Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.

2 weeks ago 4

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples I gathered to give you inspiration.

2 weeks ago 3

The future of brand tracking is here — and it’s powered by AI.

2 weeks ago 4

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work.

2 weeks ago 5

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to...

2 weeks ago 4

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: Content Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.

2 weeks ago 5

April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). 

2 weeks ago 3

More companies than ever are using Instagram for business — over 200 million businesses, to be exact. 

2 weeks ago 4

We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies.

2 weeks ago 4

Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams.

2 weeks ago 4

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself.

3 weeks ago 5

A few months after starting a former job, I attended a workshop in which we discussed our brand promise.

3 weeks ago 6

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

3 weeks ago 5

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.

3 weeks ago 5

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

3 weeks ago 4

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.

3 weeks ago 7

I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload...

3 weeks ago 4

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel.

3 weeks ago 8