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Meet The AI Tool Helping Brands Like Benefit Cosme...
Startup Plot has launched Creator Intelligence, which helps brands find and vet influencers using AI.
Retail Giant Simon Bets on Real-World Connection t...
Simon, the largest shopping mall owner in the U.S., wants to reinforce malls as gathering places.
Former Magnite Exec Adam Soroca Named PebblePost C...
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
Four Female Endorsers Left Holding the Bag for Ads...
For those who charged that Sydney Sweeney’s nude appearance on behalf of Novig was little more than a stereotype-affirming flesh play, here’s a piece of news: It wasn’t a male, […]
Mariska Hargitay Wins, Brands Got Involved Early, ...
Hargitay, brands, and Taylor Swift win the 78th Emmys.
Mark Weinstein Joins Target as CMO and Guest Exper...
Weinstein stepped down from his longtime role as Hilton chief marketer last week.
Week of Aug 31 Cable News Ratings: Fox News & ...
CNN was the only network to register across-the-board declines week over week.
One Year Post-American Eagle Scandal, Sydney Sween...
The ad has received backlash for reversing years of gains for female athletes
Kate McKinnon Is an Evil CEO in Sequel to ZoomR...
The SNL alum fronts the next phase of the company's largest global campaign ever
Samsung Taps Couples Therapy’s Dr. Orna Gura...
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
Sonos’ New Brand Story Aims to Win Back Trus...
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
Liz Rutgersson Named CEO of Stagwell’s Assembly to...
Rutgersson previously held the title of CEO at Dentsu’s iProspect
Nutrafol Reframes the Makeover On Red Carpet’s Big...
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.
Affiliate Firm Howl Quietly Sells Creator Business...
The company will return its focus to publishers, which it has struggled to pay consistently in the past.
Zocdoc Says ‘Not Just Any Doctor’ in New Ad Spot
The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.
Droga5 Creative Mariano Jeger Joins OutFront, Laun...
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.
Week of Aug 31 Evening News Ratings: Nightly News ...
CBS Evening News was the only newscast with growth in both measured categories.
Week of Aug 31 Morning News Ratings: Today Heads I...
Today was the only morning show not to lose viewers in at least one of the measured categories.














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