Marketing
US Open Shows How Brand Partnerships Are Serving a...
US Open partners American Express, Chase, and more step up their game for fans.
1 week ago
3
Ryan Wilson On Why Many Brands Still Don’t K...
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
1 week ago
3
Zocdoc and Gemini Are Making It Easier to Find Hea...
The two companies announced a partnership that allows Gemini users to find Zocdoc providers inside their chats.
1 week ago
2
Starbucks’ Unicorn Frappuccino Revival Fueled a Re...
Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.
1 week ago
3
Is The Trade Desk’s Turnaround Push Officially Und...
The Trade Desk's Kokai refresh and C-suite overhaul may indicate a new direction for the buy-side platform.
1 week ago
2
i-D Names Michiel Steur as Its First CEO
The media executive will begin the newly created role Oct. 1, working under Karlie Kloss’ Bedford Media.
1 week ago
1
The Trade Desk’s Kokai Refresh Ditches the Program...
The adtech company’s Koa agents are front and center in the Kokai platform’s redesign.
1 week ago
1
Amazon’s Marketing Takeover for Back-to-Scho...
The e-commerce giant aims to reach Gen Z, including a block party and concert at the University of Wisconsin.
1 week ago
1
Anthropic Has Never Signed a Licensing Deal, Yet N...
The artificial intelligence firm is less collaborative than its peers but has avoided litigation. Publishers are baffled.
1 week ago
1
Week of Aug 17 Morning News Ratings: Today Earns F...
Today was also the only morning show not to lose viewers in either measured category.
1 week ago
1
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
1 week ago
1
How the Broadcast News Networks Are Covering Dolly...
All three networks aired special reports in the 2 p.m. ET hour on Tuesday.
1 week ago
1
EXCLUSIVE: OpenAI Is Testing Exclusion Targeting f...
Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside
1 week ago
5
Bowen Yang and Ana Gasteyer Help Estée Lauder Ente...
Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.
1 week ago
2
Uber’s Back-to-School Campaign Wants to Turn...
Uber's back-to-school campaign helps teens manifest their hopes and dreams.
1 week ago
3
State Farm’s Football Campaign Taps Skattebo and M...
Jake From State Farm teams with Cam Skattebo, Fernando Mendoza, and more.
1 week ago
3
EXCLUSIVE: Leaked Deck Outlines The Trade DeskR...
The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.
1 week ago
3
Theo James and David Beckham Bring Stella Artois I...
‘The Gentlemen’s Serve’ is the first major campaign since Netflix and AB InBev signed their multi-year partnership.
1 week ago
1
Fantasy Football at 35,000 Feet: How ESPN and Unit...
United's Starlink Wi-Fi brings fantasy football to the skies with live ESPN broadcast.
1 week ago
9
Rewatch the Late Dolly Parton’s Iconic Ads Over th...
For more than 40 years, Parton lent her personality to everything from Super Bowl spots to local Tennessee infomercials
1 week ago
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