Marketing
5 Marketer Moves to Know This Week: Klarna, Micros...
A roundup of this week's biggest marketing leadership moves
Neutrogena Responds to Hayden Panettiere Backlash:...
Brand admits it made the late actress feel 'unsupported' after terminating her contract following her public comments about postpartum depression.
Ads of the Week: 12 Campaigns That Caught Our Eye,...
Dunkin’, Coca-Cola, JCPenney, Disney, and more are behind the week’s most notable ads.
Retail Roundup: 8 Commerce Moves From Target, Citi...
Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon and TikTok
Week of Aug 10 Morning News Ratings: GMA Reclaims ...
GMA is back on top in total viewers after four weeks.
EXCLUSIVE: Omnicom Offloads Hundreds of Staffers W...
The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava
Sony WPP Rebate Fraud Allegations Reawaken Age-Old...
New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.
To Avoid AI Marketing Traps, Become a Hybrid CMO
The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
NFL Stars Show Off New Celebrations in Season Kick...
NFL players such as Bijan Robinson break out their best moves for new marketing push.
How AI Is Changing Tech Marketing with Iterable CE...
Why marketers are more powerful than ever—if they assemble the right team.
Walmart Boosts Full-Year Guidance Following 38% Ad...
The company raised its guidance on sales and earnings Thursday, after reporting a booming ecommerce business, high profit growth, and tailwinds from tariff refunds totaling $2.9 billion.
Lily Collins Signs on as Face and Shareholder of I...
CEO Danny Yeung tells ADWEEK how the supplement brand is bringing equity to the traditional endorsement model.
Texas A&M Drives New Track of Consumer Brand M...
Texas A&M races into new IndyCar sponsorships.
‘We Can’t Sell It Fast Enough’: ...
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
Target’s Profits Double as Roundel, Same-Day...
The retailer's ad business grew 28.6% year-over-year, while a $994 million tariff refund helped push earnings per share above $4.
Data Giant SAS’s Deal With Liverpool FC Sign...
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
OpenAI Is Taking Its Ad Business to 31 New Europea...
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.
ABC Sues the FCC, Claiming It’s Being Targeted Bec...
This lawsuit comes after an FCC order requiring ABC-owned and operated television stations to file early broadcast license renewals.
Entries Open for ADWEEK Tech Challengers to Watch ...
Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world. This […]
CNN Defends Journalist After White House Attack
A White House social media account lashed out at Kristen Holmes.












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