Marketing
Here’s How News Outlets Are Covering Hurricane Mil...
Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already underway in parts of Florida ahead of Milton'a expected landfall on...
Press Releases Have Become Way Too Hyperbolic
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled...
Meta Expands Gen AI Tools to Video Ads As Platform...
Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60%...
CBS News Determines That Tony Dokoupil’s Interview...
CBS Mornings co-anchor Tony Dokoupil is currently under the public microscope for an interview that CBS News executives have now said did not meet the network's editorial standards. The interview and the network's response to it has inspired debate...
ATTN: and ADWEEK Team Up on Trends Platform Attent...
Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. Help is on the way from media company ATTN: and ADWEEK. The purpose-driven, storytelling media company and division of Candle...
Shams Charania Leaves The Athletic, Replaces Mento...
Shams Charania is leaving The Athletic to join ESPN as its top National Basketball Association insider. Charania announced the news Monday on X to his more than 2.4 million followers, writing: "I am honored to join ESPN as the...
Israel-Hamas War Among Deadliest Conflicts for Jou...
As of Oct. 7, 2024, the Committee to Protect Journalists' preliminary investigations showed that at least 128 journalists and media workers were among the more than 42,000 killed since the war began, making it the deadliest period for journalists...
CBS Rebukes Anchor Over Tense Interview With Ta-Ne...
CBS News Monday rebuked one of its star morning anchors, Tony Dokoupil, over an interview that he conducted last week with author Ta-Nehisi Coates, in which Dokoupil challenged Coates' views about the Israeli-Palestinian conflict. (NYT) On a call with...
Supreme Court Won’t Hear Appeal From Elon Musk’s X...
The Supreme Court said Monday that it won't hear an appeal from social media platform X over a search warrant prosecutors obtained in the election-interference case against former President Donald Trump. (AP) The case arose as part of special...
Mega-Hack Shuts Down Putin’s Online State Media
Russian state media company VGTRK, which owns and operates the country's main national TV stations, was targeted in a massive cyberattack Monday that a Ukrainian government source said Kyiv's hackers had caused. (Reuters) In the early morning hours, all...
Publishers Are Bringing Vertical Video to the Open...
Media companies Time and The Arena Group partnered with technology vendor Webflix Monday to bring short-form vertical video to their portfolio of open web properties. (ADWEEK)
Microsoft Looks Set to Shutter Retail Media Busine...
Five years after acquiring retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. (Digiday)
The Former Host of S-Town Has a New Subject to Inv...
When podcast S-Town came out in 2017, it rode into the audio world on the crest of a wave that had been created by its sister podcast, Serial, just three years earlier. If you worked in audio, spirits were...
Ticker: News Networks Mark the 1 Year Anniversary ...
Top of the Ticker: Monday marked the one year anniversary of Hamas' Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the tentacles of the war continue...
Netflix’s Jake Paul and Mike Tyson Fight Secures S...
It's the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook,...
Here’s Where You Can See Kamala Harris and Tim Wal...
It's media blitz time for Vice President Kamala Harris and her running mate Gov. Tim Walz. The Democratic duo are making multiple appearances on a variety of outlets this week as Election Day draws ever closer. Here's TVNewser's round-up...
Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur...
Apple is touting the filmmaking capabilities of its iPhone 16 Pro with "Capture," a short film that debuted Monday. Aoife McArdle directed "Capture," which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro's ability...
How 3 Creators Found Brands to Back Their Content
Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming...
Behold the Boogeyman: Brands Latch Onto Halloween ...
It wouldn't be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first...
Here’s Where You Can See Donald Trump and J.D. Van...
With Election Day getting closer and closer, both presidential campaigns are stepping up their media game. Here's TVNewser's round-up of where you can expect to see former President Donald Trump and his running mate J.D. Vance sitting for interviews...