Interaction Design Foundation
RockX Project Brief
Apply What You Learned From UX Magic and Project 1 In this second IxDF-provided project, you will be flying solo to create a new UX design from scratch. Unlike the first MatchDog exercise, where you could leverage project-specific grammar,...
Let’s Democratize Design Education Together: IxDF'...
“Partnership is not a posture but a process—a continuous process that grows stronger each year as we devote ourselves to common tasks.”— John F. Kennedy, Address in the Assembly Hall at the Paulskirche in FrankfurtYou might be wondering, what...
Let’s End the Year on a High: Get 25% off UX Cours...
The end of 2020, for many of us, will be bittersweet. A year to forget, and yet, a time to hope for a brighter 2021. You might reflect upon the past 12 months with a sense of awe –...
8 Must-Know Insights to Conquer Design Thinking
Design thinking can transform companies, organizations and even lives, but it will fall short if you approach it in a superficial manner or without a solid understanding. The term “design thinking” is almost everywhere, and when a word is...
MatchDog Build Your Portfolio Project: Elegance
Project BriefYou don’t need to review the MatchDog project brief anymore; you have pushed beyond it by completing your UX prototype with or without gamification. Now we enter the level of polishing and fine-tuning your portfolio piece or, in...
What is Eye Tracking in UX?
Eye tracking is—pretty much—just what it sounds like, and eye tracking technology measures and analyzes eye movements to show what captures visual attention when a person’s being measured this way, so read on about this technique—including what it can...
10 of Our Favorite Login Screen Examples
Login screens are the first point of contact between a user and an app or website—and they’re vital gateways to brands, whatever their products or services. That’s why it’s so important to create a better login screen—it, quite simply,...
MatchDog Build Your Portfolio Project: Game Theory...
There are many ways that game theory could be applied in the MatchDog supplemental project. We also recommend that you defer trying to introduce game theory while building the first iteration of your interactive prototype. Introducing game theory is...
Innovation vs. Incremental Improvement
Not all teams build products in highly uncertain environments or try to create cutting-edge new features. Many incrementally improve existing products and try to do so in a way that doesn’t alienate large existing user bases. Neither of these...
MatchDog Build Your Portfolio Project: Flow
The most important tasks found in the upper-left quadrant of your prioritization matrix are those which most users will spend the majority of their time performing. At a minimum, these are the ones that need a full flow design...
MatchDog Build Your Portfolio Project: Screen Visu...
Congratulations! You have finished the longest chapter in the book, which describes the full hierarchy of design pattern layers from simple components up to the master diagrams of UX Architecture alternatives. As noted in the book, the multi-level pattern...
Rule of Thirds: The Definitive Guide & Examples
You may well have seen the “Rule of Thirds” plenty of times at work in a photograph or image on a website and not even realized it; it’s a well-known (and well-applied!) photography technique that’s been making pictures more...
MatchDog Build Your Portfolio Project: Grids and G...
Project Brief Review the full project brief for MatchDog again. You may draw ideas during this step from the examples in the book regarding MatchDog conceptual model options. The book intentionally scaffolds this project step with examples and discussion...
MatchDog Build Your Portfolio Project: Preliminary...
Project Brief Review the full project brief for MatchDog. You may draw ideas from the examples in the book regarding various MatchDog conceptual model options. The book intentionally scaffolds this project with examples and discussion within the framework layer...
Build Your Portfolio Project: UX Magic
Welcome to UX Magic’s supplemental exercise sequence on the Interaction Design Foundation website. UX Magic is a breakthrough book introducing the power of the Semantic IxD approach, but no one ever became a great designer by reading books alone....
How to Design with AI: 5 Insights to Supercharge Y...
With AI, you’ve got a faster track to creating ideas and prototypes. Master the art of intelligent design in our AI for Designers course. Find out how to get artificial intelligence working for you to elevate your design process...
How to Pair Fonts: A Practical Guide
Nearly every designer working with type has a strong opinion on the right way to combine letterforms and pair fonts. Like most things in visual communication, the best solutions are both subjectively and objectively formed, pairing what we prefer...
MatchDog Project Brief
Welcome to the project brief for MatchDog. In this brief, you’ll get all the information you need to start on the Build Your Portfolio exercises hosted here on the Interaction Design Foundation website. Goal Create a complete UX Design...












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