Marketing
Tuesday, June 3 Evening Cable News Ratings: Abby P...
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
Monday, June 2 Evening Cable News Ratings: Rachel ...
Maddow had a strong second place finish in the 9 p.m. hour.
WBD’s Latest Round of Layoffs Hit Cable TV
The layoffs are happening at a time when WBD's TV cable business continues to see declines.
Duolingo’s Owl Has Entered the Love Island U...
Watch out, Love Islanders—Duo has entered the villa. In a new partnership with Peacock, the language learning app’s unhinged owl mascot has joined the cast of Love Island USA Season […]
As Snack Sales Fall, Americans Take Comfort in Cam...
Amid inflation fears, Cooking With Campbell's is an old marketing idea still worth its salt.
Sunday, June 1 Evening Cable News Ratings: Trey Go...
Sunday Night in America led in total viewers and the demo.
AI Agents Are Helping PMG Run Ads on Fox News With...
AI agents are rethinking news content as an ad channel for brands.
Paducah Station Ready to Move Into New Home on Fri...
WPSD has planned its final newscast in the building its been in for nearly 68 years for Friday, June 6.
Saturday, May 31 Evening Cable News Ratings: Bill ...
CNN's Real Time with Bill Maher re-airs continue to be appointment viewing for the network.
LEGO Remixes Run DMC Hit to Champion Girl Builders...
LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called “She Built That” to inspire […]
Infographic: One Advertising Industry, Two Differe...
Employees at holdcos and indie agencies see adland very differently.
Come Sail Away With Razorfish CEO Josh Campo
The certified skipper loves being on the water, whether on a 50-foot boat or a dinghy.
Affinity Solutions Launches Live Sports Outcomes O...
Early Fansactions research found that adding live sports to a TV ad mix more than doubled sales lift.
Cleveland Station Launches Morning Livestream Show...
The show is a continuation of its GO! Morning show
Paramount Cuts Ties With WPP Media After Two Decad...
Paramount is cutting ties with its media agency of record for over 20 years.
After 17 Years, CCO Scott Bell Leaves Droga5 for B...
Scott Bell, one of Droga5’s earliest creative leaders, has joined BBDO New York as chief creative officer after 17 years at the agency.
Week of May 26 Evening News Ratings: All 3 Newscas...
Lester Holt's final week in the anchor's chair likely helped Nightly News stay steady in total viewers.
Fox 11 in LA Promotes Bob DeCastro to Morning Anch...
His path in journalism follows a distinguished first career in the U.S. Navy, where he served as a Lieutenant aboard a destroyer based in San Diego.
Week of May 26 Morning News Ratings: GMA and CBS M...
All three morning shows saw week-to-week declines in total viewers.
The Sports Bra Builds Women’s Sports Fandom ...
Growing demand and Alexis Ohanian's backing led The Sports Bra to open locations in Boston, Indianapolis, Las Vegas, and St. Louis.