The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations. 

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Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform’s owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening.  Musk, who purchased Twitter […]

1 week ago 2

Tim Hortons and Mattel give the PWHL its own dolls as the game's North American influence expands.

1 week ago 4

MSNBC and CNN's top shows at 4 and 5 p.m. ET, respectively, were led by fill-in anchors.

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MLB and Sephora drive home big wins for women's softball as the first AUSL season nearly doubled the sport's viewership on ESPN and brought in new brand partners.

1 week ago 2

Mark Goldstein, the influential former CMO of BBDO and Fallon and founder of consultancy Eleven, has died at 77, leaving behind a legacy of mentorship, innovation, and industry-shaping leadership.

1 week ago 4

NBC News promoted Michelle Perry to a new role overseeing all editorial units across Washington, D.C.

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Exact prescriptions for success with GEO, or Generative Engine Optimization, remain elusive, but understanding how LLMs determine what content should be prioritized is a good place to start.

1 week ago 3

To kick off football season, Bud Light brings back its longtime partner Peyton Manning and its limited-edition NFL team cans. 

1 week ago 4

WPP's stock plunged after it announced disappointing financial results and a strategic review.

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Sportswear brand On kicks off the latest chapter of its buzzy partnership with Zendaya with their first co-created shoe. 

1 week ago 4

CBS will transition its network programming in Atlanta beginning August 16 to WUPA Channel 69.  

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MSNBC was the only network with declines in total viewers and demo.

1 week ago 4

The company saw 85% growth in active performance TV customers.

1 week ago 4

How Nike, the WNBA, and NWSL pitched women's sports in Portland as a summit held by soccer and basketball team owners RAJ Sports made the case.

1 week ago 4

ViX fuels TelevisaUnivision's digital growth in upfront while overall volume remains consistent.

1 week ago 4

The Omnicom Group-Interpublic Group merger still has to get EU approval before it can officially close.

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She was Miss Nevada 2019 & 2020 with the Miss America Organization.

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