Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern)....

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German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing...

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In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the...

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Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola's version...

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The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns. Since 2020, Bromberg has overseen marketing for baby and kids clothing retailer...

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Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue...

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Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing the nation from the White House Rose Garden at 11:25 a.m....

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Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost indicates a change in what type of content nudges people in...

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The numbers $9.6 billion -- WBD's reported revenue for Q3, a 3% decrease compared to the prior-year quarter. $135 million -- WBD's net income for Q3 due to the $1.6 billion pre-tax cost, which the company says is "acquisition-related...

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BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA's portfolio of clients, with Franco focusing on the agency's global Samsung team. Based in...

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When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. "I was a one-person team," she told ADWEEK. Now her team...

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Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance. Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it...

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Jackson, Mississippi ABC affiliate WAPT is making changes to its weekday morning and weekday evening news teams. Starting Wednesday, November 20, anchor Allie Ware rejoins the weekday morning news team after leaving in 2021. On Monday, December 2, weekday...

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Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020,...

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It wasn't the speech that Vice President Kamala Harris hoped to give. The Democratic presidential candidate addressed supporters outside of Howard University at 4:26 p.m. ET on Wednesday and conceded the election to her Republican rival, President-elect Donald Trump....

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After a marathon Election Night, former President Donald Trump has become President-elect Donald Trump for the second time in eight years. The Republican candidate declared victory in the early morning hours of Nov. 6 and a majority of news...

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This is TVNewser's basic cable network ranker and cable news report for the week of October 28, 2024. The final week of the 2024 presidential election was all about 2024 presidential campaign. The three major cable news networks covered...

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Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting...

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