This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These brands have proved their worth, and in many ways, have built […]

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AI brands are seeking emotional connection, while consumer brands are using anti-AI sentiment to promote their own authenticity.

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Sanjay Gupta, CNN’s chief medical correspondent, is not your average journalist. He’s also a brain surgeon, a professor of neurosurgery, and a former White House fellow.  Through his deep expertise […]

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It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using it.

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Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.

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New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

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Stanley’s chief product and brand officers help vet new partnerships.

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From kitchen cabinet chaos to category-defining CEO, Kat Cole has transformed AG1.

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Sharon Price John shares how the toy retailer proved its business model and expanded its fanbase.

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Netflix's CMO says the streamer pitched partners three years ago and 'nobody answered.'

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ESPN Bet will be rebranded to theScore Bet starting Dec. 1.

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WPP deepens $400 million partnership with tech giant.

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The Omnicom agency is aiming to help advertisers move beyond return on ad spend.

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CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta's newspaper as a modern media company.

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