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Former Republica Havas CCO Launches New Agency
Tony Waissmann's 52 aims to strip out bureaucracy and make more work.
Sony’s NFL Headsets Are Already Delivering M...
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
Ticker: Actor Martin Sheen Highlights MSNBC Live E...
The broadcast networks and CNN switch to the Associated Press as an election data source.
Mark Consuelos-Backed Soccer Club Makes Authentici...
Mark Consuelos and Matt Rizzetta go behind the scenes of marketing Italy’s Campobasso FC.
Meta Is Testing Skippable Ads on Instagram Reels, ...
The social platform is not sharing revenue with creators.
Streaming Ratings, Week of September 15: Tyler Per...
After two weeks at the top, Netflix’s Wednesday fell to third place
OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos...
Users are creating videos that reference longstanding antisemitic tropes.
NBA Makes a Big Play to Help Viewers Stream Games ...
The NBA's 'tap to watch' initiative connects fans with the streaming platforms showing the games.
ANA Masters Aims to Stop Looking Back
The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action
Marketers on the Move: Hires and Departures at Cad...
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Google’s Privacy Sandbox Is Officially Dead
The elimination of many remaining Privacy Sandbox APIs come six months after third-party cookies got a reprieve in Chrome.
McCain Introduces Masala Fries With Sights and Sou...
McCain Foods is launching its new South Asian-flavored products—Masala Fries and Chili Garlic Potato Bites—with a campaign that pays homage to the songs and dance of Bollywood. Created with Rethink […]
Ads of the Week: 7 Campaigns That Caught Our Eye
Apple, Gushers, Bobbie, and more are behind this week’s standout ads
Week of Oct. 6 Cable News Ratings: Declines Across...
The networks experienced double-digit losses in the primetime demo.
Meta Withdraws From MRC Brand Safety Audits, Loses...
The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.
EXCLUSIVE: Liquid Death Secures a National Ad in S...
It will mark the second Big Game spot for the canned water brand.
The Upstart Workwear Brand Redefining Sports Spons...
The private suites at Boston’s Gillette Stadium boast well-stocked bars, leather seats and, of course, a commanding view of the field. The rental costs for these luxury perches start at […]
CNN’s Streaming Subscription Tier Is Launching on ...
CNN is touting a special one-year introductory price of $41.99 for the new streaming product.