Marketing
Fortune 500 CMOs Turn to Freelancers in Major Tale...
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
EXCLUSIVE: Higgsfield Wants AI to Direct Your Next...
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
The Trade Desk’s Revenue Rose 14% in Q4, But...
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
As Netflix Deal Hangs in Balance, Paramount CEO Co...
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
Week of Feb. 9 Cable News Ratings: Total Viewers G...
Fox News had its highest-rated week in total viewers and the demo since September 2025.
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest ...
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
Week of Feb. 9 Morning News Ratings: Today Leads f...
Today was the only broadcast with week-to-week gains.
Week of Feb. 9 Evening News Ratings: Nightly News ...
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
TV Viewership in January 2026: Media Breakdown
Disney had the largest share increase for the month, with YouTube remaining the leader.
Indivior Returns to Havas With U.S. AOR Assignment...
Pharma marketer unifies creative, media, and CX under the holdco
American Eagle Goes Country With Bailey Zimmerman ...
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
The Unilever CEO Has a New Marketing Doctrine, and...
Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
Fandom Over Funnels: Marian Lee of Netflix on Cult...
How to build a marketing strategy around culture, not campaigns.
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-...
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
How CBS Survived and Thrived With a 50-State Scave...
The celebration for Survivor's 50th season transformed the US into a real-world game.
Intelligent Beauty: How Ulta Beauty Uses AI Person...
Plus, why wellness has become inseparable from beauty.
DoorDash’s Toby Espinosa on Commerce Media T...
Plus, how the delivery service built one of the fastest-growing media networks.
Shobha Sairam Joins McCann New York To Bolster Its...
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office.
CMOs Are More Focused On Growing Revenue Than Bran...
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
















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