Marketing
Shari Redstone Defends Tony Dokoupil Amidst Ta-Neh...
The fallout from CBS Mornings co-anchor Tony Dokoupil's interview with author Ta-Nehisi Coates took another turn on Wednesday. Shari Redstone, chair of CBS News' parent company Paramount Global, publicly defended Dokoupil and expressed disagreement with how network executives handled...
Infinite Reality Boosts Commerce Capabilities With...
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an "innovation company" that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce,...
Watch John Morales’ Emotional Reaction to Hurrican...
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John...
First-Party Data Deal: Zeta Global to Acquire Live...
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that...
Week of September 30 Cable News Ratings: The Vice ...
This is TVNewser's basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week's CBS News vice presidential debate between Gov....
Adtech Firms Invested Millions In the Cookieless F...
For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told...
Walmart Reveals How It’s Using Gen AI and Augmente...
Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart's broader "adaptive retail" strategy aimed at incorporating technology into the customer experience. The retail giant said...
US Says It’s Weighing Google Breakup as Monopoly C...
The U.S. Department of Justice told a federal judge it is considering recommending that Google be forced to sell off parts of its operations to alleviate the harm caused by its monopolization of the online search market, in what...
Hearst, OpenAI—Flush With Cash—Strike Content Deal...
OpenAI struck a content partnership deal with Hearst, one of the largest newspaper and magazine holding groups in the country, the companies said Tuesday. (Axios) The collaboration spans over 20 magazine brands and more than 40 newspapers, which include...
TikTok Sued by 14 AGs Alleging App Is Harming Chil...
More than one-dozen states and the District of Columbia filed lawsuits against TikTok Tuesday, saying that the popular short-form video application is designed to be addictive to kids and harms their mental health. (AP) The lawsuits take issue with...
Brazil Lifts Ban on X After Elon Musk Complies Wit...
Elon Musk's X is getting back up and running in Brazil after a monthslong standoff between the company and the country's federal supreme court minister, Alexandre de Moraes. (NBC News) The immediate trigger for the ban was Musk's failure...
Fox News to Debut Spanish-Language Show, Website A...
Fox News will launch a daily Spanish-language news show called Fox Noticias that will air on Fox's Spanish-language sports cable network, Fox Deportes, executives told Axios. Ahead of the debut next week, Fox News will also unveil a Spanish-language...
WarnerMedia and CNN Veteran Katrina Cukaj to Lead ...
Fox is expanding its advertising sales team, bringing on Katrina Cukaj to serve as executive vice president of ad sales and portfolio marketing. (THR) Cukaj will oversee ad sales strategy for Fox Entertainment's linear and digital outlets, as well...
FCC Chair: Florida Government’s Threat to Stations...
Federal Communications Commission chairman Jessica Rosenworcel is condemning Florida state health officials following a report that they sent a cease-and-desist letter to a local station over its airing of a pro-abortion rights ad. (Deadline)
NBC’s Dateline Adds Blayne Alexander to True Crime...
NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network's long-running and seemingly ubiquitous true crime program. (LA Times / Hollywood Inc)
The DOJ Says Google May Need ‘Structural’ Changes ...
The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to...
Chris Ruggeri Named Station Manager of WBZ in Bost...
Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He'll take on additional management responsibilities in the new role, which includes overseeing the station's day-to-day operations across...
Week of September 30 Evening News Ratings: A Clean...
While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the advertiser-favored Adults 25-54 demo. The declines were especially painful for...
Week of September 30 Morning News Ratings: GMA Enj...
The second week of the 2023-2024 TV season saw ABC News' Good Morning America once again in the top position with total viewers. Meanwhile, NBC News' Today--which in recent weeks has put up a spirited battle to unseat its...
This Latina Entrepreneur Is Rebranding Finance Thr...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" in the interviewee's responses. At age 50, Beatriz Acevedo was supposed to be scaling back the "hustle of the startup life." Her career had already seen...