Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not...

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Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.

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Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.

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Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.

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The real value of Cannes lies far beyond the Croisette

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The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.

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Plus, how much it costs to sponsor a retail upfront.

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Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.

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ADWEEK was on hand to see the brands at a recent match between France and Senegal.

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Some of the tournament’s top creative taps into national culture and regional nuances.

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Practical insights for marketers looking to make an impact on their companies.

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The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.

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The ecommerce giant is also bringing ads to ChatGPT and Microsoft.

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Fox closes its upfront deals around a month earlier than last year.

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The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business

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In addition to agentic standards, WPP Media is developing its own buying agent for video.

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Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.

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The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts

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On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

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Two Omnicom vets fill Stacy DeRiso's shoes at the former IPG agency as she rises to Omnicom Media role

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