Either Drew Barrymore is a tone-deaf singer, or Orlando Bloom is a harsh critic of her musical performance. Turns out it may be a bit of both, according to a teaser for MSC Cruises' first Super Bowl ad. The...

5 days ago 2

NBC News' Today didn't lose a step the week of Jan. 13. The morning show's new main duo of Savannah Guthrie and Craig Melvin kept it at the top of the ratings chart in both total viewers and the...

5 days ago 2

For Instacart's first Super Bowl ad, the grocery-delivery company is enlisting the help of mascots. The 30-second trailer shows a few famous mascots prepping for an upcoming ad campaign. The ad takes place on the set of a shoot...

5 days ago 4

Hellmann's dropped the teaser for its upcoming Super Bowl 59 ad, and you may want to listen closely. In the 20-second teaser, a waitress meticulously reads back a woman's long-winded sandwich order, which includes everything from turkey on rye...

5 days ago 3

Taco Bell and Doja Cat are together again in the brand's upcoming commercial for Super Bowl 59, per a teaser released today. The sneak peek gives a few clues about celebrity and fan involvement in the hero 30-second ad,...

5 days ago 1

Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October...

5 days ago 2

Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu's...

5 days ago 4

Like many brands, Ikea is jumping on viral trends--but it's about 10 years late to the party. The retail giant's latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and...

5 days ago 2

Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company's brands in 175...

5 days ago 3

If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in the quick, attention-grabbing...

5 days ago 5

This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked...

6 days ago 1

Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, revealed in a LinkedIn post Wednesday that she is leaving the company. Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit,...

6 days ago 1

Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city's largest weather team with six meteorologists. "When it comes to keeping viewers safe, KMBC 9 First Alert Weather is committed to...

6 days ago 1

Retail is no longer just about selling products--it's about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, global chief marketing officer at Anthropologie...

6 days ago 2

On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January and ended with a jury...

6 days ago 1

The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform. Jimmy Donaldson, better...

6 days ago 1

Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six ("Girl's...

6 days ago 2

Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition,...

6 days ago 1