Marketing
Inside Paramount’s 2026 Upfront Dinners
These are Paramount's first upfront dinners following its $8 billion merger with Skydance.
Beats and Jennie Are Back Together With an Unrelea...
K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.
After Building In-House Agencies for Brands, Jeffr...
The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services
Index Exchange Welcomes DSPs into New Cloud Infra,...
Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.
Gallo’s Britt West on Fixing Wine’s Re...
Challenging some marketing misconceptions about the challenges facing the wine industry.
Inside Coachella’s Off-Site Events That Are Rewrit...
Brands are skipping the festival grounds and staging their own moments off-site
Marketers Need to Stop Chasing Data and Start Harn...
This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that […]
Consumers Are Taking a New Purchase Journey on Soc...
This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But […]
If Comments Are the New Frontline, How Is Your Bra...
This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand […]
Social Media Marketing Enters Its AI Intelligence ...
This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, […]
What Social Media Success Looks Like in a Post-Fol...
This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count […]
EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbo...
The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.
6 Coachella Brand Activations That Were Actually W...
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]
Jellyfish Wants You to Use Large Language Models t...
The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions.
Entries Are Now Open for ADWEEK Team Visionary Awa...
ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]
Focus on Partnerships, Not Paychecks: Why Agencies...
Three agency leaders on why legacy and fee-based are no longer viable.
Casper Returns to Advertising With Daymares You Ca...
Casper hopes to regain momentum with first work from Orchard.
Ticker: Brian Williams Teams With Netflix for New ...
Christine Romans to get a two-hour show on NBC News Now.
Week of April 6 Cable News Ratings: Artemis II Cov...
Artemis II and Iran coverage led to viewership for cable.
Week of April 6 Evening News Ratings: WNT Stays on...
ABC News also led the way with coverage of Artemis II's return.












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