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In a World … of Movie Trailers, The Golden Trailer...
The founders of the trailer-centric awards ceremony reveal how the art form has changed over 25 years.
Bag Fees May Boost Southwest Revenue—at the Cost o...
'Bags Fly Free' was a promise, a differentiator, and even part of the brand.
ADWEEK Launches Inaugural Team Visionary Awards
Celebrating teams that execute sharp business strategies and bring iconic brands and resonant campaigns to life.
April 2025 Media Distributor Gauge: YouTube Makes ...
YouTube and Paramount Global recorded the highest month-to-month increases at 0.4%.
Every Story’s an Ad Now
The lines between content and commercial are blurring amid launches like WBD Storyverse.
Streaming Ratings, Week of April 21: Netflix’s You...
Only two titles crossed the billion-viewing minutes threshold, both belonging to Netflix.
Thursday, May 22 Evening Cable News Ratings: MSNBC...
The Five was first for Fox News, while Jake Tapper took that spot for CNN.
Wednesday, May 21 Evening Cable News Ratings: 5 p....
The Five was first for Fox News in total viewers, while the 5 p.m. hours of The Lead and Deadline: White House led for their respective networks.
Food52 Cofounder Amanda Hesser Steps Down
Hesser co-founded Food52 16 years ago alongside Merrill Stubbs, reinventing food media for the digital age.
Salesforce to Buy Informatica for $8B
The deal is expected to close in Salesforce’s fiscal year of 2027, subject to regulatory approval.
Immersive and Personal: Marketers Share Where They...
With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world […]
NBA Playoffs Take It to the House for Global Fan F...
NBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
As Agencies Move Behind the Scenes in Cannes, Spor...
As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.
Overdrive Fights Stigma to Make Partying Safer
Overdrive, the latest venture from the team behind Starface, has faced an uphill journey since launching its drug testing kits.
Here’s How Capri-Sun Made a Lilo & Stitc...
Capri-Sun is a Lilo & Stitch in-movie integration, but not a promotional partner.
Ad Agency Employees Wary of Industry Consolidation...
Many worry ongoing M&A activity will negatively affect jobs and clients.
Cannes Lions Introduces Safe Zones Staffed by Trai...
Their introduction follows several women speaking out about their experiences of sexual harassment and assault at the 2024 event.
Not All AI Is for Profit. Meet Google’s Civic Tech...
The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.