Marketing
Disney, Google, Etsy, and More Brands Rush the Cou...
WNBA All-Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for brands like Etsy and Unrivaled.
1 week ago
2
Arthur Sadoun Says Clients ‘Don’t Care...
As Publicis Groupe flies high, CEO says narrative around rival holdco upheaval is 'hurting' ad land.
1 week ago
1
PubMatic Launches AI Sports Ad Marketplace for Liv...
PubMatic is rolling out an AI-enabled marketplace that allows brands to buy premium live sports inventory across CTV publishers.
1 week ago
1
Forecasters See Tough Times Ahead for X’s Ad...
Indeed, advertising may not play a big role in the platform's future strategy.
1 week ago
1
Criteo and Mirakl Team up to Make It Easier for Sm...
The two companies are piloting a marketplace integration for retailers.
1 week ago
1
Nearly Half of Meta Creator Ads Ignore Key Best Pr...
Findings from CreativeX analyzed 1.6 million Meta and TikTok ads.
1 week ago
1
Meat Snack Brand Yumbo Drops a Cheeky Satire as It...
The work, filmed mockumentary-style, comes from recently named AOR Havas Chicago.
1 week ago
1
View the Pitch Deck Tracksuit Used to Raise $25M, ...
Tracksuit operates on a subscription model of $19,000 annually.
1 week ago
1
Publicis Upgrades 2025 Guidance Following Mars and...
Publicis Groupe has posted another prosperous quarter.
1 week ago
1
HP Is Launching an Ad Business With Laptop-Targete...
With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
1 week ago
2
Estée Lauder Hires Nestlé Marketing Chief Aude Gan...
The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.
1 week ago
1
Delta to Increase AI Use in Determining Airfares
Delta's AI use currently affects 3% of its domestic flights.
1 week ago
2
WBMA Chief Meteorologist James Spann Responds to C...
It was not caused by Democrats or Republicans, he said.
1 week ago
1
Timothée Chalamet Meets a Mangelwurzel in Cash App...
Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.
1 week ago
1
Cannes Has Become a Festival of Great Work and Gre...
How long can we keep living in a parallel universe of clever stories we tell ourselves—rather than facing the outside world as it actually is?
1 week ago
1
Agentic Adtech Firm Clinch Scraps CPMs for Monthly...
Clinch's pivot to flat-fee model marks a departure from how most adtechs traditionally monetize.
1 week ago
3
Why U.S. Bank Is Joining the Happy Gilmore 2 Unive...
The brand's CMO explains how it partnered with Adam Sandler’s Happy Madison to weave itself into the film’s story.
1 week ago
2
Post Rebrand, Seattle Reign FC Is Looking for the ...
The NWSL team is growing its queendom, with Alaska Airlines as the newest partner.
1 week ago
2
Pacers and Hartbeat Sell Indianapolis at WNBA All-...
Pacers and Hartbeat launch WNBA All-Star Fever Fest comedy and concert event, which begins Kevin Hart's production company's tenure as 'cultural curator.'
1 week ago
2
Artists Turn Apple’s ‘Shot on iPhone&#...
Apple brings together global photographers and illustrators for its latest marketing campaign from TBWA\Media Arts Lab.
1 week ago
2
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