Pepsi and Bilt participated in pilot campaigns using Yelp's Local Co-Branded Showcase Ads.

1 week ago 4

The number of Fortune 500 companies with a top marketer has also declined.

1 week ago 4

OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its first Super Bowl ad and a student-focused campaign launched earlier this year.

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The advertising industry has the tools to end ad fraud. Do we have the will to use them?

1 week ago 4

Every kind of travel, by international and domestic visitors, is down—except one.

1 week ago 3

Jesse Cruze of Houston agency Langrand turned his garage into a repair shop for motorcycles and, newly a 1979 Camaro.

1 week ago 3

Cava's Hot Harissa Meal will come with one of four pita chip plushies.

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His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year.

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Today had a cushion of 67,000 Adults 25-54 demo viewers.

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During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client losses that would cost the […]

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CBS Evening News had an even greater week as it was up double digits in the Adults 25-54 demo.

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McDonald's taps into 1970s nostalgia with a limited value meal available Aug. 12.

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Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead with AI, analytics, and content and more marketers seek a place in the game.

1 week ago 6

If you’re planning to play it cheeky, be sure your audience is in on the joke.

1 week ago 6

When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the ads, which promoted Euphoria actress […]

1 week ago 6

The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions.

1 week ago 6

The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and […]

1 week ago 5

The president's support resulted in the brand's biggest daily gain since 2000.

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