Marketing
Disney, Google, Etsy, and More Brands Rush the Cou...
WNBA All-Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for brands like Etsy and Unrivaled.
Arthur Sadoun Says Clients ‘Don’t Care...
As Publicis Groupe flies high, CEO says narrative around rival holdco upheaval is 'hurting' ad land.
PubMatic Launches AI Sports Ad Marketplace for Liv...
PubMatic is rolling out an AI-enabled marketplace that allows brands to buy premium live sports inventory across CTV publishers.
Forecasters See Tough Times Ahead for X’s Ad...
Indeed, advertising may not play a big role in the platform's future strategy.
Criteo and Mirakl Team up to Make It Easier for Sm...
The two companies are piloting a marketplace integration for retailers.
Nearly Half of Meta Creator Ads Ignore Key Best Pr...
Findings from CreativeX analyzed 1.6 million Meta and TikTok ads.
Meat Snack Brand Yumbo Drops a Cheeky Satire as It...
The work, filmed mockumentary-style, comes from recently named AOR Havas Chicago.
View the Pitch Deck Tracksuit Used to Raise $25M, ...
Tracksuit operates on a subscription model of $19,000 annually.
Publicis Upgrades 2025 Guidance Following Mars and...
Publicis Groupe has posted another prosperous quarter.
HP Is Launching an Ad Business With Laptop-Targete...
With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
Estée Lauder Hires Nestlé Marketing Chief Aude Gan...
The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.
Delta to Increase AI Use in Determining Airfares
Delta's AI use currently affects 3% of its domestic flights.
WBMA Chief Meteorologist James Spann Responds to C...
It was not caused by Democrats or Republicans, he said.
Timothée Chalamet Meets a Mangelwurzel in Cash App...
Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.
Cannes Has Become a Festival of Great Work and Gre...
How long can we keep living in a parallel universe of clever stories we tell ourselves—rather than facing the outside world as it actually is?
Agentic Adtech Firm Clinch Scraps CPMs for Monthly...
Clinch's pivot to flat-fee model marks a departure from how most adtechs traditionally monetize.
Why U.S. Bank Is Joining the Happy Gilmore 2 Unive...
The brand's CMO explains how it partnered with Adam Sandler’s Happy Madison to weave itself into the film’s story.
Post Rebrand, Seattle Reign FC Is Looking for the ...
The NWSL team is growing its queendom, with Alaska Airlines as the newest partner.
Pacers and Hartbeat Sell Indianapolis at WNBA All-...
Pacers and Hartbeat launch WNBA All-Star Fever Fest comedy and concert event, which begins Kevin Hart's production company's tenure as 'cultural curator.'
Artists Turn Apple’s ‘Shot on iPhone&#...
Apple brings together global photographers and illustrators for its latest marketing campaign from TBWA\Media Arts Lab.