Forget the pressure to niche down. In 2025, versatility is the real flex. For years, we've been told that, rather than try to be all things to all people, we should find a specific skill and focus...

23 hours ago 1

The new Sector Plan pledges to nearly double business investment by 2035, promising skills programmes, research funding, and local support to ensure the UK’s creative industries thrive across every...

23 hours ago 1

London studio Ragged Edge has overhauled its own brand identity, swapping neon for earthier tones and a constantly shifting horizon motif. The refresh reiterates the agency's refusal to settle for...

23 hours ago 1

In a sea of sterile tech tools, Kin is an AI app that feels like a confidant, thanks to a long-term collaboration with Studio Morfar that combines creative storytelling with growth strategy. AI is...

1 day ago 1

Manchester's streets will transform into a creative playground this summer as Music for the Senses delivers more than 80 artworks celebrating the city's musical heritage. Creatives seeking inspira...

1 day ago 1

After experiencing muddy boots and magical moments across four decades, here's one veteran's honest take on the world's biggest green-field festival. I have been trudging through the fields of Wor...

3 days ago 1

Creative Boom is on the ground at Glastonbury Festival, where the art-led Shangri-La area has just opened its gates. Here's why those without tickets should care. So here's the thing about art gal...

4 days ago 1

Some of the spreads in the new Willis Wonderland pop-up book took two months to perfect, and for illustrator and designer Neal McCullough, it was a labour of love. For Northern Ireland-based desig...

4 days ago 1

As part of our Caregiving & Creativity theme, we speak with Kelly Mackenzie, founder of White Bear, about learning to delegate, redefining hustle, and how becoming a parent reshaped her relatio...

4 days ago 1

Glitterbox's fresh global campaign is complete with five dance floor muses, punchy palettes and a rallying cry that it's all 'Made For The Dancefloor'. When Glitterbox burst onto Ibiza's club circ...

5 days ago 1

This boundary-blurring F&B brand from M — N Associates proves that two stories are better than one. There's no shortage of rooftop bars in Ho Chi Minh City, but few offer quite the experience...

5 days ago 0

From band rehearsals to brand strategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at...

5 days ago 0

Acrylicize's inaugural Joy festival brought together artists, designers and cultural explorers for two days of creative exchange in East London. In a world saturated with digital noise and divisio...

6 days ago 2

Bringing together fitness, wellness, and lifestyle businesses worldwide, Playlist sets a new vision for a more personalised, human-centred experience economy powered by technology but led by connec...

6 days ago 1

From AI and authenticity to the rise of the creator CEO, these are the big ideas shaping the future of creativity, as heard on the Croisette. Cannes Lions 2025 felt like a festival in flux. Yes, t...

6 days ago 1

Creative Boom was on the ground at Cannes Lions, where amid the noise and spectacle, The Neu Project quietly created something radical — a calming, neuro-inclusive space designed by and for neurodi...

6 days ago 1

After a decade of flying under the radar, the design studio behind Saie Beauty, Away and The Nue Co. is finally stepping into the spotlight. In an exclusive interview, Abbey Bamford speaks with Com...

1 week ago 1

Creative Boom was on the ground at Cannes Lions 2025 and spotted a shift: more indie creatives, more opportunities, and a new wave of passes designed to open doors. Here's what you need to know – a...

1 week ago 2