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Creative agency Thisaway's rebrand isn't just a li...
In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a f...
Whistles marks 50 years by casting 50 customers fo...
Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single day and backed by new positioning and a sig...
Whistles marks 50 years by casting 50 customers fo...
Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single day and backed by new positioning and a sig...
Mother Design gives psychic platform Keen a folk-a...
The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. When I saw the name Keen land in my inbox on Wednesday night, I imme...
How Kent Wood pivoted to motion design at 30, and ...
The founder of Kwoo Studio discusses his career pivot, his move to another continent, and his approach to self-promotion. Right now, many of us are contemplating either a career change or a geographic...
The kinesiologist who now animates furniture: how ...
The founder of Kwoo Studio discusses how he's made a name for himself after a career pivot and a move across the Atlantic. Right now, many of us are contemplating either a career change or a geographi...
This clever design trick by Guinness means it can ...
A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be won...
How Form solved the classic two-logo lockup proble...
By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever worked on a sponsored eve...
Meet Sarah Martinon, the illustrator luxury houses...
Instead of turning to AI for their latest campaigns, Hermès and Chanel hired the Paris artist. The result is something widely loved online, and not just by creatives either. We speak to the human who...
A logo hiding in plain sight: how The Train Factor...
It was once where Finland built most of its trains. Now it's a cultural destination with restaurants, theatre and galleries. To bring it all to life, the identity began with a lifting symbol found on...
'Just to keep drawing': The tale of how Innes Clar...
From burnout after art school to designing menus and posters for London's restaurant scene, the illustrator talks us through her journey and key learnings. When you hear about a graphic design job sta...
Meet Danna Gutiérrez aka Gallina Clueka: The proje...
The Bogota-based artist explains how a collection of hand-pinched ceramics, made in the days after an earthquake hit her home country, became a meditation on what keeps the world habitable. Danna Guti...
Thomke Meyer's dynamic illustration are inspired b...
The illustrator talks about the winding path that led her to editorial covers for Die Zeit, Elle, and Der Spiegel, and the graphic novel she's now building. In Thomke Meyer's illustrations, you'll spo...
Counter-Print's new book argues merch is making a ...
The dynamic duo behind one of our favourite bookshops believes merchandise has re-emerged as a powerful marketing tool. We find out more about their latest title. Merchandise is like a quiet friend wh...
Why Studio Kiln swapped Cornwall for London
The award-winning studio has spent years proving creativity doesn't need a postcode. So why are they now heading for the Big Smoke? Even in 2026, some people get sniffy about the idea of running a des...
Why your favourite mindfulness tool might be train...
Struggling with your mental health, but yoga, breathing exercises and meditation aren't helping? Nervous system expert Jonny Miller has a fresh suggestion. You've been going through a tough time, wres...


























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