I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs.

1 day ago 0

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar.

1 day ago 1

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.

1 day ago 0

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.

2 days ago 2

Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more with less. I’ve seen firsthand how hard it can be to get the word out...

2 days ago 1

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications,...

2 days ago 1

In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric.

3 days ago 10

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanent change in buying habits. If your business doesn’t keep up with...

3 days ago 9

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand...

3 days ago 9

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.

4 days ago 11

Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for...

4 days ago 9

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed.

4 days ago 10

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done.

4 days ago 9

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of...

5 days ago 10

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

5 days ago 10

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any...

5 days ago 10

Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line.

5 days ago 11

Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map.

1 week ago 10