia Eagles’ Super Bowl 59 win. He’s undoubtedly locked in on the season ahead, but with NFL kickoff also […]
Spotify Wants Fans to ‘Read Like They Listen’ as I...
Spotify campaign promotes its audiobook collection and likens the discovery of a new book to the unique pleasure of finding a music artist or song.
Ally Runs New Game Plan in WNBA All-Star Rookie De...
Ally's WNBA All-Star rookie debut shows the league's fans what it does and why it's there.
Highdive Opens Its Doors in NYC to Grow KFC Accoun...
Chicago-based creative agency Highdive is opening a New York office in SoHo to support its work for KFC. “This is a big moment for us,” Megan Lally, co-founder and CEO […]
Great Marketing Is Felt Before It’s Seen
We are not all the same, and we do not all experience the world in the same way.
Maximum Effort and Gwyneth Paltrow Help Astronomer...
Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal.
Sunday, July 20 Evening Cable News Ratings: Live A...
Fox News remained on top courtesy of the Big Weekend Show.
Saturday, July 19 Evening Cable News Ratings: The ...
The 5 p.m. ET hour was the peak time over at CNN and MSNBC.
Ticker: Paramount Global-Skydance Media Merger Get...
BBC News joins other news agencies in issuing a statement bringing to light the deteriorating starvation situation in Gaza.
Meta to Stop Serving Political Ads in the EU in Oc...
Meta is following in the footsteps of Alphabet, which also announced that it would stop serving political ads in the EU.
Streaming Ratings, Week of June 23: Netflix’s Squi...
Netflix had seven titles in the chart—only one with shared distribution rights.
The TV-Themed 2025 Comic-Con Activations You Need ...
From Peacock's post-apocalyptic wasteland to Hulu's backyard bash, here are some of the best San Diego Comic-Con activations.
WBZ in Boston Offers Buyouts to Photogs and Engine...
Speculation is that the buyouts were because of Paramount’s $8 billion merger with Skydance Media.
FCC Commissioner Anna Gomez Said Agency ‘Ove...
She said it was "a deal that was linked to a payout to settle a baseless lawsuit and other troubling concessions"
As Ad Industry Sheds Jobs, These Agencies Are Grow...
As a new class of hirers reshapes the agency workforce, junior talent has fewer ways in
CPGs Cut Down on SKUs, Slash Prices, and Push Valu...
As we head into the second half of the year, inflation and uncertainty around tariffs continue to shape decision making for executives at companies like PepsiCo, Coca-Cola, Keurig Dr Pepper, […]
E! News Canceled After More Than 3 Decades
E! will focus its growth of E! News on digital and social platforms.
FCC Approves Paramount and Skydance Merger Shortly...
ADWEEK has learned Chris McCarthy, one of Paramount Global's co-CEOs, will exit.
Sinclair Buys Two Stations. One in Kentucky and An...
Under the terms of the agreement, Sinclair will provide WDKA and KBSI with programming, technical, and management services.