Marketing
Scripps Names Station Managers in Detroit and Salt...
Scripps has named Tim Kochenderfer and Leona Wood station managers for WXYZ and WMYD and KSTU.
Digital Tools to Elevate the Wine Experience With ...
Justin Noland on innovating in a restricted category and industry challenges.
Week of March 31 Evening News Ratings: NBC Nightly...
WNT stretched its total viewer lead over Nightly News to the largest in 30 years.
Subway Hires Ex-PepsiCo Marketing Chief Greg Lyons...
He previously led marketing for PepsiCo's North American beverage division.
The AI Trailblazers Power 100 Are Building the Fut...
The leaders in artificial intelligence unlocking new business possibilities.
Thought Leadership Is Doing a Lot of Following The...
A report on trend reports reveals a sea of sameness.
Week of March 31 Morning News Ratings: GMA and Tod...
GMA has won its total viewer battle with Today for the fourth straight week.
Brian Cox Is Actually Chill in Malibu Rum’s ...
Malibu and agency Wieden+Kennedy London kick off the summer drinking season with a breezy Brian Cox ad.
5 Ways Tariffs Are Set to Transform the Streaming ...
The streaming industry is preparing for the upfronts, making the timing of the tariffs particularly awkward.
Nickelodeon Partners With Starglow to Make Family-...
The two teamed up at the end of last year to develop podcasts for popular Nickelodeon titles like Dora the Explorer, Blue Clue's, and Paw Patrol.
ADWEEK’s 2025 Social Marketing Masters Deliv...
The people, brands and agencies showcasing the power of thinking social-first.
Best Buy Is Paying Influencers Who Recommend Produ...
Similar to Amazon and Walmart's influencer programs, Best Buy Creator will aim to drive new traffic and sales to the retailer's marketplace on BestBuy.com.
Infinite Reality Hits 150 Million Consumer Interac...
Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads or headsets, says the milestone points to where ecommerce...
Hi! It’s Duo: The Marketing Strategy Behind ...
Ranging from silly to threatening, Duo the Owl is the envy of social media managers.
Brands Are in Their Unhinged Mascot Era on Social ...
Duolingo, McDonald's, Scrub Daddy, and more are using absurd characters to connect with Gen Z.
Nexstar Asks Viewers to Support FCC Deregulation E...
The weighted wording of its stories lets viewers know it supports the effort in "eliminating rules and regulations that are no longer necessary"
EXCLUSIVE: McCann NY Eliminates CCO and Head of Gr...
McCann NY is streamlining leadership as two top execs depart.
CNBC and Fox Business See Ratings Increase Amidst ...
CNBC was at the center of a misinformation web on Monday.
4 Charts That Prove The White Lotus Effect Is Real...
While it might be difficult to describe how it all works, the White Lotus effect is impossible to deny.
Building a Better Burrito: Chipotle’s Chris ...
The QSR's chief brand officer on digital innovation and building brand love.