Marketing
Lester Holt Makes 1st Public Remarks Since Announc...
Holt will join Dateline NBC full-time after departing Nightly News this summer.
The 2025 WNBA Draft Class Is Arriving With Built-I...
These aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
5 Immersive Brand Collabs for The Last of Us Seaso...
The brand collaborations include everything from cordyceps-infused food and drink to clothing inspired by characters from the popular series.
Cannabis Giant Trulieve and Ultimate Frisbee Meld ...
Cannabis giant Trulieve and Ultimate Frisbee have inked a deal for marketing activations, co-branded content and on-site exposure, initially spanning three states.
Louisiana Morning Anchor John Bridges to Retire Af...
Bridges started working at the station in 1992 as an assignments editor.
Trevor Birchett Named Chief Meteorologist at WATN ...
Birchett started working at the station in May of 2021.
Xbox Wants You to ‘Wake Up’ for Its New Global Bra...
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
Innocean Wins El Pollo Loco Creative Account From ...
After a competitive review, El Pollo Loco has dropped incumbent agency Organic and handed its creative business to Innocean USA, charging the Southern California shop with reviving the 50-year-old QSR […]
Huge Folds In Hero Digital, Adds AI and Performanc...
Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
Revolving Door Roundup: SpinCo Announces Senior Co...
MSNBC and CNBC's executive ranks are taking shape as the SpinCo spin-off deadline approaches.
Two Lawsuits Allege The Trade Desk Secretly Violat...
The adtech company faces new legal challenges over its use of consumers' personal information.
OpenAI Introduces New Program Aimed at Evaluating ...
OpenAI wants to establish clear benchmarks within specific industries.
Blake Keller Leaves WNEM in Michigan After 6 years...
He'd been reporting at the station since August 2019.
Yum! CMO Ken Muench on How Taco Bell, KFC, and Piz...
Calculated creativity and the return of physical spaces.
BritBox Battles the Streaming Giants, Betting on H...
BritBox has launched an ad campaign by Uncommon as it expands its presence in the U.S. market.
Dany Garcia’s Multimillion-Dollar Media Vent...
The new platform will center stories anchored in its Trailblazer archetype.
Here are the US Winners of NCM’s 2025 Young ...
NCM celebrated its 10th year as the U.S. Cannes Lions rep by announcing the 2025 Young Lions winners, who will represent Team USA in Cannes after impressing judges with Gen Z-driven creative work for WhyHunger.
People Are Surprised JCPenney Is Trendy. Its Comeb...
In a tough economy, the retailer's new CMO is touting its fashion credentials and value.
Lyft Strikes Deal With StackAdapt to Funnel More P...
The rideshare app is also working with Kevel to power its ad server.
For 25 Years, The Sims Has Delivered Amusement, Di...
The Sims lets you "redefine life on your own terms—there is no judgement,” said EA's Lyndsay Pearson.