Marketing
Sesame Workshop CMO Samantha Matlin Exits as the S...
The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin--who has been executive vice president and chief marketing and brand officer...
DeSantis Administration Threatens Tampa Station fo...
Ron DeSantis's administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. The ad features a woman named Caroline who needed an abortion and cancer treatments after a brain tumor diagnosis in...
Gray Sees Retirement of 2 Station GMs
Two general managers are retiring from Gray Media. Laura Long is retiring as the general manager of KNOE in Monroe, Louisiana effective October 4, 2024. In Sherman, Texas, Rick Dean will retire as the general manager of KXII effective...
Joker Box Office Shocker: Folie à Deux Bombs With ...
Todd Phillips' sequel Joker: Folie a Deux bombed in its box-office debut with an estimated domestic opening of $40 million, well behind expectations, after becoming the the first Hollywood comic book movie in history to earn a D CinemaScore...
Tombras Acquires New York Agency The Burns Group
Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras' capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over...
Google Says It Will Stop Linking to New Zealand Ne...
Google said Friday that it will stop linking to New Zealand news articles and ditch the agreements it has with local news organizations if the country's government goes ahead with a law to force tech giants to pay a...
Meta Faces Data Retention Limits on EU Ad Business...
The European Union's top court sided with a privacy challenge to Meta's data retention policies. It ruled Friday that social networks, such as Facebook, cannot keep using people's information for ad targeting indefinitely. (TechCrunch) "Following this ruling, only a...
New York Sun Owner Dovid Efune Closes In on £550M ...
New York Sun owner Dovid Efune is closing in on a deal to buy The Telegraph for more than GBP550 million ($719.5 million), which would end a 16-month battle for control of the conservative British national newspaper. (FT) Efune...
Here’s the Q3 2024 Cable News Report
The period from July through the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN's presidential debate between him and former...
Substack Wants to Do More Than Just Newsletters
Seven years since its launch, newsletter platform Substack has consolidated its dominance of the independent news business. Now, it's trying to position itself as something more: a central platform for paying creators of all kinds, untethered to the news...
Here’s the Third Quarter 2024 Cable News Report
Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder...
Here Are the Cable News Ratings for September 2024...
From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more...
WBD Ad Sales Chief Jon Steinlauf Exits
After more than three decades, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company's chief revenue and strategy officer, made the announcement Friday in a note to staff, saying it was the ad sales chief's choice to...
It’s All ‘Smiles’ Following Gut New York’s First C...
Gut New York's first campaign for Heinz was a messy one--in a good way. Kraft Heinz in-house agency The Kitchen also provided support for "Heinz Smiles," consisting of three ads in which fans of Heinz Tomato Ketchup smear the...
Perplexity Is Referring Modest Traffic to Publishe...
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity's bots from crawling...
Revolving Door Roster Updates: Betty, Dentsu, Sid ...
AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of president Europe and Asia-Pacific. Both will continue...
Honda’s Reverse Poem About Failure Is an Ode to F1...
Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. "Unstoppable Dreams," created by independent agency RPA, is narrated by actor and professional wrestler...
Toyota Is the Latest Brand To U-Turn on DEI Initia...
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S....
Here’s the Roundup for the Week Ending October 4
Happy Friday to all who celebrate! In this week's news I didn't write up for one reason or another, we see a couple of political stories where a local journalist asks the hard questions and a longtime Tampa journalist...
Jericka Duncan to Anchor CBS Weekend News on Satur...
CBS News announced on Friday that Jericka Duncan will now helm the Saturday edition of the CBS Weekend News. Duncan was already the anchor of the Sunday evening edition of the news broadcast. News of Duncan's additional anchoring duties...