Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left...

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Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category--with inspiration coming from...

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In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial services, the role of grit...

1 week ago 2

Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution--and making...

1 week ago 2

U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm's total headcount in the market to...

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The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves as the station manager and senior...

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Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for marketers and media owners, helping with internal transformations, partnership selection, analytics, and...

1 week ago 2

ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January....

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Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The mismatched yet cute double act...

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CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make...

1 week ago 2

Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent...

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Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN still held...

1 week ago 2

After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's commerce leadership team in Amsterdam, where...

1 week ago 2

Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national correspondent and multimedia reporter for Fox News Media, covering...

1 week ago 2

Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise for connecting iconic brands with culture, Davis's strategy has guided...

1 week ago 2

Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter's SNKRS app in early November. "The Hive," sees the hip-hop group's architect, RZA,...

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Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film's...

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Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into...

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