Marketing
Summer Bash Taps Into Wrestling’s Expanding Cultur...
Co-produced by Nue and The Masked Man Show, Summer Bash is a brand-backed fan event merging podcasting, hip-hop, and wrestling culture ahead of WWE’s SummerSlam weekend.
Michael Kassan Says He ‘Feels Good’ Af...
The bad blood between renowned media advisor Michael Kassan and United Talent Agency has come to a close.
Advertisers Can Now Target Home Depot Shoppers on ...
Home Depot's shopper data includes signals from about 3.5 billion visits to its website every year, and interactions at its 2,300 retail stores.
Hip-Hop Artist Kendrick Lamar Launches New Creativ...
Project 3 will expand creative resources for both corporate and independent businesses.
WKYC in Cleveland Promotes From Within for News Di...
Julie Flynn has worked as assistant news director at WKYC since September 2023.
Move Over, American Eagle: 5 Other Big Campaigns T...
Even if your WiFi’s been out or the dog hid your phone, odds are you felt the earthquake earlier this week, loosed by twentysomething actress Sydney Sweeney’s coquettish ads for […]
Here Are the Cable News Ratings for July 2025
Fox News finished the month as the highest-rated network in all of television during primetime.
Meta’s AI Boosts Ads, Lifting Revenue to $46.6B
AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely thanks to AI unlocking greater efficiency and gains across our ad system," said CEO Mark Zuckerberg.
Visa Scores Cardholders Tickets for 2026 FIFA Worl...
Visa's early draw seats enhance global strategy, including soccer parks, superstar ambassadors, and Super Bowl and Olympics trial runs
Google Will Use Machine Learning to Estimate Users...
Google is testing a tool that uses machine learning to estimate whether a user is underage—and can proactively block sensitive advertising categories.
Thanks to Covid Habits, Millions Are Still Loafing...
Earlier this week, furniture brand La-Z-Boy, the leading maker of recliners, took the wraps off a new logo and visual identity. The company had two good reasons for doing it. […]
American Eagle’s Campaign Is a Story of Ill-...
Sydney Sweeney was tapped to secure the male gaze, but how does that sell denim to women?
Astronomer’s Response Is How You Win the Int...
A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and lead the response.
Nexstar Names Mark Garcia GM of KVEO in Texas
Garcia comes from Nexstar's KMID in Midland-Odessa, where he's been since 2020
EXCLUSIVE: TikTok to Roll Out New Tool for Adverti...
Engaged Session tracks on-site engagement beyond the click, giving brands deeper insight into post-ad user behavior.
Starbucks Sales Slide Again, but Gen Z Is Vibing W...
CEO Brian Niccol says customer value perceptions are at a two-year high following 'Hello Again' campaign.
Fueled by Big Money and Bold Hires, Mark Zuckerber...
Zuckerberg's vision for AI centers on personal empowerment, with smart devices that understand users’ contexts and help them throughout the day.
Behr Taps Pinterest and 29 Influencers to Promote ...
The paint company increased its budget 15% year-over-year.
Ajaz Ahmed’s Studio.One Plants a Flag in the...
Studio.One, the agency founded by AKQA founder and former CEO Ajaz Ahmed, has expanded to the U.S. Ahmed launched Studio.One in May after resigning from WPP, where he worked for […]
MLS and 2026 FIFA World Cup Sponsors Aim for Commo...
MLS and 2026 FIFA World Cup brands Michelob Ultra, The Home Depot, and Adidas support the league as it grows in North America.