Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend.

1 week ago 2

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

1 week ago 2

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) 

1 week ago 2

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no content creator — at least not in the sense...

1 week ago 2

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.

1 week ago 3

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?”

1 week ago 3

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.

1 week ago 3

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.

1 week ago 4

Traditional marketing versus digital marketing has become a hot topic among marketing professionals.

1 week ago 3

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?

1 week ago 3

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources.

1 week ago 3

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.

1 week ago 3

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes...

1 week ago 3

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.

1 week ago 3

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona.

1 week ago 3

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.

1 week ago 3

What we know right now:

1 week ago 3

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

1 week ago 3