Cesar Conde outlined new priorities for the news outlet moving forward.

1 week ago 5

The exec recently served as senior vice president of global media revenue and growth at Roku.

1 week ago 3

MSNBC saw double-digit gains during the primetime demo.

1 week ago 5

Considering the ethical, social, and creative consequences of an increasingly AI-driven world.

1 week ago 3

On marketing fundamentals, measurement, and his new book Click Here.

1 week ago 5

Aerie pledges against the use of generative AI to represent people in its advertising

1 week ago 4

Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients.

1 week ago 6

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.

1 week ago 5

OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a new chapter of AI brand […]

1 week ago 6

When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication...

2 weeks ago 10

At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.

2 weeks ago 8

Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK. Brian Lesser, CEO of WPP Media globally, will take on […]

2 weeks ago 11

Thomas Ranese lifts the lid on how the tech is reshaping Intuit’s marketing

2 weeks ago 8

After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time.

2 weeks ago 4

All three morning shows had gains in total viewers and declines in the demo.

2 weeks ago 6

The AI company's brand campaign for Claude is getting positive feedback as AI brands fight for attention.

2 weeks ago 6

Amazon Ads shares several presenting sponsors for NBA on Prime.

2 weeks ago 6

Uber targets suburban riders in its first U.S. campaign by Mother.

2 weeks ago 8