Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into...

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Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to...

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WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. "On November 3, 2024, Joy Agape was born...

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When you're a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don't result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a...

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Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing...

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You can't just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe. The Combat MFG brand has produced bats for baseball and softball players since 2004 and has a distinct...

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Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December 26, and has created Squid...

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In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul Brenner, svp of global retail media and partnerships at...

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On Oct. 17, L.A.-based athleisure brand Alo Yoga created an Instagram post featuring Kim Seok-jin, 31, a member of the blockbuster K-pop boy band BTS, modeling a $158 Make Waves Hoodie in heather gray. "Introducing our newest global ambassador:...

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As Amazon's revenue and stock price continue to climb, the company is also pulling back. Between January and August, Amazon cut its U.S. ad spend by 20%--equivalent to $700 million--compared to the same time in 2023, according to estimates...

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LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and...

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In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a...

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Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they fully immerse themselves in...

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The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion -- Paramount netted a total of $6.73 billion in...

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While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment...

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The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2 million - profit for the quarter....

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The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black, and other non-white people--already represents the majority in several states...

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McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including McCann, MRM and Craft, and offices in Toronto, Montreal, and Calgary. In her...

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Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House, investment, merger, and acquisition activity across media,...

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Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to Baltimore, Degler worked as the weekend morning meteorologist at...

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