Marketing
Home Depot Launches Self-Service Ads Platform, Ora...
The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows...
VP Debate Draws 43M Viewers, Down 25% From 2020
The vice presidential debate between Sen. J.D. Vance (R-Ohio) and Minnesota Gov. Tim Walz drew 43.1 million viewers Tuesday night, significantly fewer than the face-off between the vp candidates in 2020, according to Nielsen. (NYT) An average of 9.1...
4 Russian Journalists Accused of Working for a Nav...
Four Russian journalists went on trial in Moscow Wednesday on charges of involvement in an "extremist" group after authorities accused them of working for the banned organization of late dissident Alexei Navalny. (Reuters) Antonina Favorskaya, Artyom Kriger, Sergey Karelin,...
Week of Sept. 23 Ratings: Cable News, Morning Show...
The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and adults 25 through 54 during both dayparts. On the other hand, CNN...
Charter Spectrum Cuts Carriage Deal With NBCUniver...
Charter Spectrum cut a new carriage deal with NBCUniversal, one that will bring its Peacock streaming service to the pay TV giant's TV customers at no extra charge. (THR) The deal comes after Charter struck similar deals to add...
Diamond Sports Looks to Drop 11 MLB Teams From Bal...
Diamond Sports--owner of the Bally Sports-branded regional sports networks--said Wednesday that it plans to drop all Major League Baseball teams from its channels except for the Atlanta Braves. (CNBC) A source with Diamond said the company is still hopeful...
UK Police Tracked Journalist Number Plates to Warn...
Officials in the U.K.'s Home Office boasted that police were able to run the car number plates of journalists to warn sex offenders about approaches from the press, documents show. (Press Gazette)
News Agency AFP Notifies French Authorities of Pot...
Agence France-Presse, one of the world's largest news organizations, notified French regulators of a potential data breach following a cyberattack last week. (TechCrunch)
Congress Fights to Keep AM Radio in Cars
A lament about the demise of AM radio has been rising in the halls of Congress. (Nieman Lab)
Navigating Equity and Inclusion In the AI Era
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These...
Berta de Pablos-Barbier Joins Jewelry Giant Pandor...
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to Unilever, where she worked prior to sitting in the top marketer...
Anime is Revving Up Toyota’s Cool Factor Among You...
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features...
How Julio Vaqueiro and Telemundo Are Preparing for...
Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter than ever this year courtesy of the...
Data Drop: Nutter Butter Math
ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's called Data Drop. You can sign up to receive it here. Below is a sample of this week's edition....
Character.AI Deletes Avatar of Murdered Girl After...
AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family's consent. The company said that the character violated its policies against impersonation...
Week of September 23 Cable News Ratings: Fox News ...
This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week...
Layoffs Reported at ABC Stations
ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC's owned local TV stations will be let go. No programming will be impacted, and...
ABC News to Cut 75 Staffers
ABC News will reportedly be parting ways with 75 staffers. The outlet announced the cuts on Wednesday, amidst larger staff reductions its parent company, the Walt Disney Company, has been undertaking over the last few weeks. The layoffs will...
The Meaning Behind Disney’s ABC and Hulu Restructu...
As part of Disney's recent reorganization, the company will merge ABC and Hulu's scripted drama and comedy teams. According to experts, several factors were likely behind the decision, including content costs, industry streaming TV trends, and more. What's happening...
Global Witness Campaign Uncovers the True Price of...
Summer 2024 was officially the Northern Hemisphere's hottest on record, according to a recent government study. In collaboration with Global Witness, an NGO that works to break the links between natural resource exploitation, conflict, poverty, corruption, and human rights...