Marketing
VP Debate: The Network, Moderators, and QR Code Fa...
CBS News' Norah O'Donnell and Margaret Brennan will moderate the vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio) Tuesday. (Axios) O'Donnell has a strong background in politics and big interviews, having previously worked as...
Adobe Splits Its Global Creative Between Dentsu an...
Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe's...
Sony Pictures Entertainment CEO Tony Vinciquerra t...
In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. 2, 2025. (Deadline) He will hand the reins in January to a key member of his management...
Rust Armorer Hannah Gutierrez-Reed Loses Bid for N...
A bid from Rust armorer Hannah Gutierrez-Reed to overturn her conviction for involuntary manslaughter over the accidental shooting death of the film's cinematographer, Halyna Hutchins, has been denied. (THR / THR, Esq.) New Mexico Judge Mary Marlowe Sommer ruled...
TV Ratings: SNL Hits 4-Year Premiere High With Sea...
The 50th season of Saturday Night Live is off to a strong ratings start and is a record-breaker for streaming service Peacock. NBC said Monday that 5.3 million people watched the premiere live, the best opening for the show...
Audacy Emerges From Bankruptcy as a Private Compan...
Radio and podcast giant Audacy emerged from Chapter 11 bankruptcy protection following the approval of a transfer of its radio station licenses from the Federal Communications Commission. (Axios) The Philadelphia-based company has seen bottom-line growth, which it said has...
CNN Wades Back Into the Documentary Business
When filmmaker Daniel Roher won an Academy Award last year for his feature documentary, Navalny, about Russian dissident Alexei Navalny, it signified a high note for CNN Films. The division had chosen to finance and release the damning chronicle...
Anusha Roy to Join KMGH in Denver
Anusha Roy will join Denver ABC affiliate KMGH as a morning anchor in October. Roy most recently worked as a reporter and anchor at KUSA in Denver following stops in Washington, Idaho and Texas. She will first appear on...
Here Are All the Ways to Watch CBS News’ Vice Pres...
The latest--and, for now, final debate--of the 2024 presidential election cycle takes place on Tuesday hosted by CBS News. The vice presidential candidates Gov. Tim Walz and Sen. J.D. Vance--respective running mates of Vice President Kamala Harris and former...
The New Republic CEO and Publisher Michael Caruso ...
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso took the helm of the 110-year-old publisher in...
Equativ Continues Growth Path With Acquisition of ...
Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which EMarketer expects will reach $140 billion this year. Equativ's move builds upon...
4 Reasons Brands Should Invest More in Latin ‘Craf...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five years, growing from $250 billion today...
Jackie Lamping Joins Barry’s as CMO
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and drive the company's overall global marketing strategy, overseeing digital...
CTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan St...
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO...
This Hispanic Heritage Month Is About Brands Build...
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet,...
Dr Pepper Encourages People to Get Weird Instead o...
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper...
Houston Reporter Victim of Deepfake Video on Socia...
KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook with the...
WTKR Promotes Anthony Sabella to Weekday Anchor
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a reflection of our commitment to delivering the most...
DirecTV, Dish to Merge and Create Largest US Pay T...
DirecTV Monday agreed to buy EchoStar's satellite television business that includes Dish, capping decades of on-and-off talks to create one of the nation's largest pay TV distributors with a combined 20 million subscribers. (Reuters) DirecTV will pay EchoStar $1...
Zitcha Eyes North American Expansion With $10M Fun...
Unified retail media platform Zitcha is coming to the U.S. The company announced a $10 million Series A funding round, led by investment firm VMG Partners, to ramp up operations in North America. Zitcha is based in Windsor, Australia,...