Gushers and Imagine Entertainment tapped into nostalgia and the Halloween season by turning a '90s ad into real body horror.

1 week ago 4

This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]

1 week ago 9

While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average […]

1 week ago 7

This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]

1 week ago 7

This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]

1 week ago 5

This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]

1 week ago 5

More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]

1 week ago 6

Tyler Perry’s Beauty in Black made its debut with a top 5 position on the chart.

1 week ago 6

This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at the right time. This leap […]

1 week ago 5

The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.

1 week ago 7

This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]

1 week ago 5

To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center.

1 week ago 8

A weekly roundup of the biggest U.S. and global brand leadership appointments

1 week ago 6

Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad servers and ad exchanges.

1 week ago 4

Aerie, McDonald's, Uber, and more made campaigns that caught our attention this week.

1 week ago 6

The move highlights the AI search startup's monetization challenges.

1 week ago 7

TelevisaUnivision and MrBeast team up for 'Road to Beast Cup' initiative for 2026 summer of soccer.

1 week ago 8

Chris Cuomo teams up with Bill O’Reilly and Stephen A. Smith for NewsNation town hall.

1 week ago 5