When I signed up for a “Marketing 101” course during my sophomore year in college (at Rutgers University…open loop), I had no idea that the course would be my entry drug into direct response marketing…for the wrong reason. That is, the course...

9 hours ago 9

Five years ago, I was displaced in a New Jersey hotel lobby, upset that Hurricane Isaias hit my Connecticut town so hard. My electricity–and more importantly my Wi-Fi! (and even cell service)–ended up being out for a full week....

1 week ago 60

Shortly after leaving Boardroom in 2015, I was offered an opportunity to co-write and edit a book with my good friend Craig Simpson. I was already considering my own book (which became Overdeliver in 2019)–but when Craig told me...

2 weeks ago 111