At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.

2 weeks ago 4

With the offering, marketers can now buy Prime Video inventory without a fixed CPM.

2 weeks ago 4

The Price of Milk will have its world premiere at the 2025 Tribeca Festival.

2 weeks ago 3

The Five was the most-watched newscast of the evening in total viewers.

2 weeks ago 2

Anchor Will Kunkel said he was told yesterday was his last day at the station.

2 weeks ago 0

Aravind Srinivas hinted at more deals following Motorola partnership.

2 weeks ago 2

Marquardt was at the center of a defamation suit brought by Zachary Young.

2 weeks ago 1

Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer. […]

2 weeks ago 1

Robert Valdes has been named CPO of Girl&Bear, VCCP’s in-house content studio, and will lead its expansion in the U.S.

2 weeks ago 1

Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor.

2 weeks ago 1

Circle K has named Grey as its first global creative agency of record, launching the “Circle K Makes Your Day” platform and debuting the “We Definitely Have That” campaign.

2 weeks ago 1

The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.

2 weeks ago 1

Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.

2 weeks ago 2

The agency's report shows how young people are thinking about masculinity, wellness, neurodiversity, and more.

2 weeks ago 4

Sources say Amazon is gunning for The Trade Desk’s clients to win market share

2 weeks ago 4

Here's the genesis of how Genesis got involved in HBO and Max's Behind the Look.

2 weeks ago 6

Flanagan's latest film, The Life of Chuck, opens in theaters on June 6.

2 weeks ago 6

The publisher launched its fifth sponsored tool, a Room Planner sponsored by Discover, on Thursday.

2 weeks ago 5

Advertisers spend upwards of 40% of their work week troubleshooting deal IDs.

2 weeks ago 5

Google has wiped the popular adult video app XShorts, which earlier this week was trending in the top 5 apps on the Play store, after an ADWEEK investigation found blue-chip brands inadvertently displaying ads on the platform. 

2 weeks ago 4