Marketing
Creator Marketing Platform ShopMy Raises $77.5 Mil...
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy's links to share products with their followers, and earn commission when they...
Here’s the Roundup for the Week Ending January 24
Happy Friday to all who celebrate. In this week's roundup featuring stories we didn't post this week for one reason or another, we see that a veteran journalist has retired and a fellow blogger points an insightful finger right...
Post Malone and Shane Gillis Come Knocking in Bud ...
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59 ad. The...
As Trump Looks for a US TikTok Buyer, 5 Details Co...
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and...
Indie Agency Known Is Saving Clients Millions of D...
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service...
David Beckham Discovers His Secret Twin Brother in...
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though, there's not just one David Beckham. In fact,...
ADWEEK’s TV Upfronts and NewFronts 2025 Calendar
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are. Though we're still early in the...
R/GA Wins Eli Lilly Social Business Amid Weight-Lo...
Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug Zepbound, according to sources. The agency will...
Cheetos Designs a Font With ‘The Other Hand’ and I...
Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is not ambidextrous, hijinks can ensue....
North Carolina Anchor Leaves Local TV to Work for ...
Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. Boniti was a political anchor and senior political reporter for more than 16 years at Spectrum...
Finding Comfort in Chaos: UTA’s Julian Jacobs on D...
The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs,...
SZA Showers Kendrick Lamar in Super Bowl Halftime ...
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line...
Meta Denies Users’ Claims That It’s Forcing Them t...
The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice President J.D. Vance's accounts, while TikTok users...
WhyHunger is the Non-Profit Partner of Cannes Youn...
National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025. WhyHunger provides resources to grassroots movements working to end hunger and poverty,...
CNN Revamps Weekday Programming Schedule Amidst La...
It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news with a revised...
TikTok Ad Performance Dips Following 14-Hour Shut ...
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and reviewed by ADWEEK, TikTok stated that the app...
Revolving Door Roundup: CNN and CBS News Swap Tale...
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international correspondent. During her 17-year CNN tenure,...
How Newsweek, Nearing Nine-Digit Revenues, Enginee...
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most...
Chris Pratt and Chris Hemsworth Rock Meta Ray-Ban ...
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables...
Drew Barrymore and Orlando Bloom Star in Teaser fo...
Either Drew Barrymore is a tone-deaf singer, or Orlando Bloom is a harsh critic of her musical performance. Turns out it may be a bit of both, according to a teaser for MSC Cruises' first Super Bowl ad. The...