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How Walrus Got Celebrities to Donate Time to Win O...
It's difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki,...
Watch Kamala Harris on Saturday Night Live
Kamala Harris finally met "Kamala Harris" on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played by Maya Rudolph. "It's nice to see you Kamala,"...
Election Night 2024 Set Tours: NewsNight to Showca...
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the...
Election Night 2024: CBS News Shares Its Coverage ...
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network, she...
Overnight Cable News Ratings for Oct. 22-24: Kamal...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was the clear winner in the Adults...
Resume Rewind: How C2 Montréal CEO Anick Beaulieu ...
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that...
5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close race between Vice President Kamala Harris and...
Move Over, Beyoncé. Content Is Having Its Own Rena...
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But...
Jai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies...
Apple’s Olympics Parody Shows Off Power of New Mac...
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the collective Megaforce, the playful film depicts...
Levi’s, MTV, Coca-Cola, and McDonald’s Among First...
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate,...
Nielsen Gets First-Party Streaming Data Integratio...
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National Panel measurement. According to Nielsen, the approval makes the measurement company the first accredited...
Gap’s Creator Choir Throws it Back to the ’90s Wit...
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir of...
3 Things Brands Must Keep in Mind to Get Diwali Ri...
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items,...
Election Night 2024: Fox News Media Shares Its Cov...
Fox News is going state of the art for its Election Night edition of Fox News: Democracy 2024. The network will debut immersive graphics technology in Studio M--its election coverage HQ in New York City--as well as several technological...
Etsy Holiday Campaign Answers Waldo’s Existential ...
People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book...
OpenAI’s ChatGPT Search Goes Live, Taking On Googl...
On Thursday, OpenAI added an artificial-intelligence-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and San Francisco startup Perplexity. (ADWEEK) ChatGPT search offers up-to-the-minute sports...
2 Journalists Killed in Separate Incidents in Mexi...
Two Mexican journalists were shot dead in less than 24 hours in western states, according to authorities, as the country faces a flare-up of violence in the region. (Reuters) Journalist Mauricio Solis of news page Minuto por Minuto was...