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I Used AI to Create a Marketing Plan 2 Ways — Here...
The prevalence of artificial intelligence (AI) has many concerned about job security.
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating.
Jade Walters is Creating Opportunities for Student...
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or...
What is Marketing, and What's Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.
I Tested 7 AI Tools for Graphic Design, Here Are M...
Graphic design has come a long way since I started in the arts nearly a decade and a half ago.
Designing an Event Marketing Budget? Here’s What E...
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.
AI in Graphic Design: The Pros, Cons and What it M...
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.
AI Conversion Rate Optimization: How AI Is Transfo...
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.
What Are the Best Alternatives to Google? How Bran...
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today.
How to Build a Website: 2 Methods, 9 Easy Steps, &...
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.
How to Create a Great Social Media Strategy in 202...
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch.
How to Nail First-Party Data Strategy According to...
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.
How to Thrive as an Immigrant in Tech: Tips for Yo...
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
I Tried Creating a YouTube Channel Using Only AI
Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network.
13 Tips for Creating Videos for Instagram Like the...
Creating videos for Instagram has to be one of my favorite marketing tasks.
The 9 Best Marketing Frameworks You Need to Know
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.
Sustainable Marketing: Key Principles & How to Lev...
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.
New Product Development Process: Everything You Ne...
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.