Temu's share of impressions in the Google auctions has cratered to 0% in the past week.

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The company hopes a shift in marketing strategy will position Puma to win in an increasingly competitive landscape.

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On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.

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Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.

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After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.

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The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.

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Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.

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SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an event owned by SMG. The event will take place...

1 week ago 11

In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness––from sniffing out rumors to convincing over a dozen inside sources to speak about...

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Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.

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A new case study from the startup found that viewers warm to commerce on the big screen as they grow more familiar with it.

1 week ago 9

Publicis Groupe CEO says clients are 'cautious but combative' following a strong Q1.

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He takes over for Sue Ramsett, who was the gm from April 2017 until March 2025.

1 week ago 9

Rachel Maddow Show and Jake Tapper were on top for MSNBC and CNN, respectively.

1 week ago 10

The acquisitions of Instagram and WhatsApp were not about eliminating competition, the tech exec said.

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Knapp is set to step down as a 5 p.m. anchor in late May 2025.

1 week ago 11

Zoom has hired Kimberly Storin as its new chief marketing officer (CMO). The exec joins from Zayo Group, a communications and bandwidth infrastructure provider, where she served as CMO since […]

1 week ago 11

The premise asks contestants to choose between real and fake headlines from Donald Trump's first 90 days in office.

1 week ago 9

The IPG-owned agency’s creation of a CAIO is “a core business strategy."

1 week ago 11

Payne's pro-tariff coverage has stood apart from most news outlets.

1 week ago 9