After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads 

2 weeks ago 13

The risk isn't that tech ruins Cannes, it's that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.

2 weeks ago 9

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.

2 weeks ago 9

The dominance of YouTube has helped normalize free, lower-budget, creator-centric content, a tailwind for the once overlooked FAST ecosystem.

2 weeks ago 8

Fox rolls out new agentic capabilities across linear and digital.

2 weeks ago 9

Here’s how Code and Theory took a project vibe coded over the weekend and, in over a month, turned it into a product it might sell in the future.

2 weeks ago 8

At Cannes, we are gifting people real charitable dollars from major donors, that they can direct to a nonprofit on the Inspired platform. People will get to choose from incredible organizations tackling hunger, health, education, climate, disaster relief and...

2 weeks ago 7

We are introducing Communications Vanguard by ADWEEK. It’s a platform expressly built to respond to the realities C-level communications leaders experience and are driving every day.

2 weeks ago 8

Amazon's ad empire sprawls across search, TV, and programmatic.

2 weeks ago 7

The duo's top marketers discuss bringing a 40-year partnership to soccer's biggest stage

2 weeks ago 9

AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.

2 weeks ago 8

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]

2 weeks ago 14

Ad industry is not immune from the effects of the Iran War, according to WARC's latest forecast

2 weeks ago 7

Pentaleap and Zitcha want to bring retailers' ad and merchant teams together.

2 weeks ago 10

Adobe's Lions Creators partnership comes as brands and platforms compete for influence.

2 weeks ago 7

Verizon brings back Dr. Evil, the iconic villain from the Austin Powers movie franchise.

2 weeks ago 7

M&A in tech and advertising got off to a slow start in 2026, but ahead of Cannes, the whales are starting to breach.

2 weeks ago 6

As savings from automation savings become less of a differentiator, the real variable in every deal is whether the business can last.

2 weeks ago 7

Most founders think M&A is a numbers game. The ones who win know it's a story problem.

2 weeks ago 7

A founder who's been on both sides of the table — selling companies and buying them — breaks down what acquirers actually want from owners eyeing an exit.

2 weeks ago 8