Marketing
Marriott Relaunches Commerce Media Network Followi...
Marriott International first announced its ads business in 2022. Now, after three years of what the commerce media network’s general manager calls a “prolonged test and proof-of-concept period” alongside advertisers […]
Video Platform Rumble Hires First CMO In Ben Torre...
Torres' remit includes onboarding more creators and viewers, and engaging marketers amid Rumble's advertiser lawsuit.
Digital Media M&A Slows, but Signs Point to a ...
Dealmakers express a cautious optimism that the second half of the year could see a marked uptick in activity.
Ryan Reynolds Fights for the Underdogs in New Nati...
Deadpool's alter ego is the irreverent narrator of the iconic nature brand's latest show.
Pitch Deck: Olyzon Raises $5M to Bring AI Agents a...
The platform reaches over five billion monthly impressions.
Madwell’s Chris Sojka Tries to Sell $19M Jet Amid ...
The CEO of the recently-imploded indie agency Madwell is liquidating a private jet he bought less than a year ago.
Monday, June 9 Evening Cable News Ratings: Jesse W...
Day of the LA unrest continued to bring viewers to the cable news nets.
Kantar Taps Dentsu Veteran Jeff Greenspoon as Amer...
Jeff Greenspoon, a Dentsu veteran, has been appointed CEO for the Americas at Kantar, bringing with him over a decade of experience in global client solutions and innovation.
AI Image Generator Midjourney Sued by Disney, Univ...
Midjourney has been accused of producing replicas of copyright-protected characters via its AI image generation tool.
Rebag Joins Amazon Luxury, Selling Pre-Owned High-...
Louis Vuitton doesn't sell via Amazon, but shoppers can now get some pre-loved LV.
OneFox Gets Audience Targeting Boost With TransUni...
The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.
CBS Los Angeles Launches its Own AR/VR Studio
CBS Bay Area was the first to use the AR/VR weather set.
EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Min...
Ad buyers are happy about the prospect of lower CPMs, but worry about the potential tradeoffs.
NFL Goes Long With Genius Sports, Extending Data a...
NFL goes long with Genius Sports in extended data and tech deal as the company powers the league's sports betting data, stats, and Madden NFL Cast and gets more control of ad inventory through 2029
Lyft Taps DoubleVerify to Vet Ad Performance and S...
Lyft is partnering with DoubleVerify for ad verification across its platforms.
TikTok-Famous Skincare Brand BYOMA Breaks the Four...
First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.
Telemundo’s Marketing Blitz for 2026 FIFA Wo...
One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day.
R/GA Promotes Melissa Jackson Parsey to Global Chi...
R/GA promotes Melissa Jackson Parsey to global chief strategy officer.
Why American Eagle, Hinge, and The RealReal Are Be...
But not every brand should be on the platform, warn experts.
Salesforce’s New AI Agents Reduce Rote Marketing T...
Marketers can ask AI agents to “build a campaign to drive awareness for a new product line among high-value customers.”