Marketing
The Story Behind The Game That Captivated Thousand...
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As...
George Cheeks Addresses Tony Dokoupil Interview Fa...
Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to staffers, Cheeks expressed support for CBS...
Michelle Peluso Leaves CVS Health to Join Revlon a...
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January...
PayPal Formally Launches Ad Business to Pitch Its ...
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether,...
Revolving Door Agency Moves: 62Above, GumGum, Medi...
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its...
Scaling Indie Beauty Using Big Brand Expertise Wit...
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from...
The Female Quotient: Girls Are Not ‘Empowered,’ Th...
"Empowered" is out, and "inpowered" is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem Etre, which matches girls with women in leadership roles,...
MeUndies Enters the ‘Underworld’ In New Brand Chap...
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto...
Ken Jautz, CNN Executive Who Helped News Giant Run...
Ken Jautz, a key senior CNN executive who played a critical role in both making the news giant run properly and developing some of its best-known personalities, will leave the Warner Bros. Discovery operation by year's end. (Variety) Jautz...
Week of Sept. 30 Ratings: Cable News, Morning Show...
While the evening news broadcasts may not have seen a bounce from last week's CBS News vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio), the cable news networks did enjoy a boost for their...
New Body to Handle Disputes Between EU Users and F...
Social media users in the European Union will soon have a new forum to challenge decisions by platforms to remove posts and videos for breaking their rules or to leave up others that may violate them. (ABC News /...
X Changes Creator Payouts to Depend on Engagement,...
As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments policy to be less dependent on ads. (TechCrunch) Since last year, X has shared ad...
Ex-LA Times Editor Kevin Merida Says He Didn’t Wan...
In his first interview since abruptly leaving the Los Angeles Times in January, former executive editor Kevin Merida said "disagreements" with owner Patrick Soon-Shiong led to his exit from the paper. (TheWrap)
Local TV Stations Still Pushing to Reclaim 10 p.m....
Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, Mike Hayes, president of Hearst Television, said Wednesday. (Deadline)
Ukrainian Media Outlet Says It’s Being Pressured b...
The editorial board of one of Ukraine's most respected media outlets, Ukrainska Pravda, accused President Volodymyr Zelenskyy's office of launching an "ongoing and systematic pressure" campaign against it that threatens the independence of its work. (RFE/RF)
KUSA Sports Anchor Jacob Tobey Leaving to Work wit...
KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling...
Democrats Outspent Republicans on Presidential Ads...
With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris campaign and outside Democratic groups have...
Fox News Makes Final Pitch for Presidential Debate...
As the clock runs out on the 2024 election cycle, Fox News still hopes to have a chance to host a presidential debate. The network sent letters to both the Kamala Harris and Donald Trump campaigns on Wednesday inviting...
Here’s How NBCUniversal Is Integrating Brand Spons...
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L'Oreal Groupe's Maybelline NY and CeraVe, and Capital...
Telenovelas and Reggaeton: The Myth of Latine Medi...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an...