Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

8 hours ago 0

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online...

8 hours ago 0

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name.

10 hours ago 0

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed.

1 day ago 0

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today.

1 day ago 0

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead.

1 day ago 0

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take.

1 day ago 0

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for...

2 days ago 1

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.

2 days ago 0

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great.

2 days ago 0

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this.

5 days ago 1

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot.

5 days ago 2

You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. But here's the plot twist – most of your audience will never hear any...

5 days ago 2

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding.

5 days ago 2

Ever been on a time crunch to create social media content? Most of us have, especially when you're trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can...

6 days ago 2

I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear...

6 days ago 2

"This whole entire generation is about to turn all of our business models on its head."

6 days ago 2

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part.

1 week ago 2