After a decade of acquisitions, the company is seeking new homes for its brands, according to five people familiar with its plans.

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Building long-term creator relationships and measuring cultural impact

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Beginning next month, advertisers will be able to customize which tiles they see in Kokai, filtering for the metrics and tools most relevant to their workflows.

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Thomas previously spent five years leading CBS News' flagship morning show.

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Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut

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As CEO, John Ternus will have to scale a services business beloved for its discretion.

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VML vet JJ Schmuckler joins to lead the digital transformation network into its next era

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For three days, the people who actually run social came together at Social Media Week to unpack what’s working right now and what’s coming next. Now, you can catch it […]

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The financial firm is working with Spectrum Reach, Tubi, and Warner Bros. Discovery.

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Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.

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Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial

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The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.

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Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot

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There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”

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The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.

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Every brand needs a competitor you choose to benchmark against and beat. 

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This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration.  […]

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This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]

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This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]

2 weeks ago 2

As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.

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