Marketing
Pachinko Producer Explains Why Diverse Stories Are...
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in...
Tips from NCM, verb., and Pinterest On Avoiding th...
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That Captivate and Convert," an ADWEEK House group chat presented by National CineMedia,...
Shutterfly Wants to Banish Generic, Throwaway Gift...
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive each year, destined for dusty basements and yard sales across...
Here’s the Roundup for the Week Ending October 11
Happy Friday to all who celebrate. In this week's roundup of stories we didn't post for one reason or another, we see the usual to and fro of local talent. We also see that an Atlanta artist is paying...
Why Vox Media Is Selling Its Podcasts as Multichan...
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes...
Melissa Torres Moving on From WWLP in Springfield
Melissa Torres is leaving WWLP in Springfield, Massachusetts. The Nexstar NBC affiliate said Torres is moving out west to work at another Nexstar station. By the goodbye photo we posted, it looks like she's going to KRQE in Albuquerque,...
Dethroning Google’s Search Dominance Shakes Its Ge...
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid...
Revolving Door Roster Updates: Albertsons, Essence...
100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies including Saatchi & Saatchi, Happiness Brussels,...
Hurricane Milton: News Outlet Coverage, Meteorolog...
A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Bay Times offices. Those are some of the searing images that aired on the major networks when Hurricane Milton made landfall on the Florida...
FCC Chair Rejects Trump’s Call to Revoke CBS Licen...
Federal Communications Commission chair Jessica Rosenworcel rejected former President Donald Trump's call to revoke CBS' broadcast license Thursday, calling it a familiar threat that "should not be ignored." (The Verge) "While repeated attacks against broadcast stations by the former...
DirecTV Enters FAST Lane With Free Ad-Supported St...
Thursday, on the last day of Advertising Week, DirecTV announced that it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, Nov. 15. (ADWEEK) The service will be available online and on mobile devices, and it...
Ukrainian Journalist Viktoria Roshchyna Dies in Ru...
Ukrainian journalist Viktoria Roshchyna, who had gone missing in Russian-occupied territories, has been confirmed dead while in Russian captivity, Ukrainian authorities reported. (RFE/RL) Roshchyna reportedly died Sept. 19 while being transferred from the southwestern city of Taganrog to Moscow,...
Gateway Pundit Settles Defamation Suit With Electi...
Far-right conspiracy site The Gateway Pundit settled a defamation lawsuit from Ruby Freeman and Shaye Moss, two Georgia election workers who were falsely accused of rigging the 2020 results. (CNN) After the 2020 election, The Gateway Pundit published a...
The Athletic, Yahoo Sports Partner on New Women’s ...
The Athletic, a subscription sports news site owned by The New York Times, and Yahoo Sports are teaming up to launch a new hub for women's sports coverage on Yahoo Sports' website and application. (Axios)
Allen Media Cuts 19 at Louisiana Station
Allen Media-owned station KADN in Lafayette and Acadiana, La., laid off staff due to "economic challenges." (TVSpy)
FT Exceeds £500M Annual Revenue for First Time
The Financial Times made more than GBP500 million ($652.8 million) in revenue for the first time in its history in 2023. (Press Gazette)
Hulu’s La Máquina Wants to Bring a Universal Spani...
Hulu wants to immerse audiences into the world of Mexican boxing. La Maquina, starring Gael Garcia Bernal and Diego Luna, premiered on Hulu this week, marking the streaming service's first Spanish language-produced original series, in partnership with Searchlight Television....
Domino’s Revives ‘Emergency Pizza’ to Solve Gaming...
Domino's is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the second flight of its "Emergency Pizza" campaign from agency of record WorkInProgress. Domino's Rewards members who spend $7.99 or...
Watch How the News Outlets Covered Hurricane Milto...
A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Times offices. Those are some of the searing images that aired on the major networks when Hurricane Milton made landfall on the Florida Peninsula...
Revolving Door Roundup: Blayne Alexander Joins Dat...
Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News since 2019 and previously reported on the 2020...