The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. $321 million -- Disney's direct-to-consumer revenue...

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Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this episode, recorded at Brandweek 2024 in...

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X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, marketing intelligence platform MediaRadar...

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Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m. Saturday and Sunday. Coleman will continue...

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Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and...

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Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement weather, and ordering a sweet ride with a snap...

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This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased their profitability, none of the bids met their business valuations. For...

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An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice...

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Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If...

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Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I remember looking around thinking,...

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There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on Band-Aid" debuted on...

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British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of festive magic. On Thursday (Nov. 14), John...

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Stephen Stock will join New Orleans Fox affiliate WVUE as chief investigative reporter. "Stephen has a proven track record of uncovering impactful stories and a steadfast commitment to truth and transparency," said WVUE-FOX 8 news director Kristen Palestina. "His...

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Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were...

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Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe that it was a...

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McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Nolan...

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In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, sit down with Meghan Archer, vice president of digital commerce at PepsiCo. Archer shares her unique career...

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Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in...

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