Marketing
The Tom Llamas Era Begins on NBC Nightly News
Llamas waited until the end of the broadcast to acknowledge the historic moment.
6 Things You Need to Know About Incrementality
Marketers rush to set up tests—control groups, creative, the whole nine yards—without ever asking what they’re actually trying to learn.
Sebastian Maniscalco, St. Vincent to Headline UTA ...
Those attending UTA and MediaLink’s annual executive dinner at Hotel du Cap-Eden-Roc in Antibes this year will see special appearances by comedian Sebastian Maniscalco and Grammy Award-winning artist St. Vincent. […]
Riding the Retro Revival Wave, Puma Brings Back a ...
Puma's campaign starring Amelia Gray Hamlin introduces the Mostro to a new generation.
Here are the 18 Campaigns Competing for Cannes Lio...
Cannes Lions has revealed the shortlist for the Dan Wieden Titanium Lions.
Inside Publicis Groupe’s Rise to the Top—and...
Publicis evolved faster than its peers. With the industry in flux again, the company’s leadership is charting its next big steps.
FIG Expands From Naked Smoothies to Full Tropicana...
FIG’s new AOR role expands its relationship with Tropicana Brands Group, which previously worked with multiple agencies including Cramer-Krasselt on Tropicana’s creative campaigns.
The ADWEEK 50 of 2025: Industry Leaders at the Top...
The people making a difference for their companies and changing their industries.
The 2025 Most Powerful Women in Sports Are in a Le...
The executives, players and managers changing the game on and off the court.
MSNBC Identifies Its Temporary Office Space Ahead ...
Known internally as the "Summer Camp," the space formerly housed Buzzfeed and it is also Snap Inc.’s current home.
CBS to Create CBS Atlanta, Move Affiliation from W...
WUPA will be branded as CBS Atlanta and include the upcoming launch of the CBS News Atlanta streaming channel
Bombshell Love Island Brand Partnerships Enter the...
CeraVe, Cuervo, Instacart, and Maybelline New York want to make a connection with viewers in Love Island USA on Peacock.
Who Cares That Gen Z Doesn’t Run Bar Tabs? H...
How consumers pay for drinks has bottom-line consequences.
Weekend Desk: Andrea Mitchell Receives Peabody Car...
"This award means the world to me," Mitchell said.
EXCLUSIVE: Influential Learned From Past Cannes Li...
The third edition of Influential Beach will be the agency's biggest Cannes Lions event yet.
Disney Has Hundreds of New Layoffs Across TV and F...
Sources confirm layoffs took place across Disney Entertainment in TV, film, and financial operations.
XChat to Feature ‘Bitcoin-Style’ Encryption and Ne...
Users will also have access to features such as vanishing messages, video and audio calling, and sending any kind of file.
Clinique’s Truth Over Trend Strategy With Ch...
How to use brand heritage and consistency as strengths in crowded markets.
London Mayor Reverses Abortion Ad Display Ban on C...
The BPAS ads featured anonymous stories of real women investigated by police.
Marriott Taps Former General Mills CMO Brad Hirana...
The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.