The retailer is working with LiveRamp to create custom audiences.

1 week ago 2

Fox News was the only network to see a decline across either daypart, but still led its cable rivals.

1 week ago 1

Madwell, the indie agency that shuttered in April after its financial strain worsened following a fallout between its cofounders, told some vendors that it may not be able to fulfill outstanding payments.

1 week ago 1

The suspect got away with the Toyota and the camera gear inside.

1 week ago 1

Digitas has created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer— to guide the agency in an AI-driven future.

1 week ago 1

Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.

1 week ago 3

The cuts represent 3.5% of Paramount's domestic workforce.

1 week ago 3

World News Tonight retained its usual No. 1 spot in both measured categories.

1 week ago 3

The demo gap between GMA and Today narrowed to 65,000 viewers.

1 week ago 3

A recent roundtable highlights the growing pressures on agencies backed by private equity: the challenge of scaling quickly, adapting to financial oversight, and integrating new acquisitions while maintaining creative integrity.

1 week ago 3

NWSL and theSkimm pitch more women's sports in media deal as newsletters and podcasts would feature highlights and recaps, but focus on soccer players beyond the confines of the game.

1 week ago 1

Boff says marketers get the work they deserve—especially if the brief is unclear.

1 week ago 2

Google Search is undergoing a massive transformation.

1 week ago 2

Advertisers will be able to measure and optimize digital video and CTV campaign effectiveness using EDO’s syndicated outcomes data in a programmatic platform

1 week ago 3

The retailer says 70% of its loyalty members stream on Roku.

1 week ago 3

In this episode of Adspeak, we unpack the questions of why DoubleVerify is suing Adalytics, the likelihood of Adalytics coming out on top, and, more fundamentally, whether Adalytics is a force for good in the industry.

1 week ago 3

The major news networks have been covering the unrest since the weekend.

1 week ago 3

Pelley said that any apology to the Trump administration would be "damaging" to CBS News.

1 week ago 4

New chief brand officer Kate Ridley outlines her culture-first strategy to expand Stanley’s brand image.

1 week ago 4

Salinas NBC affiliate KSBW said it has continued to dominate local news ratings on the Central Coast.

1 week ago 4