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R/GA Appoints Urvashi Shivdasani as First Global C...
Shivdasani is the agency's first global C-suite hire under new ownership.
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The largest share of money now goes to paid media.
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Former Google, MNTN Execs Raise $5.5M to Help Bran...
Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and targeting ads on streaming TV.
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‘Media Slides at the Back’ Has Never Served Your B...
One big reason this happens is the knee-jerk dismissal of media planning as boring.
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