Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.

1 week ago 4

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential...

1 week ago 3

If you've watched the news recently, the possibility of a recession has captured everyone’s attention.

1 week ago 1

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we...

1 week ago 1

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it because online advertising, when done right, delivers outstanding results.

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I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive...

1 week ago 4

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more.

1 week ago 4

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community.

1 week ago 2

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product.

1 week ago 3

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that...

1 week ago 3

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.”

2 weeks ago 2

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a visual...

2 weeks ago 2

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic...

2 weeks ago 3

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do.

2 weeks ago 3

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram...

2 weeks ago 1

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste...

2 weeks ago 2

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in.

2 weeks ago 2

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it's who they know. Every great leader has a board of directors — smart people who...

2 weeks ago 5